Exam 3: The Media Business: Consolidation, Globalization, and the Long Tail

In a brief essay,define the concept of media synergy and then explain how it works using examples from the Disney Corporation.

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Question 1

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In the media business,synergy means that a large company can use the strengths of its various divisions to cross-promote its content.Disney engages in synergy at every level,including merchandizing its characters,cross-promoting content of different divisions,and using its media properties to promote its theme parks and cruise lines.An example might be how Disney acquired Marvel Comics to provide material for its movie,toy,and theme park businesses.

The late cofounder and CEO of Apple was the largest single stockholder in which major media company?

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Question 2

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Which of the following is a way that Facebook makes money from its users/subscribers?

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Question 3

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In his book The Long Tail,Chris Anderson writes that we are leaving an era of mass culture and moving to one that is more individualistic.

(True/False)

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Question 4

While the number of independent news companies has declined,the availability of news media has increased.

(True/False)

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Question 5

Long-tail media are characterized by which of the following?

(Multiple Choice)

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Question 6

In a brief essay,explain the differences between the long-tail and the short-head media markets.

(Short Answer)

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Question 7

Facebook shows us that a media company's influence can be measured by ______.

(Multiple Choice)

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Question 8

21st Century Fox generally provides which of the following?

(Multiple Choice)

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Question 9

The electronic media in the United States are primarily owned and operated by the federal government.

(True/False)

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Question 10

The information that Facebook collects on individual people in North America is worth about _____ a year.

(Multiple Choice)

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Question 11

A CD has to sell at least four copies a year in order to justify the shelf space it takes up in a local big box store.

(True/False)

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Question 12

Why was YouTube developed?

(Multiple Choice)

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Question 13

Owning multiple channels allows a media company to repackage media content for different audiences.

(True/False)

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Question 14

The short head is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.

(True/False)

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Question 15

Radio stations started carrying national news beginning from which of the following decades?

(Multiple Choice)

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Question 16

At Walmart,the top 200 CDs account for more than 90% of the music sold.

(True/False)

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Question 17

Name two of the media properties owned by Time Warner.

(Short Answer)

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Question 18

Transmitting home-produced video to a national audience is almost impossible because the so-called Big Media won't carry it on their channels.

(True/False)

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Question 19

Big box retailers such as Walmart and Target that sell CDs and movies would be considered part of which of the following?

(Multiple Choice)

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Question 20

Showing 1 - 20 of 67

In a brief essay,define the concept of media synergy and then explain how it works using examples from the Disney Corporation.

The late cofounder and CEO of Apple was the largest single stockholder in which major media company?

Which of the following is a way that Facebook makes money from its users/subscribers?

In his book The Long Tail,Chris Anderson writes that we are leaving an era of mass culture and moving to one that is more individualistic.

While the number of independent news companies has declined,the availability of news media has increased.

Long-tail media are characterized by which of the following?

In a brief essay,explain the differences between the long-tail and the short-head media markets.

Facebook shows us that a media company's influence can be measured by ______.

21st Century Fox generally provides which of the following?

The electronic media in the United States are primarily owned and operated by the federal government.

The information that Facebook collects on individual people in North America is worth about _____ a year.

A CD has to sell at least four copies a year in order to justify the shelf space it takes up in a local big box store.

Why was YouTube developed?

Owning multiple channels allows a media company to repackage media content for different audiences.

The short head is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.

Radio stations started carrying national news beginning from which of the following decades?

At Walmart,the top 200 CDs account for more than 90% of the music sold.

Name two of the media properties owned by Time Warner.

Transmitting home-produced video to a national audience is almost impossible because the so-called Big Media won't carry it on their channels.

Big box retailers such as Walmart and Target that sell CDs and movies would be considered part of which of the following?

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Television: Broadcast and Beyond

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

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