Question 1

As of 2016,there were approximately 7,216 consumer magazines in the United States.

Accepted Answer

A) True 
 B)False  True

Question 2

List two of Leara Rhodes' characteristics of successful magazines.

Accepted Answer

Building a relationship between the magazine and its readers,providing information readers can't easily find other places,adapting to social changes,being supported by advertisers,adjusting to economic changes and limitations,and shaping public discourse by defining the major issues of society.

Question 3

In a brief essay,explain how the popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen as a prime example of Secret 5 --All media are social.

Accepted Answer

The story provoked a large response through social media with people discussing the story in terms of its quality,how it discussed modern dating,and to accuse it of fat shaming.The viral level of discussion led to people sharing links to the story,making it the most read story from the magazine for the year.

Question 4

FBL magazines target people who are football fans.

Accepted Answer

A) True 
 B)False

Question 5

When Henry Luce created Time magazine,he wanted it to be as "balanced,fair,and objective" as possible.

Accepted Answer

A) True 
 B)False

Question 6

Magazines run relatively "tame" cover lines to keep from offending potential readers.

Accepted Answer

A) True 
 B)False

Question 7

Popular Science,National Geographic,and Good Housekeeping are examples of consumer magazines.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not one of Dick Stolley's rules for magazine covers?

Accepted Answer

A) Young is better than old. 
B) Pretty is better than ugly. 
C) New is better than well-known. 
D) Nothing is better than a dead celebrity. 
A) Young is better than old. 
B) Pretty is better than ugly. 
C) New is better than well-known. 
D) Nothing is better than a dead celebrity.

Question 9

The popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen best as an example of which of the Seven Secrets?

Accepted Answer

A) Secret 2--There are no mainstream mediA. 
B) Secret 3--Everything from the margin moves to the center. 
C) Secret 5--All media are social. 
D) Secret 6--Online media are mobile media. 
A) Secret 2--There are no mainstream mediA. 
B) Secret 3--Everything from the margin moves to the center. 
C) Secret 5--All media are social. 
D) Secret 6--Online media are mobile media.

Question 10

Which of the following best describes Mathew Brady's greatest contribution to photojournalism?

Accepted Answer

A) the great photos that he took 
B) the invention of color photography 
C) the idea that photos could be transmitted via satellite 
D) the idea that photos could be documents that preserve history 
A) the great photos that he took 
B) the invention of color photography 
C) the idea that photos could be transmitted via satellite 
D) the idea that photos could be documents that preserve history

Question 11

The National Review is a magazine that is trying to appeal to which of the following audiences?

Accepted Answer

A) people interested in in-depth movie reviews 
B) the "inner guy" 
C) intellectuals interested in conservative political ideas 
D) readers interested in contemporary short fiction 
A) people interested in in-depth movie reviews 
B) the "inner guy" 
C) intellectuals interested in conservative political ideas 
D) readers interested in contemporary short fiction

Question 12

Men's Health magazine is most like ______.

Accepted Answer

A) other men's magazines like Playboy or Esquire 
B) a women's lifestyle magazine 
C) trade magazines for people in the fitness industry 
D) literary/commentary magazines such as The Atlantic or New Republic 
A) other men's magazines like Playboy or Esquire 
B) a women's lifestyle magazine 
C) trade magazines for people in the fitness industry 
D) literary/commentary magazines such as The Atlantic or New Republic

Question 13

You have been asked to put together a cover for a magazine targeted at students at your university.What (or who)are you going to put on the cover,and why?

Accepted Answer

Look at the rules for effectiv

Question 14

Trade magazines are also known as business-to-business magazines.

Accepted Answer

A) True 
 B)False

Question 15

What do ESPN The Magazine,People,and Forbes all have in common?

Accepted Answer

They are the Top-3 b

Question 16

Which of the following was the first truly national magazine with a large circulation published in the United States?

Accepted Answer

A) Atlantic Monthly 
B) New Republic 
C) The New Yorker 
D) The Saturday Evening Post 
A) Atlantic Monthly 
B) New Republic 
C) The New Yorker 
D) The Saturday Evening Post

Question 17

Why did Anok Yai doubt she could become a prominent fashion model?

Accepted Answer

Although she had been told many times sh

Question 18

The magazine The New Yorker has been declining rapidly in recent years because the publisher refuses to put the publication online or deliver it in a digital format.

Accepted Answer

A) True 
 B)False

Question 19

The most popular category for new magazines in 2017/2018 was ______.

Accepted Answer

A) Fashion/Beauty 
B) Crafts/Games/Hobbies 
C) Food 
D) Fishing and Hunting 
A) Fashion/Beauty 
B) Crafts/Games/Hobbies 
C) Food 
D) Fishing and Hunting

Question 20

The Atlantic became profitable recently for the first time in many decades because the publisher ______.

Accepted Answer

A) started charging for access to all of their websites 
B) ruthlessly cut the size of their staff and the cost of production 
C) adopted a "digital first" strategy 
D) all of these 
A) started charging for access to all of their websites 
B) ruthlessly cut the size of their staff and the cost of production 
C) adopted a "digital first" strategy 
D) all of these

As of 2016,there were approximately 7,216 consumer magazines in the United States.

List two of Leara Rhodes' characteristics of successful magazines.

In a brief essay,explain how the popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen as a prime example of Secret 5 --All media are social.

FBL magazines target people who are football fans.

When Henry Luce created Time magazine,he wanted it to be as "balanced,fair,and objective" as possible.

Magazines run relatively "tame" cover lines to keep from offending potential readers.

Popular Science,National Geographic,and Good Housekeeping are examples of consumer magazines.

Which of the following is not one of Dick Stolley's rules for magazine covers?

The popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen best as an example of which of the Seven Secrets?

Which of the following best describes Mathew Brady's greatest contribution to photojournalism?

The National Review is a magazine that is trying to appeal to which of the following audiences?

Men's Health magazine is most like ______.

You have been asked to put together a cover for a magazine targeted at students at your university.What (or who)are you going to put on the cover,and why?

Trade magazines are also known as business-to-business magazines.

What do ESPN The Magazine,People,and Forbes all have in common?

Which of the following was the first truly national magazine with a large circulation published in the United States?

Why did Anok Yai doubt she could become a prominent fashion model?

The magazine The New Yorker has been declining rapidly in recent years because the publisher refuses to put the publication online or deliver it in a digital format.

The most popular category for new magazines in 2017/2018 was ______.

The Atlantic became profitable recently for the first time in many decades because the publisher ______.

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Television: Broadcast and Beyond

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

Filters

Exam 5: Magazines: The Power of Words and Images

As of 2016,there were approximately 7,216 consumer magazines in the United States.

List two of Leara Rhodes' characteristics of successful magazines.

In a brief essay,explain how the popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen as a prime example of Secret 5 --All media are social.

FBL magazines target people who are football fans.

When Henry Luce created Time magazine,he wanted it to be as "balanced,fair,and objective" as possible.

Magazines run relatively "tame" cover lines to keep from offending potential readers.

Popular Science,National Geographic,and Good Housekeeping are examples of consumer magazines.

Which of the following is not one of Dick Stolley's rules for magazine covers?

The popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen best as an example of which of the Seven Secrets?

Which of the following best describes Mathew Brady's greatest contribution to photojournalism?

The National Review is a magazine that is trying to appeal to which of the following audiences?

Men's Health magazine is most like ______.

You have been asked to put together a cover for a magazine targeted at students at your university.What (or who)are you going to put on the cover,and why?

Trade magazines are also known as business-to-business magazines.

What do ESPN The Magazine,People,and Forbes all have in common?

Which of the following was the first truly national magazine with a large circulation published in the United States?

Why did Anok Yai doubt she could become a prominent fashion model?

The magazine The New Yorker has been declining rapidly in recent years because the publisher refuses to put the publication online or deliver it in a digital format.

The most popular category for new magazines in 2017/2018 was ______.

The Atlantic became profitable recently for the first time in many decades because the publisher ______.

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Television: Broadcast and Beyond

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

Filters