Question 1

The show I Love Lucy was controversial when it first came out for which of the following reasons?

Accepted Answer

A) It showed Ricky and Lucy sharing a bed. 
B) It showed Lucy pregnant. 
C) It had the White Lucille Ball married to the Cuban American Desi Arnaz. 
D) It showed Desi Arnaz shaking his hips during dance numbers. 
A) It showed Ricky and Lucy sharing a bed. 
B) It showed Lucy pregnant. 
C) It had the White Lucille Ball married to the Cuban American Desi Arnaz. 
D) It showed Desi Arnaz shaking his hips during dance numbers. C

Question 2

Which of the following created the Public Broadcasting System?

Accepted Answer

A) Telecommunications Act of 1996 
B) Television Act of 1939 
C) Public Access Act of 1955 
D) Public Broadcasting Act of 1967 
A) Telecommunications Act of 1996 
B) Television Act of 1939 
C) Public Access Act of 1955 
D) Public Broadcasting Act of 1967 D

Question 3

Joshua Meyrowitz believes the very nature of television influences society because it breaks down barriers.

Accepted Answer

A) True 
 B)False  True

Question 4

Spanish-language television stations such as Univision can attract nationwide audiences who approach those of the Big Four networks.

Accepted Answer

A) True 
 B)False

Question 5

Cable television subscribers pay more than US$7.00 a month to receive ESPN,even if they never actually watch the channel.

Accepted Answer

A) True 
 B)False

Question 6

Broadcast networks are more successful than ever these days for which of the following reasons?

Accepted Answer

A) They are attracting the crucial younger audience. 
B) They are able to sell more advertising time than ever before. 
C) Their audience share is growing. 
D) You can't fool me,broadcast networks are losing audience share and advertisers. 
A) They are attracting the crucial younger audience. 
B) They are able to sell more advertising time than ever before. 
C) Their audience share is growing. 
D) You can't fool me,broadcast networks are losing audience share and advertisers.

Question 7

The major company doing television ratings in the United States is which of the following?

Accepted Answer

A) Warner Media 
B) Nielsen Media Research 
C) SRI Consulting 
D) DBS Inc. 
A) Warner Media 
B) Nielsen Media Research 
C) SRI Consulting 
D) DBS Inc.

Question 8

Cable companies are replacing copper wire cable with fiber optic cable.

Accepted Answer

A) True 
 B)False

Question 9

A single rating point represents 1% of the total potential television audience.

Accepted Answer

A) True 
 B)False

Question 10

As of 2017,approximately ______ of U.S.homes had at least one HDTV set.

Accepted Answer

A) 33% 
B) 50% 
C) 64% 
D) 79% 
A) 33% 
B) 50% 
C) 64% 
D) 79%

Question 11

Started in 1980 as a local channel in Washington,DC,BET was the nation's first all-horse racing cable network.

Accepted Answer

A) True 
 B)False

Question 12

One outcome of Janet Jackson's 2004 Super Bowl "wardrobe malfunction" was which of the following?

Accepted Answer

A) Fifty local stations cancelled their affiliation with CBs. 
B) Jackson was offered a celebrity spot on Survivor. 
C) Individual stations became cautious about broadcasting serious programs that contained nudity,violence,or harsh language. 
D) The 2005 Super Bowl halftime show got a TV-M rating. 
A) Fifty local stations cancelled their affiliation with CBs. 
B) Jackson was offered a celebrity spot on Survivor. 
C) Individual stations became cautious about broadcasting serious programs that contained nudity,violence,or harsh language. 
D) The 2005 Super Bowl halftime show got a TV-M rating.

Question 13

What is the fifth-highest-rated television network in the United States?

Accepted Answer

A) Fox Broadcasting 
B) Telemundo 
C) Univision 
D) Pax 
A) Fox Broadcasting 
B) Telemundo 
C) Univision 
D) Pax

Question 14

What are the Big Four networks?

Accepted Answer

ABC,NBC,CB

Question 15

In a brief essay,explain what was controversial about Sinclair Broadcast Group's "must run" programming provided to their affiliate stations.

Accepted Answer

The family run group has 173 local stati

Question 16

When did digital television replace all-analog broadcasting in the United States?

Accepted Answer

The answer of When did digital television replace all-analog broadcasting...

Question 17

Critics worry that television has a strong influence on young people because ______.

Accepted Answer

A) unlike reading a book,watching television takes relatively few skills 
B) television can replace the roles that grandparents,parents,and teachers played in the lives of children 
C) television has become the most commonly shared source of meaning in young people's lives 
D) all of these 
A) unlike reading a book,watching television takes relatively few skills 
B) television can replace the roles that grandparents,parents,and teachers played in the lives of children 
C) television has become the most commonly shared source of meaning in young people's lives 
D) all of these

Question 18

In a brief essay,why are cable networks like Fox News or ESPN more profitable than the broadcast networks?

Accepted Answer

Cable shows are typically cheaper to pro

Question 19

Media journalist Ken Auletta writes that television has been undergoing an "earthquake in slow motion." In a brief essay,explain what Auletta means by that,what initially caused the "earthquake," and what keeps it going today.

Accepted Answer

See the chapter for a discussion of the

Question 20

The rise of LGBTQ programming streaming services like Netflix ______.

Accepted Answer

A) is part of the growth of long-tail programming 
B) is part of the mainstreaming of queer culture 
C) is objected to by people who would prefer not to see such material and wish they could block it from their homes 
D) all of these 
A) is part of the growth of long-tail programming 
B) is part of the mainstreaming of queer culture 
C) is objected to by people who would prefer not to see such material and wish they could block it from their homes 
D) all of these

The show I Love Lucy was controversial when it first came out for which of the following reasons?

Which of the following created the Public Broadcasting System?

Joshua Meyrowitz believes the very nature of television influences society because it breaks down barriers.

Spanish-language television stations such as Univision can attract nationwide audiences who approach those of the Big Four networks.

Cable television subscribers pay more than US$7.00 a month to receive ESPN,even if they never actually watch the channel.

Broadcast networks are more successful than ever these days for which of the following reasons?

The major company doing television ratings in the United States is which of the following?

Cable companies are replacing copper wire cable with fiber optic cable.

A single rating point represents 1% of the total potential television audience.

As of 2017,approximately ______ of U.S.homes had at least one HDTV set.

Started in 1980 as a local channel in Washington,DC,BET was the nation's first all-horse racing cable network.

One outcome of Janet Jackson's 2004 Super Bowl "wardrobe malfunction" was which of the following?

What is the fifth-highest-rated television network in the United States?

What are the Big Four networks?

In a brief essay,explain what was controversial about Sinclair Broadcast Group's "must run" programming provided to their affiliate stations.

When did digital television replace all-analog broadcasting in the United States?

Critics worry that television has a strong influence on young people because ______.

In a brief essay,why are cable networks like Fox News or ESPN more profitable than the broadcast networks?

Media journalist Ken Auletta writes that television has been undergoing an "earthquake in slow motion." In a brief essay,explain what Auletta means by that,what initially caused the "earthquake," and what keeps it going today.

The rise of LGBTQ programming streaming services like Netflix ______.

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

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Exam 9: Television: Broadcast and Beyond

The show I Love Lucy was controversial when it first came out for which of the following reasons?

Which of the following created the Public Broadcasting System?

Joshua Meyrowitz believes the very nature of television influences society because it breaks down barriers.

Spanish-language television stations such as Univision can attract nationwide audiences who approach those of the Big Four networks.

Cable television subscribers pay more than US$7.00 a month to receive ESPN,even if they never actually watch the channel.

Broadcast networks are more successful than ever these days for which of the following reasons?

The major company doing television ratings in the United States is which of the following?

Cable companies are replacing copper wire cable with fiber optic cable.

A single rating point represents 1% of the total potential television audience.

As of 2017,approximately ______ of U.S.homes had at least one HDTV set.

Started in 1980 as a local channel in Washington,DC,BET was the nation's first all-horse racing cable network.

One outcome of Janet Jackson's 2004 Super Bowl "wardrobe malfunction" was which of the following?

What is the fifth-highest-rated television network in the United States?

What are the Big Four networks?

In a brief essay,explain what was controversial about Sinclair Broadcast Group's "must run" programming provided to their affiliate stations.

When did digital television replace all-analog broadcasting in the United States?

Critics worry that television has a strong influence on young people because ______.

In a brief essay,why are cable networks like Fox News or ESPN more profitable than the broadcast networks?

Media journalist Ken Auletta writes that television has been undergoing an "earthquake in slow motion." In a brief essay,explain what Auletta means by that,what initially caused the "earthquake," and what keeps it going today.

The rise of LGBTQ programming streaming services like Netflix ______.

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

Filters