Exam 2: Mass Communication Effects: How Society and Media Interact

In a brief essay,explain how agenda setting theory and critical/cultural theory could each be used to explain why stories about the #MeToo movement of people reporting sexual harassment and abuse exploded in the fall of 2017.

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Question 1

Correct Answer:

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Agenda setting theory suggests that stories that the media report are seen as important and that lead to people discussing them.The media do not tell people what to think but rather what to think about.
Critical/cultural theory suggests that there are problems that come from exploitation and the division of labor,when people are treated as "things to be used" rather than people who have value.The #MeToo story grew in importance when the victims of abuse and harassment started speaking up for themselves.

Prior to the 19th century,most people in Europe and North America lived in communities where their neighbors were from similar ethnic and religious backgrounds.

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(True/False)

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Question 2

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True

Briefly describe the difference between an attitudinal effect and a behavioral effect of the media.

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Question 3

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An attitudinal effect is a change in feeling about a product and is relatively easy to produce.A behavioral effect is getting a person to take action (such as buying a product)and is much more difficult to accomplish.

Joshua Meyrowitz argues that a major effect of transmitting news through print is segregating audiences by education,age,class,and gender.

(True/False)

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Question 4

A media scholar is trying to find out whether Internet or television political ads are more persuasive.What kind of effects is this scholar looking for?

(Multiple Choice)

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Question 5

A study that attempts to explain why a radio program about the death of an attractive young woman is more popular with audiences than one about a male soldier who deserts his unit on the battlefield would be an example of ______.

(Multiple Choice)

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Question 6

A study that looks at why teenagers like to go to horror movies like The Purge or Insidious would be an example of which of the following?

(Multiple Choice)

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Question 7

The People's Choice study found that voters use information from the media instead of information from family members to make up their minds during elections.

(True/False)

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Question 8

In a brief essay,define the spiral of silence theory,explain where it came from,and provide an example of how it might work in the world of social media.

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Question 9

Canadian economist Harold Innis,in his book Empire and Communications,argues that all media have a bias.This is a ______.

(Multiple Choice)

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Question 10

Which of the following best describes the findings of the People's Choice study from 1940?

(Multiple Choice)

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Question 11

Canadian economist Harold Innis argues that any given medium has a bias of lasting a long time or of being easy to distribute.

(True/False)

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Question 12

Which of the following is not a key principle of the critical/cultural model?

(Multiple Choice)

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Question 13

The way that a dramatic movie score by composer John Williams makes you feel during a Star Wars movie would be an example of a _________ effect.

(Multiple Choice)

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Question 14

By February 2018,the New York Times had reported on more than 70 men who had been fired or forced to resign over accusations of sexual misconduct since October 2017.

(True/False)

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Question 15

When researchers are examining how a culture industry can turn ideas into commodities in order to profit from them,they are doing research on ______.

(Multiple Choice)

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Question 16

Provide an example of a psychological effect of the media.

(Short Answer)

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Question 17

Psychographics means using psychics to predict which candidates will be elected.

(True/False)

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Question 18

Why weren't stories by women in Hollywood who say they were abused or harassed by movie producer Harvey Weinstein published until 2017?

(Multiple Choice)

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Question 19

National Security Agency whistleblower Edward Snowden had to smuggle all of the secret documents he stole out of the office in a series of boxes filled with paper files.

(True/False)

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Question 20

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In a brief essay,explain how agenda setting theory and critical/cultural theory could each be used to explain why stories about the #MeToo movement of people reporting sexual harassment and abuse exploded in the fall of 2017.

Prior to the 19th century,most people in Europe and North America lived in communities where their neighbors were from similar ethnic and religious backgrounds.

Briefly describe the difference between an attitudinal effect and a behavioral effect of the media.

Joshua Meyrowitz argues that a major effect of transmitting news through print is segregating audiences by education,age,class,and gender.

A media scholar is trying to find out whether Internet or television political ads are more persuasive.What kind of effects is this scholar looking for?

A study that attempts to explain why a radio program about the death of an attractive young woman is more popular with audiences than one about a male soldier who deserts his unit on the battlefield would be an example of ______.

A study that looks at why teenagers like to go to horror movies like The Purge or Insidious would be an example of which of the following?

The People's Choice study found that voters use information from the media instead of information from family members to make up their minds during elections.

In a brief essay,define the spiral of silence theory,explain where it came from,and provide an example of how it might work in the world of social media.

Canadian economist Harold Innis,in his book Empire and Communications,argues that all media have a bias.This is a ______.

Which of the following best describes the findings of the People's Choice study from 1940?

Canadian economist Harold Innis argues that any given medium has a bias of lasting a long time or of being easy to distribute.

Which of the following is not a key principle of the critical/cultural model?

The way that a dramatic movie score by composer John Williams makes you feel during a Star Wars movie would be an example of a _________ effect.

By February 2018,the New York Times had reported on more than 70 men who had been fired or forced to resign over accusations of sexual misconduct since October 2017.

When researchers are examining how a culture industry can turn ideas into commodities in order to profit from them,they are doing research on ______.

Provide an example of a psychological effect of the media.

Psychographics means using psychics to predict which candidates will be elected.

Why weren't stories by women in Hollywood who say they were abused or harassed by movie producer Harvey Weinstein published until 2017?

National Security Agency whistleblower Edward Snowden had to smuggle all of the secret documents he stole out of the office in a series of boxes filled with paper files.

Living in a Media World: An Introduction to Mass Communication

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Television: Broadcast and Beyond

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

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