Question 1

What is the principle of utility?

Accepted Answer

Ethical behavior comes from that which will provide the greatest good for the greatest number.

Question 2

Ethics are how we make choices between competing moral principles.

Accepted Answer

A) True 
 B)False  True

Question 3

The Public Relations Society of America's Statement of Professional Values says that PR professionals should be willing to say whatever is necessary to the media to protect their clients' reputations.

Accepted Answer

A) True 
 B)False  False

Question 4

The job of an ombudsman is to do which of the following?

Accepted Answer

A) help photographers digitally edit photographs 
B) negotiate disputes between writers and editors 
C) represent and take the point of view of the audience 
D) "punch up" headlines to make them more lively 
A) help photographers digitally edit photographs 
B) negotiate disputes between writers and editors 
C) represent and take the point of view of the audience 
D) "punch up" headlines to make them more lively

Question 5

Before you share what looks like a political news story your really agree with on social media,you should first ______.

Accepted Answer

A) make sure it was posted from a reliable news source 
B) you should check to see if any other news sources are carrying the story 
C) you should make certain it's not satire 
D) all of these 
A) make sure it was posted from a reliable news source 
B) you should check to see if any other news sources are carrying the story 
C) you should make certain it's not satire 
D) all of these

Question 6

The term sensationalism in journalism means which of the following?

Accepted Answer

A) covering events that are stimulating and interesting 
B) covering the events that are most important to the nation 
C) covering everyday events in a way that makes them interesting to the public at large 
D) covering events that are lurid and highly emotional 
A) covering events that are stimulating and interesting 
B) covering the events that are most important to the nation 
C) covering everyday events in a way that makes them interesting to the public at large 
D) covering events that are lurid and highly emotional

Question 7

Which of the following would be an example of potential corporate conflict of interest?

Accepted Answer

A) giving positive coverage of a charity event being chaired by the golfing buddy of your television station's owner 
B) covering an online business owned by the same parent company as your newspaper 
C) reporting about another media corporation your parent company partners with 
D) all of these 
A) giving positive coverage of a charity event being chaired by the golfing buddy of your television station's owner 
B) covering an online business owned by the same parent company as your newspaper 
C) reporting about another media corporation your parent company partners with 
D) all of these

Question 8

Newspapers and magazines can keep sensationalistic stories out of the news by refusing to cover them.

Accepted Answer

A) True 
 B)False

Question 9

Sissela Bok's model for analyzing an ethical situation includes holding an imaginary conversation with everyone involved.

Accepted Answer

A) True 
 B)False

Question 10

The Hutchins Commission believed that which of the following was the greatest threat to American press freedom?

Accepted Answer

A) a powerful central government 
B) the presence of communists working in the media 
C) concentrated corporate ownership 
D) the threat of local government censorship 
A) a powerful central government 
B) the presence of communists working in the media 
C) concentrated corporate ownership 
D) the threat of local government censorship

Question 11

The Hutchins Commission said that the best way to have a free press was to have it owned by large,profitable corporations free of government interference.

Accepted Answer

A) True 
 B)False

Question 12

Presidents,vice presidents,and other politicians and public figures may sometimes use offensive language in a newsworthy way,such as when President Donald Trump said that immigrants from Haiti,El Salvador,and the continent of Africa were coming from "shithole countries." Assume you are the front page editor of your local newspaper the day the president made this comment.In a brief essay,provide an argument for how you will cover the president's language.Will you use the actual words? Why or why not? If you don't run the words,what do you publish? Do you use the words in the headline? In the story? Not at all? How do you justify your decision? Use one of the ethical principles we've discussed.

Accepted Answer

Answers to this question may involve run

Question 13

What does the ANA Alliance for Family Entertainment do?

Accepted Answer

They provide funding to help d

Question 14

The purpose of the ANA Alliance for Family Entertainment is which of the following?

Accepted Answer

A) to criticize and boycott adult-oriented shows 
B) to promote shows its members won't be embarrassed to advertise on 
C) to develop shows that accurately depict the American family 
D) to create advertisements that fit into family-friendly shows 
A) to criticize and boycott adult-oriented shows 
B) to promote shows its members won't be embarrassed to advertise on 
C) to develop shows that accurately depict the American family 
D) to create advertisements that fit into family-friendly shows

Question 15

The New York Times reporter David Carr couldn't trust his own memory of things he did when he was a cocaine user,so for his memoir he wrote about what he imagined might have happened.

Accepted Answer

A) True 
 B)False

Question 16

A newspaper photographer has taken a disturbing picture of a fatal accident caused by a drunk driver.The paper's photographer and editor decide to run the photo,despite the pain it will cause the family of the people in the accident,because they feel that it will lead to people doing more to prevent drunk driving and perhaps save some lives.When they make this ethical decision to put the good of the public at large over the needs of the victim's family,they are making use of which of the following ethical principles?

Accepted Answer

A) Kant's categorical imperative 
B) Aristotle's golden mean 
C) Rawls's veil of ignorance 
D) John Stuart Mill's principle of utility 
A) Kant's categorical imperative 
B) Aristotle's golden mean 
C) Rawls's veil of ignorance 
D) John Stuart Mill's principle of utility

Question 17

Ethics involve which of the following?

Accepted Answer

A) making decisions on questions that have clear right and wrong answers 
B) making decisions where no answer seems to be acceptable 
C) making a personal decision using a moral code 
D) decisions where everyone can agree on what you should do 
A) making decisions on questions that have clear right and wrong answers 
B) making decisions where no answer seems to be acceptable 
C) making a personal decision using a moral code 
D) decisions where everyone can agree on what you should do

Question 18

Ryan Kelly's photo of the Unite the Right protest in Charlottesville,VA,was controversial because ______.

Accepted Answer

A) the color of the sky was made a deeper blue using digital editing 
B) a big pool of blood was cut from the photo using digital editing 
C) it only showed African American counterprotesters 
D) it showed an African American young man being thrown up into the air when he was hit by a car being driven through a crowd of counterprotesters 
A) the color of the sky was made a deeper blue using digital editing 
B) a big pool of blood was cut from the photo using digital editing 
C) it only showed African American counterprotesters 
D) it showed an African American young man being thrown up into the air when he was hit by a car being driven through a crowd of counterprotesters

Question 19

What are the three steps of Sissela Bok's model for ethical decision-making?

Accepted Answer

Consult your conscience,seek a

Question 20

The theory of the "veil of ignorance" means which of the following?

Accepted Answer

A) Justice is possible when decisions are made without considering the social status of the people involved. 
B) Ethical behavior comes from striking a balance between excess and defect. 
C) That which is virtuous provides the greatest happiness for the greatest number. 
D) You should act as though what you do will become a universal law. 
A) Justice is possible when decisions are made without considering the social status of the people involved. 
B) Ethical behavior comes from striking a balance between excess and defect. 
C) That which is virtuous provides the greatest happiness for the greatest number. 
D) You should act as though what you do will become a universal law.

What is the principle of utility?

Ethics are how we make choices between competing moral principles.

The Public Relations Society of America's Statement of Professional Values says that PR professionals should be willing to say whatever is necessary to the media to protect their clients' reputations.

The job of an ombudsman is to do which of the following?

Before you share what looks like a political news story your really agree with on social media,you should first ______.

The term sensationalism in journalism means which of the following?

Which of the following would be an example of potential corporate conflict of interest?

Newspapers and magazines can keep sensationalistic stories out of the news by refusing to cover them.

Sissela Bok's model for analyzing an ethical situation includes holding an imaginary conversation with everyone involved.

The Hutchins Commission believed that which of the following was the greatest threat to American press freedom?

The Hutchins Commission said that the best way to have a free press was to have it owned by large,profitable corporations free of government interference.

What does the ANA Alliance for Family Entertainment do?

The purpose of the ANA Alliance for Family Entertainment is which of the following?

The New York Times reporter David Carr couldn't trust his own memory of things he did when he was a cocaine user,so for his memoir he wrote about what he imagined might have happened.

Ethics involve which of the following?

Ryan Kelly's photo of the Unite the Right protest in Charlottesville,VA,was controversial because ______.

What are the three steps of Sissela Bok's model for ethical decision-making?

The theory of the "veil of ignorance" means which of the following?

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Television: Broadcast and Beyond

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Global Media: Communication Around the World

Filters

Exam 14: Media Ethics: Truthfulness, Fairness, and Standards of Decency

What is the principle of utility?

Ethics are how we make choices between competing moral principles.

The Public Relations Society of America's Statement of Professional Values says that PR professionals should be willing to say whatever is necessary to the media to protect their clients' reputations.

The job of an ombudsman is to do which of the following?

Before you share what looks like a political news story your really agree with on social media,you should first ______.

The term sensationalism in journalism means which of the following?

Which of the following would be an example of potential corporate conflict of interest?

Newspapers and magazines can keep sensationalistic stories out of the news by refusing to cover them.

Sissela Bok's model for analyzing an ethical situation includes holding an imaginary conversation with everyone involved.

The Hutchins Commission believed that which of the following was the greatest threat to American press freedom?

The Hutchins Commission said that the best way to have a free press was to have it owned by large,profitable corporations free of government interference.

What does the ANA Alliance for Family Entertainment do?

The purpose of the ANA Alliance for Family Entertainment is which of the following?

The New York Times reporter David Carr couldn't trust his own memory of things he did when he was a cocaine user,so for his memoir he wrote about what he imagined might have happened.

Ethics involve which of the following?

Ryan Kelly's photo of the Unite the Right protest in Charlottesville,VA,was controversial because ______.

What are the three steps of Sissela Bok's model for ethical decision-making?

The theory of the "veil of ignorance" means which of the following?

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Television: Broadcast and Beyond

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Global Media: Communication Around the World

Filters