Exam 11: Consumers in Situations

Consumers expect personal trainers to be physically fit. Which term refers to the degree to which a trainer's appearance matches this consumer prototype and elicits a favourable response by consumers?

Which of the following is NOT an element of the affective quality of an environment's atmosphere?

The term situational factors is sometimes used to refer to situational characteristics related to time.

Fit refers to how appropriate the elements of an environment are for a given environment.

Pop music used in the background contributes to discount store perceptions.

Which term refers to things that influence consumers that are independent of enduring consumer, brand, or product characteristics?

Impulsive acts are usually spontaneous but involve long-term feelings of liberation.

Define atmospherics and describe the elements of a specific retail store's or restaurant's atmospherics that you like.

Sensation is a term that refers to humans' physical and psychological processing of smells.

Which term describes consumers with a high capacity to self-regulate their behaviour?

Consumers with a low capacity to self-regulate are referred to as externally-oriented.

List the dimensions that impact the quality of an environment.

Explain how value varies with situations.

Which factor refers to how appropriate the elements of an environment are for a given environment?

Which term refers to regularly occurring conditions that vary with the time of year?

Research has found that consumers who perceive a product in a predominantly red background tend to think the product is of higher quality.

Jamie knows the only way she won't spend too much money is to stay away from the mall because she can't control her spending if she goes; Jamie has a low capacity to self-regulate her behaviour in the mall. Which term best describes Jamie?

Which term refers to humans' physical and psychological processing of smells?

Which type of shopping involves activities oriented toward a specific, intended purchase or purchases?

Impulsive shopping provides the highest hedonic value to consumers.