Question 1

Message effects is a term used to describe how the appeal of a message and its construction affect persuasion.

Accepted Answer

A) True 
 B)False  True

Question 2

According to balance theory, what are the two types of relations among the elements of observer, person, and object?

Accepted Answer

A)  primary relations and secondary relations 
B)  sentiment relations and unit relations 
C)  acceptable relations and rejected relations 
D)  cognitive relations and affective relations 
A)  primary relations and secondary relations 
B)  sentiment relations and unit relations 
C)  acceptable relations and rejected relations 
D)  cognitive relations and affective relations B

Question 3

Ryan has a "Free Tibet" bumper sticker on his car because he feels so strongly about this issue. Which function of attitudes does this represent?

Accepted Answer

A)  political 
B)  knowledge 
C)  value-expressive 
D)  ego-defensive 
A)  political 
B)  knowledge 
C)  value-expressive 
D)  ego-defensive C

Question 4

People who live in other parts of Canada sometimes make fun of those living in Toronto. Coors Light beer put up 30 billboards in British Columbia and after a few complaints took them down again. The advertisement had a picture of one of their cans and the slogan "Colder than most people from Toronto." What does this overall evaluation represent?

Accepted Answer

A)  Westerners' conation toward Torontonians 
B)  Westerners' schemata toward Torontonians 
C)  Westerners' value-expressiveness toward Torontonians 
D)  Westerners' attitude toward Torontonians 
A)  Westerners' conation toward Torontonians 
B)  Westerners' schemata toward Torontonians 
C)  Westerners' value-expressiveness toward Torontonians 
D)  Westerners' attitude toward Torontonians

Question 5

As the length of time between attitude measurement and overt behaviour grows, the predictive ability of attitudinal models weakens.

Accepted Answer

A) True 
 B)False

Question 6

Which component of attitude is exemplified by the statement "I always buy Honda automobiles"?

Accepted Answer

A)  affective 
B)  cognitive 
C)  behaviour 
D)  hedonic 
A)  affective 
B)  cognitive 
C)  behaviour 
D)  hedonic

Question 7

Attitude auditing refers to the extent to which a company actively monitors its customers' attitudes over time.

Accepted Answer

A) True 
 B)False

Question 8

Highly explicit sexual content in advertisements effectively focuses attention on the product advertised.

Accepted Answer

A) True 
 B)False

Question 9

Which model of attitude change is based on differing levels of consumer involvement?

Accepted Answer

A)  elaboration likelihood model 
B)  schema-based affect model 
C)  attitude-toward-the-object approach 
D)  behavioural influence approach 
A)  elaboration likelihood model 
B)  schema-based affect model 
C)  attitude-toward-the-object approach 
D)  behavioural influence approach

Question 10

Ken is purchasing a new computer for his family. To make this purchase, he learns as much as he can understand about computers and decides which one he likes based on that information. Only then will he actually purchase a computer. According to the hierarchy of effects approach to attitudes, which hierarchy best describes Ken's actions?

Accepted Answer

A)  behavioural influence 
B)  high-involvement 
C)  utilitarian 
D)  knowledge 
A)  behavioural influence 
B)  high-involvement 
C)  utilitarian 
D)  knowledge

Question 11

Which type of effect is said to occur when material presented early in a message is most influential?

Accepted Answer

A)  primacy 
B)  central 
C)  recency 
D)  initial 
A)  primacy 
B)  central 
C)  recency 
D)  initial

Question 12

Which of the following is NOT considered a source effect that might influence consumers' attitudes?

Accepted Answer

A)  credibility 
B)  likeability 
C)  relevancy 
D)  attractiveness 
A)  credibility 
B)  likeability 
C)  relevancy 
D)  attractiveness

Question 13

Which type of effect is said to occur when material presented later in the message has the most impact?

Accepted Answer

A)  primacy 
B)  central 
C)  recency 
D)  latter 
A)  primacy 
B)  central 
C)  recency 
D)  latter

Question 14

Which theory's basic premise is that consumers are motivated to maintain perceived consistency in the relations found in mental systems?

Accepted Answer

A)  balance theory 
B)  consistency theory 
C)  congruency theory 
D)  theory of reasoned action 
A)  balance theory 
B)  consistency theory 
C)  congruency theory 
D)  theory of reasoned action

Question 15

According to the ELM, if a consumer is highly involved with a message, the peripheral route to persuasion will be followed.

Accepted Answer

A) True 
 B)False

Question 16

According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions.

Accepted Answer

A) True 
 B)False

Question 17

The elaboration likelihood approach to attitude suggests that affect, behaviour, and cognition form in a sequential order.

Accepted Answer

A) True 
 B)False

Question 18

The balance principle states that human beings prefer consistency among their beliefs, attitudes, and behaviours.

Accepted Answer

A) True 
 B)False

Question 19

Which term refers to specific attempts to change attitudes?

Accepted Answer

A)  manipulation 
B)  persuasion 
C)  conversion 
D)  intervention 
A)  manipulation 
B)  persuasion 
C)  conversion 
D)  intervention

Question 20

Explain the elements of source credibility and suggest a credible source for the following products, services, or ideas:
(a) Golf shoes
(b) Weight-loss product
(c) Hair salon
(d) Breast cancer awareness

Accepted Answer

Source credibility consists of two eleme

Message effects is a term used to describe how the appeal of a message and its construction affect persuasion.

According to balance theory, what are the two types of relations among the elements of observer, person, and object?

Ryan has a "Free Tibet" bumper sticker on his car because he feels so strongly about this issue. Which function of attitudes does this represent?

As the length of time between attitude measurement and overt behaviour grows, the predictive ability of attitudinal models weakens.

Which component of attitude is exemplified by the statement "I always buy Honda automobiles"?

Attitude auditing refers to the extent to which a company actively monitors its customers' attitudes over time.

Highly explicit sexual content in advertisements effectively focuses attention on the product advertised.

Which model of attitude change is based on differing levels of consumer involvement?

Which type of effect is said to occur when material presented early in a message is most influential?

Which of the following is NOT considered a source effect that might influence consumers' attitudes?

Which type of effect is said to occur when material presented later in the message has the most impact?

Which theory's basic premise is that consumers are motivated to maintain perceived consistency in the relations found in mental systems?

According to the ELM, if a consumer is highly involved with a message, the peripheral route to persuasion will be followed.

According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions.

The elaboration likelihood approach to attitude suggests that affect, behaviour, and cognition form in a sequential order.

The balance principle states that human beings prefer consistency among their beliefs, attitudes, and behaviours.

Which term refers to specific attempts to change attitudes?

Explain the elements of source credibility and suggest a credible source for the following products, services, or ideas: (a) Golf shoes (b) Weight-loss product (c) Hair salon (d) Breast cancer awareness

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Marketing Ethics and Consumer Misbehaviour

Filters

Exam 7: Attitudes and Attitude Change

Message effects is a term used to describe how the appeal of a message and its construction affect persuasion.

According to balance theory, what are the two types of relations among the elements of observer, person, and object?

Ryan has a "Free Tibet" bumper sticker on his car because he feels so strongly about this issue. Which function of attitudes does this represent?

As the length of time between attitude measurement and overt behaviour grows, the predictive ability of attitudinal models weakens.

Which component of attitude is exemplified by the statement "I always buy Honda automobiles"?

Attitude auditing refers to the extent to which a company actively monitors its customers' attitudes over time.

Highly explicit sexual content in advertisements effectively focuses attention on the product advertised.

Which model of attitude change is based on differing levels of consumer involvement?

Which type of effect is said to occur when material presented early in a message is most influential?

Which of the following is NOT considered a source effect that might influence consumers' attitudes?

Which type of effect is said to occur when material presented later in the message has the most impact?

Which theory's basic premise is that consumers are motivated to maintain perceived consistency in the relations found in mental systems?

According to the ELM, if a consumer is highly involved with a message, the peripheral route to persuasion will be followed.

According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions.

The elaboration likelihood approach to attitude suggests that affect, behaviour, and cognition form in a sequential order.

The balance principle states that human beings prefer consistency among their beliefs, attitudes, and behaviours.

Which term refers to specific attempts to change attitudes?

Explain the elements of source credibility and suggest a credible source for the following products, services, or ideas: (a) Golf shoes (b) Weight-loss product (c) Hair salon (d) Breast cancer awareness

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Marketing Ethics and Consumer Misbehaviour

Filters