Exam 5: Motivation and Emotion: Driving Consumer Behaviour

Equity theory represents a school of thought describing how specific types of thoughts can serve as a basis for specific emotions.

Agency appraisals review responsibility for events and can evoke gratefulness, frustration, or sadness.

Which term refers to extremely high emotional involvement in which a consumer is engrossed in an activity?

Which perspective proposes that specific types of thoughts can be linked to specific emotions?

Which type of cognitive appraisal reviews responsibility for events and can evoke emotions such as gratefulness, frustration, or sadness?

Which of the following is NOT a type of cognitive appraisal?

Emotional reactance means the type of deep personal interest that evokes strongly felt feelings simply from the thoughts or behaviour associated with some object or activity.

A consumer eats a whole pint of Ben and Jerry's Chunky Monkey ice cream and later feels guilty and ashamed of herself. What is this consumer experiencing?

Cognitive-based affect are emotions that become stored as part of the meaning for a category.

Allen hired a tutor because he wanted to improve his grade in his marketing class and increase his chances for getting a bursary. What do these reasons represent in Allen's decision to get a tutor?

Guilt, regret, and embarrassment are some of the emotions one can feel when reflecting on their behaviour.

Many middle-class Canadians live a comfortable lifestyle and can devote time and effort into satisfying their need for personal fulfillment by doing things such as taking language classes, travelling, or volunteering at a local charity. Which need do these examples represent?

Which theory describes consumers as addressing a finite set of prioritized needs, from physiological, to safety and security, to belongingness and love, to esteem, to self-actualization?

Becoming a member of an adult choir is most likely driven by hedonic motivations.

Which way of measuring emotions automatically records responses based on either automatic visceral reactions or neurological brain activity?

Maslow's hierarchy of needs describes consumers as addressing an infinite set of prioritized needs.

Which of the following represents the personal relevance of shopping activities?

Personality characteristics can affect the way consumers respond or demonstrate their emotions.

Mood-congruent judgments are evaluations in which the value of a target is influenced in a consistent way by one's mood.

Emotions are reactions to a consumer's appraisal of a situation.