Question 1

Etiquette represents the customary mannerisms consumers use in common social situations.

Accepted Answer

A) True 
 B)False  True

Question 2

List the fundamental elements of verbal and nonverbal communication. Describe a recent interaction you had with another person and discuss the verbal and nonverbal communication that took place.

Accepted Answer

Verbal communication refers to the transfer of information through either the literal spoken or written word. Nonverbal communication refers to information passed through some nonverbal act. Elements of nonverbal elements include time, mannerisms/body language (i.e., facial expressions, posture, arm/leg position, skin conditions, and voice), space, etiquette/manners, relationships, agreement, and symbols.
Students' examples will vary.

Question 3

In Canada it is expected that people attending a funeral wear dark colours, but in Japan they are expected to wear white. Which term refers to these expectations regarding the appropriate behaviour in a given situation?

Accepted Answer

A)  cultural taboos 
B)  cultural norms 
C)  cultural standards 
D)  cultural roles 
A)  cultural taboos 
B)  cultural norms 
C)  cultural standards 
D)  cultural roles B

Question 4

Which term refers to the degree to which consumers feel a sense of belonging to the culture of their ethnic origins?

Accepted Answer

A)  ethnocentrism 
B)  ethnic roots 
C)  acculturation 
D)  ethnic identification 
A)  ethnocentrism 
B)  ethnic roots 
C)  acculturation 
D)  ethnic identification

Question 5

A researcher is interested in conducting a survey in Canada and in Brazil, but she wants each survey to be in each country's native language. So she hires a graduate student from Brazil to translate the survey into Portuguese and hires another one to translate it back into English to ensure that the two surveys share the same meaning. What does using this technique, called back translation, help researchers to ensure?

Accepted Answer

A)  translational equivalence 
B)  metric equivalence 
C)  verbal communication 
D)  verbal congruency 
A)  translational equivalence 
B)  metric equivalence 
C)  verbal communication 
D)  verbal congruency

Question 6

Define cultural norm and cultural sanction. Discuss the cultural norms and sanctions regarding behaviour on social networking sites such as Facebook and Twitter.

Accepted Answer

Cultural norm refers to rule that specif

Question 7

Which type of communication is the transfer of information through either the literal spoken or written word?

Accepted Answer

A)  dialectic 
B)  transference 
C)  literal 
D)  verbal 
A)  dialectic 
B)  transference 
C)  literal 
D)  verbal

Question 8

Which term reflects the values consistent with Confucian philosophy and a prioritization of future rewards over short-term benefits?

Accepted Answer

A)  collectivism 
B)  power distance 
C)  power longevity 
D)  long-term orientation 
A)  collectivism 
B)  power distance 
C)  power longevity 
D)  long-term orientation

Question 9

An Asian consumer who responds to a sales appeal with "yes" is definitely indicating agreement and readiness to purchase.

Accepted Answer

A) True 
 B)False

Question 10

What is consumer culture, how does it influence consumer value, and what are the functions it performs for consumers?

Accepted Answer

Consumer culture can be thought of as co

Question 11

Responsibility as a CSV means the extent to which people are expected to take care of themselves and their immediate family.

Accepted Answer

A) True 
 B)False

Question 12

The primary function of culture is to facilitate communication among members of that culture.

Accepted Answer

A) True 
 B)False

Question 13

Which term refers to penalties associated with performing a nongratifying or culturally inconsistent behaviour?

Accepted Answer

A)  cultural sanctions 
B)  cultural punishments 
C)  cultural sentences 
D)  cultural penance 
A)  cultural sanctions 
B)  cultural punishments 
C)  cultural sentences 
D)  cultural penance

Question 14

The symbolic meaning of objects affects gift giving from culture to culture.

Accepted Answer

A) True 
 B)False

Question 15

Rules that specify the appropriate behaviour in a given situation within a specific culture are called cultural standards.

Accepted Answer

A) True 
 B)False

Question 16

Nonverbal communication is information passed through some nonverbal act.

Accepted Answer

A) True 
 B)False

Question 17

Many French people believe that French wine is superior to wine produced in any other country. What is this an example of?

Accepted Answer

A)  consumer snobbery 
B)  consumer ethnocentrism 
C)  social distance 
D)  acculturation 
A)  consumer snobbery 
B)  consumer ethnocentrism 
C)  social distance 
D)  acculturation

Question 18

In most cultures, individuals committing crimes are punished in some way. What are these punishments examples of?

Accepted Answer

A)  cultural norms 
B)  cultural roles 
C)  cultural sanctions 
D)  cultural chastising 
A)  cultural norms 
B)  cultural roles 
C)  cultural sanctions 
D)  cultural chastising

Question 19

Which term refers to the process of learning by imitating others' behaviour?

Accepted Answer

A)  shaping 
B)  modelling 
C)  parroting 
D)  transference 
A)  shaping 
B)  modelling 
C)  parroting 
D)  transference

Question 20

Which of the following is NOT a function performed by culture?

Accepted Answer

A)  giving meaning to objects 
B)  giving meaning to activities 
C)  lowering trade barriers between countries 
D)  facilitating communication 
A)  giving meaning to objects 
B)  giving meaning to activities 
C)  lowering trade barriers between countries 
D)  facilitating communication

Etiquette represents the customary mannerisms consumers use in common social situations.

List the fundamental elements of verbal and nonverbal communication. Describe a recent interaction you had with another person and discuss the verbal and nonverbal communication that took place.

In Canada it is expected that people attending a funeral wear dark colours, but in Japan they are expected to wear white. Which term refers to these expectations regarding the appropriate behaviour in a given situation?

Which term refers to the degree to which consumers feel a sense of belonging to the culture of their ethnic origins?

Define cultural norm and cultural sanction. Discuss the cultural norms and sanctions regarding behaviour on social networking sites such as Facebook and Twitter.

Which type of communication is the transfer of information through either the literal spoken or written word?

Which term reflects the values consistent with Confucian philosophy and a prioritization of future rewards over short-term benefits?

An Asian consumer who responds to a sales appeal with "yes" is definitely indicating agreement and readiness to purchase.

What is consumer culture, how does it influence consumer value, and what are the functions it performs for consumers?

Responsibility as a CSV means the extent to which people are expected to take care of themselves and their immediate family.

The primary function of culture is to facilitate communication among members of that culture.

Which term refers to penalties associated with performing a nongratifying or culturally inconsistent behaviour?

The symbolic meaning of objects affects gift giving from culture to culture.

Rules that specify the appropriate behaviour in a given situation within a specific culture are called cultural standards.

Nonverbal communication is information passed through some nonverbal act.

Many French people believe that French wine is superior to wine produced in any other country. What is this an example of?

In most cultures, individuals committing crimes are punished in some way. What are these punishments examples of?

Which term refers to the process of learning by imitating others' behaviour?

Which of the following is NOT a function performed by culture?

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Marketing Ethics and Consumer Misbehaviour

Filters

Exam 8: Consumer Culture

Etiquette represents the customary mannerisms consumers use in common social situations.

List the fundamental elements of verbal and nonverbal communication. Describe a recent interaction you had with another person and discuss the verbal and nonverbal communication that took place.

In Canada it is expected that people attending a funeral wear dark colours, but in Japan they are expected to wear white. Which term refers to these expectations regarding the appropriate behaviour in a given situation?

Which term refers to the degree to which consumers feel a sense of belonging to the culture of their ethnic origins?

Define cultural norm and cultural sanction. Discuss the cultural norms and sanctions regarding behaviour on social networking sites such as Facebook and Twitter.

Which type of communication is the transfer of information through either the literal spoken or written word?

Which term reflects the values consistent with Confucian philosophy and a prioritization of future rewards over short-term benefits?

An Asian consumer who responds to a sales appeal with "yes" is definitely indicating agreement and readiness to purchase.

What is consumer culture, how does it influence consumer value, and what are the functions it performs for consumers?

Responsibility as a CSV means the extent to which people are expected to take care of themselves and their immediate family.

The primary function of culture is to facilitate communication among members of that culture.

Which term refers to penalties associated with performing a nongratifying or culturally inconsistent behaviour?

The symbolic meaning of objects affects gift giving from culture to culture.

Rules that specify the appropriate behaviour in a given situation within a specific culture are called cultural standards.

Nonverbal communication is information passed through some nonverbal act.

Many French people believe that French wine is superior to wine produced in any other country. What is this an example of?

In most cultures, individuals committing crimes are punished in some way. What are these punishments examples of?

Which term refers to the process of learning by imitating others' behaviour?

Which of the following is NOT a function performed by culture?

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Marketing Ethics and Consumer Misbehaviour

Filters