Exam 10: Group and Interpersonal Influence

Dolly is middle-aged with four teenagers at home. She also takes care of her ailing father, who lives nearby. What are individuals like Dolly called?

Which type of family consists of a mother, a father, and a set of siblings?

Children are playing a much larger role in influencing household purchases than ever before.

Which of the following best describes a dissociative group?

IKEA placed a 20 x 20 foot "studio apartment" box furnished with IKEA furniture and accessories in a parking lot in Brooklyn, NY to gain attention for its new store opening. Which term refers to this type of marketing of a product or service using unconventional means?

Which part of the consumer's self-concept does aspirational group membership often appeal to?

A market maven is a consumer who spreads information about all types of products and services that are available in the marketplace.

The hedonic influence of groups refers to the ways in which consumers internalize a group's values or the extent to which consumers join groups to express their own closely held values and beliefs.

Shilling is the practice of compensating consumers to talk about, or promote, products without disclosing that they are working for the company.

Which term refers to media through which communication occurs, such as the Internet, television, and radio?

How does a consumer with a connected self-schema see him- or herself?

Group influence on brand selection tends to be strong for "public" products, such as blue jeans and automobiles.

Which term refers to the ability of a group or individual to influence a consumer due to the group's or individual's knowledge of, or experience with, a specific subject matter?

Sarah is a member of a sorority that shape her attitudes, opinions, and behaviours, such as which clothes she purchases. Which term refers to the way in which this group impacts Sarah's life?

Which individual difference variable assesses the individual's need to enhance his or her image in terms of others by acquiring and using products, conforming to the expectations of others, and learning about products by observing others?

Which term is used to describe young adults who move back home with their parents after they graduate from college?

The household life cycle (HLC) represents a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services.

Kelly and her friends get together in the mornings to walk for exercise. This group has no membership or application requirements or codes of conduct. Which type of group does this represent?

Which type of group generally has a set of stated rules, accepted values, and codes of conduct that members are expected to adhere to?

A relevant group is a group of individuals that has significant relevance for a consumer and that has an impact on the consumer's evaluations, aspirations, and behaviour.