Exam 16: Marketing Ethics and Consumer Misbehaviour

Which product category is education an example of?

Bart likes to paint moustaches on the faces of people in advertisements. He also changes the words in the ads to something bad. He recently saw a McDonalds poster ad on the street and strategically placed letters "EAT?" after the McDonald's arch. Which of the following describes Bart's behaviour?

Marketing ethics consist of societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

Only production of a product leads to pollution.

Consumers who are aggressive or rude are usually not abusive.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a controversial past. Prior to 1988, there were no legal restrictions on cigarette advertising. Cigarette companies, however, complied with a voluntary code. The first part of it was that they would not advertise on television and they would also place small health warnings on print ads. The other part of this code placed a cap on advertising expenditures. In print ads, one particular company claimed that they made the perfect cigarette and another from the U.S. stated that they were the choice product of doctors. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continued to market the product. After May 1988, cigarette companies had to abide by the Tobacco Products Control Act. This prohibited all forms of advertising with some exceptions. Cigarette manufacturers got around this law by sponsoring sporting and cultural events using their corporate names instead of their brand names. Sporting and cultural events including golf, tennis, horse racing, auto racing, fireworks displays, and jazz festivals received a lot of money. In 2003 a complete sponsorship ban was put into place, but some people argued that these companies were simply trying to give back to the community. Even today the controversy continues, with one of the current issues being whether or not a website constitutes advertising. -Refer to Cigarette Marketing Scenario. Smokers become physiologically dependent on the nicotine in cigarettes. What kind of behaviour is smoking an example of?

Problem gambling is a serious consumer behaviour issue.

Ashley has been waiting for 20 days for a parcel to arrive from her favourite online merchant. The parcel was to be delivered three days after her purchase but the retailer had a problem fulfilling her order due to low inventory levels. Eventually she'd had enough, cancelled her order, and wrote nasty reviews about the retailer on her social media pages. What motivation of consumer misbehaviour does this exhibit?

"Sexting" is legal.

Which of the following is an example of consumer misbehaviour?

Which types of ethical evaluations are possible once a consumer enters into a situation that calls for an ethical decision?

Which of the following is an extreme manifestation of aggressive driving?

What is the difference between consumer misbehaviour and consumer problem behaviour?

The foot-in-the-door technique is based on balance theory.

Health Canada is the main federal body responsible for consumer product safety.

Culture jamming refers to attempts to disrupt advertisements and marketing campaigns by altering the messages in some meaningful way.

Deception in advertising can be hard to prove.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a controversial past. Prior to 1988, there were no legal restrictions on cigarette advertising. Cigarette companies, however, complied with a voluntary code. The first part of it was that they would not advertise on television and they would also place small health warnings on print ads. The other part of this code placed a cap on advertising expenditures. In print ads, one particular company claimed that they made the perfect cigarette and another from the U.S. stated that they were the choice product of doctors. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continued to market the product. After May 1988, cigarette companies had to abide by the Tobacco Products Control Act. This prohibited all forms of advertising with some exceptions. Cigarette manufacturers got around this law by sponsoring sporting and cultural events using their corporate names instead of their brand names. Sporting and cultural events including golf, tennis, horse racing, auto racing, fireworks displays, and jazz festivals received a lot of money. In 2003 a complete sponsorship ban was put into place, but some people argued that these companies were simply trying to give back to the community. Even today the controversy continues, with one of the current issues being whether or not a website constitutes advertising. -Refer to Cigarette Marketing Scenario. Although the argument was controversial, some people maintained that when cigarette companies sponsored sporting and cultural events they were just giving back to society. What were these companies trying to promote?

What is the term for an organization's activities and status related to its societal obligations?

Explain how compulsive consumption differs from addictive consumption and give an example of each type of behaviour.