Question 1

The first step in influencing behavior is to motivate your audience.

Accepted Answer

A) True 
 B)False  True

Question 2

The ________ audience is the direct recipient of the message.

Accepted Answer

A)  primary 
B)  incidental 
C)  ancillary 
D)  secondary 
E)  peripheral 
A)  primary 
B)  incidental 
C)  ancillary 
D)  secondary 
E)  peripheral A

Question 3

If you are not an authority in a particular subject,how can you add credibility to your message?

Accepted Answer

A)  Use phrases such as "In my experience" or "I believe" 
B)  Add numbers and statistics to the communication 
C)  Discuss areas where you are an authority 
D)  Cite authorities and experts 
E)  Use industry jargon and slang to ensure the tone of the message is correct. 
A)  Use phrases such as "In my experience" or "I believe" 
B)  Add numbers and statistics to the communication 
C)  Discuss areas where you are an authority 
D)  Cite authorities and experts 
E)  Use industry jargon and slang to ensure the tone of the message is correct. D

Question 4

Which of the following is least likely to help establish credibility?

Accepted Answer

A)  Getting to know the audience 
B)  Establish credentials 
C)  Identify needs 
D)  Present ideas effectively 
E)  Tell the truth 
A)  Getting to know the audience 
B)  Establish credentials 
C)  Identify needs 
D)  Present ideas effectively 
E)  Tell the truth

Question 5

When working in a team,how can you incorporate persuasion into the team decision-making process?

Accepted Answer

In the context of decision making,you mi

Question 6

Which of the following options is most likely to be used for reaching potential audiences you can't yet identify?

Accepted Answer

A)  Group meeting 
B)  Email 
C)  Telephone 
D)  Blog 
E)  Text message 
A)  Group meeting 
B)  Email 
C)  Telephone 
D)  Blog 
E)  Text message

Question 7

Discuss ways to build credibility when facing an unknown audience.

Accepted Answer

When a speaker is unknown to am audience

Question 8

When sending a persuasive message that needs an immediate response,which is the best medium for transmission?

Accepted Answer

A)  An email 
B)  An instant message 
C)  A phone call 
D)  A memo 
E)  A text message 
A)  An email 
B)  An instant message 
C)  A phone call 
D)  A memo 
E)  A text message

Question 9

What is the foundation for most persuasive business messages?

Accepted Answer

A)  Emotion 
B)  Ethos 
C)  Anticipating resistance 
D)  Logical arguments 
E)  Benefits 
A)  Emotion 
B)  Ethos 
C)  Anticipating resistance 
D)  Logical arguments 
E)  Benefits

Question 10

Analyzing ________ involves focusing on information needs,motivation and benefits,and potential resistance.

Accepted Answer

A)  your audience's needs 
B)  your purpose 
C)  medium choices 
D)  your desired outcome 
E)  the business result 
A)  your audience's needs 
B)  your purpose 
C)  medium choices 
D)  your desired outcome 
E)  the business result

Question 11

Persuasion is less useful in teamwork and collaboration.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following accommodations might be necessary when you want to persuade people from different cultures?

Accepted Answer

A)  Accommodating a different decision-making process 
B)  Accommodating a different set of priorities 
C)  Accommodating a different view of necessities 
D)  Accommodating a different view of desires 
E)  Accommodating a different view of price 
A)  Accommodating a different decision-making process 
B)  Accommodating a different set of priorities 
C)  Accommodating a different view of necessities 
D)  Accommodating a different view of desires 
E)  Accommodating a different view of price

Question 13

Which of the following best represents the purpose of a message?

Accepted Answer

A)  The purpose of the message is why you are communicating. 
B)  The purpose of the message represents how you would like the audience to respond. 
C)  The purpose of the message identifies what the business result will be. 
D)  The purpose of the message identifies the intended outcome. 
E)  The purpose of the message represents how to best reach those with decision making capabilities. 
A)  The purpose of the message is why you are communicating. 
B)  The purpose of the message represents how you would like the audience to respond. 
C)  The purpose of the message identifies what the business result will be. 
D)  The purpose of the message identifies the intended outcome. 
E)  The purpose of the message represents how to best reach those with decision making capabilities.

Question 14

Which of the following terms best represents a response intended to prove an objection is wrong?

Accepted Answer

A)  Concession 
B)  Aggregation 
C)  Argumentation 
D)  Refutation 
E)  Accession 
A)  Concession 
B)  Aggregation 
C)  Argumentation 
D)  Refutation 
E)  Accession

Question 15

In which area of the AIDA model is appealing to social proof most effective?

Accepted Answer

A)  Attention 
B)  Interest 
C)  Desire 
D)  Action 
E)  Intelligence 
A)  Attention 
B)  Interest 
C)  Desire 
D)  Action 
E)  Intelligence

Question 16

A persuasive appeal that uses _____ may be supported by including a small or free gift.

Accepted Answer

A)  consistency 
B)  social proof 
C)  liking 
D)  reciprocity 
E)  scarcity 
A)  consistency 
B)  social proof 
C)  liking 
D)  reciprocity 
E)  scarcity

Question 17

If you want to give your coworker time to consider your request carefully before responding,a one-on-one meeting is the best medium for communicating your message.

Accepted Answer

A) True 
 B)False

Question 18

By showing appreciation and acknowledging team members' contribution,you _____.

Accepted Answer

A)  remind the team why the work is important 
B)  acknowledge the emotions of team members 
C)  make it possible for a team member to succeed 
D)  help others feel pride in their work 
E)  understand the emotions of team members 
A)  remind the team why the work is important 
B)  acknowledge the emotions of team members 
C)  make it possible for a team member to succeed 
D)  help others feel pride in their work 
E)  understand the emotions of team members

Question 19

Which of the following types of evidence is illustrated by using information from a source that is considered to be credible?

Accepted Answer

A)  Numerical data 
B)  Fact 
C)  Personal experience 
D)  Example 
E)  Anecdotal 
A)  Numerical data 
B)  Fact 
C)  Personal experience 
D)  Example 
E)  Anecdotal

Question 20

Most audiences will be persuaded through logic,not an appeal to emotions.

Accepted Answer

A) True 
 B)False

The first step in influencing behavior is to motivate your audience.

The ________ audience is the direct recipient of the message.

If you are not an authority in a particular subject,how can you add credibility to your message?

Which of the following is least likely to help establish credibility?

When working in a team,how can you incorporate persuasion into the team decision-making process?

Which of the following options is most likely to be used for reaching potential audiences you can't yet identify?

Discuss ways to build credibility when facing an unknown audience.

When sending a persuasive message that needs an immediate response,which is the best medium for transmission?

What is the foundation for most persuasive business messages?

Analyzing ________ involves focusing on information needs,motivation and benefits,and potential resistance.

Persuasion is less useful in teamwork and collaboration.

Which of the following accommodations might be necessary when you want to persuade people from different cultures?

Which of the following best represents the purpose of a message?

Which of the following terms best represents a response intended to prove an objection is wrong?

In which area of the AIDA model is appealing to social proof most effective?

A persuasive appeal that uses _____ may be supported by including a small or free gift.

If you want to give your coworker time to consider your request carefully before responding,a one-on-one meeting is the best medium for communicating your message.

By showing appreciation and acknowledging team members' contribution,you _____.

Which of the following types of evidence is illustrated by using information from a source that is considered to be credible?

Most audiences will be persuaded through logic,not an appeal to emotions.

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process

Communicating Routine Messages and Building Goodwill

Communicating Bad News

Using Social Media in Business

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters

Exam 5: Communicating Persuasive Messages

The first step in influencing behavior is to motivate your audience.

The ________ audience is the direct recipient of the message.

If you are not an authority in a particular subject,how can you add credibility to your message?

Which of the following is least likely to help establish credibility?

When working in a team,how can you incorporate persuasion into the team decision-making process?

Which of the following options is most likely to be used for reaching potential audiences you can't yet identify?

Discuss ways to build credibility when facing an unknown audience.

When sending a persuasive message that needs an immediate response,which is the best medium for transmission?

What is the foundation for most persuasive business messages?

Analyzing ________ involves focusing on information needs,motivation and benefits,and potential resistance.

Persuasion is less useful in teamwork and collaboration.

Which of the following accommodations might be necessary when you want to persuade people from different cultures?

Which of the following best represents the purpose of a message?

Which of the following terms best represents a response intended to prove an objection is wrong?

In which area of the AIDA model is appealing to social proof most effective?

A persuasive appeal that uses _____ may be supported by including a small or free gift.

If you want to give your coworker time to consider your request carefully before responding,a one-on-one meeting is the best medium for communicating your message.

By showing appreciation and acknowledging team members' contribution,you _____.

Which of the following types of evidence is illustrated by using information from a source that is considered to be credible?

Most audiences will be persuaded through logic,not an appeal to emotions.

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process

Communicating Routine Messages and Building Goodwill

Communicating Bad News

Using Social Media in Business

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters