Exam 7: Using Social Media in Business

To be successful in the use of social media,a firm must be _____.

Developing and implementing a social media strategy requires the investment of significant time,and often,money.

What is the key to being seen on Facebook?

Discuss how an organization can effectively use Twitter.

How can an organization make a social media site more engaging for the audience?

How can an employee add value when using social media?

How can social media be used to generate awareness of products and services?

To help potential follower find a Twitter feed,keywords and phrases should be incorporated in to Tweets.

When responding to a negative post or complaint,a template should be used to ensure the response follows corporate guidelines.

When an organization uses blogs,the content of the blog should be used to promote the organization and product lines.

Which of the following should be used to help Pinterest viewers find content based on categories?

Social media content refers to any text,image,audio,or video published through a social media outlet.

Discuss the importance of building a positive online community and strategies used to achieve it.

When an organization uses a blog to provide insight and advice,or information that is difficult to find elsewhere,what benefit is the organization providing to the audience?

Social media networks give businesses more opportunities to receive customer suggestions and complaints-and respond to them quickly to satisfy customers and maintain goodwill.

Who monitors the validity of comments made on social media?

What country has the most active social media environment in the world?

Where should the most compelling information in a tweet found?

What should an organization do to effectively make a blog the center of their social media content?

A single screen display that collects data from different social media sources is called a _____.