Exam 9: Preparing Persuasive Business Proposals

An appendix in a proposal consists of supplemental information and often includes examples of past projects,client testimonials,and technical specifications.

The details of a proposal must always prove that you are credible and that the plan is _____.

The term ________ refers to the supplemental information provided in a proposal.It often includes examples of past projects,client testimonials,and technical specifications.

What is the advantage to sending a proposal via email?

When developing proposals for companies in China,what are differences in proposal process the author should be aware of?

Unlike other persuasive communication,a proposal does not require in-depth analysis.

A(n)________ is essentially a targeted marketing letter directed to someone who you believe may benefit from your products or services.

Which of the following is typically found first in a formal proposal?

A cover letter for a grant proposal ________.

The best way to address feasibility is to ________.

________ allow you to include additional information that may interest the reader but is too detailed to include in the body of the proposal.

After reading the ________ of your proposal,your audience should understand your main ideas without having to read the entire proposal.

If a proposal is more than a few pages long,then which of the following components is most likely to help the reader see the structure of the document at a glance?

By considering the ________,you can identify the level of persuasion necessary as well as the appropriate form for the proposal.

A(n)_____ is essentially a targeted marketing letter sent to someone who may need your products or services.

Which of the following can help a writer best track the interests of the audience,allowing a more targeted proposal?

Which of the following terms is most likely to refer to a situation in which an application is not saved on your computer but is hosted by the software company and is available on the Internet,often for a monthly fee?

Unsolicited proposals are often organized using a direct format.

How can identifying context help a writer develop a more effective proposal?

A(n)________ allows readers to find the material that interests them.It should be a complete and accurate listing of the headings covered in the proposal.