Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Which of the following satisfies customer needs by providing the right products in the right place?

Convenience stores offer multiple locations with a wide variety of merchandise and superior service.

Skimming pricing is an especially effective pricing technique in highly competitive markets with many firms offering similar products.

Which of the following best describes how vending machines are used?

What type of pricing is the most popular method of fixed margin pricing?

The practice of ending prices in numbers below even dollars and cents is intended to create a perception of greater value.

Truck transport is the most expensive form of transportation.

CDz, your local music and video store, always keeps a few items on sale at prices that are actually below cost in order to attract a high volume of customers who will also buy higher-priced merchandise. What pricing tactic is CDz using?

Which of the following are two types of limited service merchant wholesalers?

Freshbread delivers fresh cakes, breads, pies, and muffins to several small grocery stores. In addition to delivering the baked goods, Freshbread's employees help the small storeowners keep track of what they need to order, and they even remove outdated baked goods from the shelves. What is Freshbread an example of?

The channel of distribution refers to the actual movement of products as they travel from the producer to the ultimate consumer.

Gregory Matos works for Market4Me, which is a food supplier. His main responsibility is to make tactical decisions involved in the actual movement of goods along his company's supply chains. What is Gregory involved in?

Independent wholesaling businesses are independent distributors who represent a number of different producers and distribute their goods to a range of customers.

Walmart and Costco achieve long-term profitability through volume. What type of strategy do these companies use?

Vendor-managed inventory strategies allow suppliers to determine their buyers' needs and automatically ship supplies as needed.

Supply chain management is a subset of a much broader function of marketing known as logistics.

Firms producing high-end goods with a customer base that actively seeks out their products (such as very expensive luxury automobiles, jewellery, and watches) usually rely on a selective distribution method.

Which of the following are marketing intermediaries that sell directly to final consumers?

What is the main distinction among members of a channel of distribution?

Penetration pricing makes the most sense in situations where a significant group of potential customers are willing to pay a premium price for the good.