Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Price is the easiest variable in the marketing mix for marketers to control.

The advent of the National Do Not Call list has resulted in a serious decline in all forms of direct selling.

Successful online retailers such as Lands' End and Nike use technology to create a personal, in-the-moment shopping experience.

Which of the following is the gap between the cost and the price of a good on a per-product basis and is usually expressed as a percentage?

Truck jobbers are limited service merchant wholesalers who deliver goods to their customers.

Until about a decade ago, what did vending machines in Canada mostly sell?

Marcy owns Caps for Kids and sells her hand-knitted caps for $20. The variable cost per hat created is $10, and fixed costs are $10000. What is her breakeven point?

The wheel of retailing helps explain the evolution of firms that enter a market on a shoestring budget and gain customers by offering lower prices. It suggests that once a customer base is established, the retailer begins offering higher-end products, more upscale facilities, and better service.

Define and explain the wheel of retailing theory. Why is it important for customer satisfaction?

Your local video store charges $39.99 instead of $40.00 for a video game. This store is using a strategy known as penny-less pricing.

Cost, speed, and dependability need to be considered when deciding upon modes of transportation.

The supply chain for a product includes not only its distribution channels but also the suppliers who deliver raw materials and other inputs to producers.

What does the supply chain begin with?

Which type of store sells a complete selection of food and general merchandise at a steep discount in a single enormous location?

Which of the following involves selling products at a limited number of preferred retailers in a given area, and is a common approach for distributing medium- and higher-priced products?

Infomercials and telemarketing are examples of direct response retailing.

Which costs remain constant regardless of the rate of production in a given time period?

Multilevel marketing involves hiring independent contractors to sell products within personal networks of family and friends.

Outline the pros and cons of using an odd pricing strategy.

Marketers normally have nearly complete control over how their products are priced.