Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Rail transport is the mode dependable form of transportation.

Big River Electronics is a large online merchant. Although Big River takes title to the goods it sells, it seldom actually takes physical possession of them. Instead, it arranges to have the goods shipped directly from the producer to the customers placing orders on its site. What does this suggest that Big River uses?

Which of the following is used for products and includes not only distribution channels but also the string of suppliers who deliver products to the producers?

Which two key elements is a firm's distribution strategy concerned with?

Mary Kate is considering setting up an online women's apparel website. If she is like most online retailers, what will she most likely find is her top challenge in attracting customers away from store retailers?

A 1-litre bottle of Coca-Cola or Pepsi is the same price in your local bookstore; therefore, you are forced to make a choice based on other factors, such as taste or brand preference. This pricing tactic is an example of matching the competition.

A producer sells products directly to consumers through a direct channel.

Describe the difference between penetration pricing and skimming pricing. Give an example of each to illustrate your answer.

Physical distribution strategy is primarily concerned with determining when the product will flow from producer to consumer.

Giga-Mart offers a wide selection of products at lower prices than department stores. What would it be classified as?

What are three key strategic options for distribution of products? Explain and define these strategies.

Which type of pricing aims to increase traffic in retail stores by using special sales on a limited number of products and higher everyday prices on others?

A firm only earns a profit if its revenues are greater than its costs.

Which of the following adds value by making it easier for customers to actually possess the goods and services that they purchase?

Johanna works in the marketing department for a toy manufacturer. Her company will be introducing a new type of toy and wants to obtain a dominant market share while discouraging competitors from offering similar toys. Which strategy would be best for achieving this goal?

What do analysts predict about online retailing?

Breakeven analysis determines the level of sales at which the business will earn enough revenue to cover all of its costs.

Marketers who want to boost volume are likely to use skimming pricing.

Although prices for most goods at CDz, your local music and video store, are higher than prices you can find online and at discount stores, it also generally has selected merchandise on sale at very attractive prices. Which pricing strategy has CDz apparently decided to use?

Online retailers do not encourage customers to custom-create branded merchandise.