Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Gregory's Goals is a local sporting goods supplier. Its regular prices are higher than those of discount stores, but it always has some goods on sale that are outstanding bargains. What type of pricing does Gregory's appear to be using?

Which of the following provides customer satisfaction by converting inputs into finished products?

What is something that a one-hour photo shop, a drive-up window at a fast food restaurant, and a vending machine all have in common?

Examples of nonstore retailers include online retailing and direct response retailing. Which of the following represents a third example?

Rolex watches, Mont Blanc pens, and Bentley cars use prestige pricing to reinforce their image of high quality and exclusivity.

Profit margin is the gap between the cost and the price of an item on a per product basis.

Which of the following firms would find penetration pricing most appealing?

What are online selling, direct response retailing, and vending machines examples of?

What do Mary Kay Cosmetics, The Pampered Chef, and Tupperware have in common?

What are warehousing, materials handling, and inventory control elements of?

Samira's Smoothies has fixed costs of $1600 per month. The only variable costs Samira incurs are for the ingredients and labour needed to produce smoothies. These cost $1.50 per drink. Samira sells her delicious concoctions for $3.50 each. How many smoothies will Samira have to sell per month to break even?

Physical distribution involves the actual shipment of products through the channel of distribution.

Identify the main types of wholesalers, and describe the functions they perform.

Walmart and Costco use everyday low pricing to sustain their customer base.

Examples of the services provided by full-service merchant wholesalers include extension of credit, promotional assistance, product repairs, and warehousing.

Distributors can create time and place utility due to the nature of the utilities' functions, but not information or service utility.

Par-Tee Golf sells only golf-related goods, but it offers a huge selection of clubs, golf bags, and accessories. It has become the dominant seller of golf equipment in many cities. What is Par-Tee?

A drawback of demand-based pricing is that it is less market focused than cost-based pricing.

Physical distribution occurs as products actually travel along the distribution pathway.

What do we call costs that fluctuate based on production levels achieved?