Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Peet's Coffee sells its products by using a variety of venues, including grocery stores, online, and mail order? Which of the following strategies does Pete's Coffee use?

Firms that produce items for which customers are not willing to make special trips or travel long distances to buy normally use an intensive distribution strategy.

What is the goal of distribution strategy?

Define and explain the four key types of nonstore retailers. Give an example for each type.

Which type of merchant wholesaler provides a complete array of services to the retailers and businesses that typically purchase their goods?

The prices quoted on the menu of an upscale restaurant all end in zeros. This approach is a way the restaurant can signal to its customers that the food it serves is a real bargain.

CDz, your local music and video store, consistently offers its videos and CDs at a lower price than competitors. What pricing tactic is CDz using?

Assume your product is priced at $10. The variable cost per unit is currently $5, and fixed costs are $10000. What is your breakeven point?

Which of the following has the goal of making it convenient for final consumers to find and purchase products?

Agents and brokers connect buyers and sellers, facilitate transactions in exchange for commissions, and take legal ownership of the goods distributed.

Producers use channel intermediaries to move products more efficiently and effectively from factories to consumers.

Describe and compare the role of retailers and wholesalers in a distribution channel.

Discuss the following forms of transport: Rail, Truck, and Plane. Compare the cost and speed of each.

Which of the following offers goods to business customers that are too small to justify in-person sales calls from wholesaler representatives?

Variable costs are those expenses that change as the level of production changes.