Exam 13: Products and Services for Consumers

The vast majority of services enter foreign markets by licensing, franchising, or direct investment.

Consumers have broad but somewhat vague stereotypes about specific countries and specific product categories that they judge "best." Which of the following would not fit in the "best" stereotype scheme?

A successful brand is the most valuable resource a company has. Comment on why this is true and create an example to illustrate.

Fiona asked her product manager for samples to give to potential consumers in Madrid, her new European market. Fiona is trying to reduce the degree of economic and/or social risk, or _____ associated with product use.

According to Everett Rogers, the goal of the diffusion researcher and the marketer are to shorten the time lag between:

Which of the following has been at the forefront of the "green movement?"

Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:

The perceived attributes of the innovation is a variable which affect the rate of diffusion of a product.

McDonald's has just required that all of its paper packages that are used to contain its food products be biodegradable, contain no harmful inks, and be recyclable whenever possible. This would be an example of which of the following marketing strategies?

Quality can be defined on two dimensions: market-perceived quality and performance quality.

All of the following illustrate how products (product concepts) have been rejected by cultures because they did not meet the norms, values, or behavior patterns of the culture EXCEPT:

One of the consistencies that marketers can look forward to when marketing products abroad is that (in general) almost all labeling laws worldwide are essentially the same.

The newness of a product or brand introduced can be an important competitive advantage.

If you were looking for information and strategies on a product's brand name, you would find it under the packaging component of the product component model.

Red Lobster seafood restaurant is considering opening branch operations in China. However, the restaurant chain's labor union has already pointed out a potential problem with this expansion. In China, service providers would find it to be in bad taste to allow employees to collect tips for service. Since a great portion of a typical wait-staff person's compensation comes in the form of tips, the union would like to know how employees would be compensated for this loss. The above example illustrates which of the following barriers a consumer services marketer faces in a foreign market?

As part of the "green marketing" movement, the European Commission has passed legislation to control all kinds of packaging waste throughout the European Union. Two critical issues that affect product development are the control of the packaging component of solid waste and ____.

One of the core components in the product component model is the product platform.

From a sociological viewpoint, any idea perceived as new by a group of people is a(n) ____.

Carolyn is interested in marketing her company's diet products in Asia. She is studying what acceptable behavior, norms, and values in Asian markets. Carolyn is studying ____.

The product platform, design features, and functional features are all found in which of the following components of the product component model used in the text?