Exam 13: Products and Services for Consumers

More and more companies are offering a mix of products and services to their customers. This leads to a blurring of the distinction between products and services leading to new terms like:

An important first step in adapting a product to a foreign market is to determine:

According to Everett Rogers, which is the element that differentiates diffusion from other types of communications research?

The success of a firm taking inventions to market is referred to as ____.

Four kinds of barriers face consumer services marketers in the global marketplace. Which of the following of these barriers is in force when a foreign market requires that services (such as banking or insurance) originate within the foreign market itself and not from outside sources?

Mark Harmon has found that using his new digital camera is a snap. He did not even have to read the instruction manual to determine how to turn the camera on, snap a digital picture, and export the picture to his computer. The signs (symbols) on the camera body made it very clear what he was to do to achieve digital photography success. Which of the following characteristics of Mark's "new product" made it easy for him to begin his digital experience?

Global competition is placing new emphasis on some basic tenets of business. All of the following represent the major trends EXCEPT:

If a new product has the trait of relative advantage, it has guaranteed success in the marketplace.

Brand image is at the very core of business identity and strategy.

Discuss how can company stereotyping be overcome?

According to the text it has been reported that consumers in "Eastern" cultures are more likely to understand and appreciate brand extensions because of their more holistic thinking than consumers in "Western" cultures with their more analytical thinking patterns.

_____ is a term used to identify concern with the environmental consequences of a variety of marketing activities.

In many countries the term product homologation is used to describe the changes mandated by local product and service standards.

Literacy rates and educational levels in our increasingly technological world have reached a point where manufacturers of international products can generally put out standardized product instructions.

Which of the following factors is mainly responsible for a perceptual bias when interpreting the characteristics of a product?

Vital Health Products found out that they had to reduce the length of the tread in their treadmills sold in China owing to the shorter legs of the average Chinese person. By doing this Vital has achieved product ____.

The method used to communicate the idea is one of the three variables which affect the rate of diffusion of a product.

In general, the rate of diffusion can be postulated as negatively related to ____.

Assuming that you were a new marketing manager for Nike and that your first task was to launch a renewed effort to gain market share in Europe, an Adidas stronghold. Describe the impact that the country-of-origin effect might have on your chances of success.

Describe the process called product homologation.