Exam 13: Products and Services for Consumers

An important first step in adapting a product to a foreign market is to determine the degree of newness as perceived by the intended market.

The element of time is what differentiates diffusion (i.e., diffusion of innovations) from other types of communication research.

If a company wished to alter a product's platform so that the product could be manufactured in a variety of forms to meet local differences in five different foreign markets, the _____ of the product component model would be component that would be in consideration.

Even though most companies claim high performance quality when a product leaves the factory, the factory is still the place where most products are damaged in global marketing.

Consumer services are distinguished by four unique characteristics. List and characterize each of these four unique characteristics.