Exam 13: Products and Services for Consumers

Define a global brand. How important are global brands?

Installation, repair and maintenance, deliveries, and warranties are all found in which of the following components of the product component model used in the text?

Discuss the two dimensions of quality.

Strictly speaking from a marketing point of view as well as from a definitional view, a product is a physical item.

Ingrid is developing promotional materials and product demonstrations to easily communicate the benefits of her cleaning products. Ingrid is trying to enhance the _____ of her products.

Which of the following countries or organizations requires that packaging material through all levels of distribution, from manufacturer to consumer, be recycled or reused?

In Russia products are placed into two categories-"ours" and "imported." This is an example of:

The packaging component of the product component model contains the physical product and all its design and functional features.

Draw and correctly label the product component model shown in the text.

In many countries, the term used to describe the changes mandated by local product and service standards is product ____.

Though quality is always important in the consumer's mind, they, in general, do not expect it to be a given.

Mark Townes is a dentist in Denver. During a four-day stretch in March, the snows in Denver were so bad that not one single patient was able to come for appointments with Dr. Townes. Since all of the appointments were missed, he made absolutely no money for the four days even though all of his normal expenses were still there. Which of the following best explains the particular difficulty Mark is facing?

In some countries maintenance of automobiles is not the norm. Cars are not repaired until they break down. Since the consumer is automatically angry with the manufacturer when something goes wrong with the car, repair and maintenance has become a concern of the various automobile manufacturers in this market. In which of the following components of the product component model would management need to make improvement if problems such as the one above are going to be solved?

Because a service is individually produced and is virtually unique, the service is said to have:

One of the three variables, which affect the rate of diffusion of a product, is the product's degree of perceived newness.

Consumer services face four kinds of barriers as these services are presented to the global market. What are these barriers?

Apple Computer had difficulties when it first entered the Japanese market with its Macintosh computers. Some of the computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be no big deal in the U.S., it was certainly a cause for concern in quality-conscious Japan. To fix the problem, Apple needed to concentrate on which of the following components of the product component model?

Most of the new ideas associated with the Internet are being produced in Europe because of the number of Internet users on the continent.

From a sociological viewpoint, any idea perceived as new by a group of people is an innovation.

Which of the following is considered to be one of the extraneous variables that affects the rate of diffusion of an object?