Exam 6: Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

A cosmetics company allows customers to purchase its products through its Web site. This represents _____ distribution.

In terms of user status, discount users choose one brand exclusively.

Which of the following is a dimension on which VALS, a psychographic classification system, is based?

The target market for a company manufacturing dolls is most likely to be young children.

The usual purpose of advertising is to inform, persuade, and remind customers about particular products and services.

In terms of user status, _____ are the most brand loyal and require the least amount of promotion.

Pantene, Head & Shoulders, and Herbal Essences are all shampoos marketed by Procter & Gamble. Each of these brands has their own distinct image and target markets. These are examples of _____ brands.

To appeal to a new target market, a coffee manufacturer changed the product's package design, reformulated the coffee, began advertising price discounts in magazines, and started distributing samples of the new product at coffee shops. In this scenario, the coffee manufacturer changed the _____ in order to boost sales.

If products are not revitalized, they will enter the _____ stage of the product life cycle due to obsolescence, new technology, or changing consumer tastes.

_____ distribution provides the ability to maintain a prestige image and premium prices.

Describe the maturity stage of the product life cycle.

The North American Industry Classification System (NAICS) codes:

In the case of _____, retail dealers pay a fee to operate under the guidelines and direction of the parent company or manufacturer.

The _____ refers to the consumer's perception of the product as a bundle of values of utilitarian and symbolic values that satisfy functional, social, psychological, and other wants and needs.

Which of the following, also known as mass selling, attempts to inform, persuade, and remind customers about particular products and services?

The price of goods is not influenced by the costs of production and distribution.

The process of market segmentation is a three-step process that begins with planning and ends with market identification.

Which of the following activities is most likely to take place in a business market?

By marketing products to people who desire a luxurious lifestyle, a company is using _____ segmentation.

Which of the following is true of a manufacturer's brand?