Exam 16: Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Variations of bulletin structures include temperature units called digital displays.

Inside car-end posters, a type of transit advertising, are usually larger than inside cars, but sizes vary.

Which of the following is true of junior posters?

Exhibitive media is a cross between traditional billboards and transit advertising.

What are junior posters?

Which of the following statements about outdoor advertising is true?

Which of the following is true of transit shelter advertising?

Identify the correct statement regarding packaging.

A _____ offers a 5-by 11-foot printing area on a panel surface 6 feet high by 12 feet wide.

A package design should be kept simple:

Which of the following is true of bulletin structures?

What are some of the reasons why advertisers change the packaging of products?

The primary goal of a trade-show booth is to:

Briefly describe transit advertising.

Which of the following should be considered while planning the actual exhibits or trade-show booths?

Painted bulletins are very costly, but some advertisers reduce this expense by:

Which of the following is true of directories and Yellow Pages?

How do advertisers conduct promotion on taxicab exteriors?

Which of the following is the term used for an emerging media that helps companies benefit from an association with top films and big-name actors?

Yellow Pages ads should tell people "why" to make a purchase, not "how" to make a purchase.