Chat with AIExam 12: Print, Electronic, and Digital Media Production Part Four: Using Advertising Media
_____ refers to the systematic process an approved design goes through from concept to final publication.
(42) 
VerifiedC
_____, a characteristic of the lens of a camera, refers to the opening that controls the amount of light that reaches the film or digital media.
(37) VerifiedD
Describe the postproduction phase of the production process of a TV commercial.
(34) VerifiedIn the postproduction phase, the film editor, sound mixer, and director actually put the commercial together. With digital technology, editors can add effects such as wipes and dissolves electronically. Although a director will spend many hours editing a commercial shot on video, it will still be considerably less than what is needed for film editing and lab work. Many professionals still prefer film. The visual portion of the commercial appears on one piece of celluloid without the effects of dissolves, titles, or supers (words superimposed on the picture). The sound portion is assembled on another piece of celluloid. This is the work print stage (also called the rough cut or interlock).
External sound is recorded next. The sound engineer records the musicians and singers, as well as the announcer's voice-over narrative. Prerecorded stock music may be bought and integrated into the commercial. The mixing also includes any sound effects, such as doorbells ringing or doors slamming.
Once sound editing is complete, the finished sound is put on one piece of celluloid. That, combined with the almost-completed visual celluloid, yields the mixed interlock. The addition of optical effects and titles results in the answer print. This is the final commercial. If it is approved, dupes (duplicate copies) are made for delivery to the networks or TV stations.
In advertising, which of the following categories of paper is commonly used for direct-mail pieces?
(46) Stop-motion photography often scores the highest viewer interest and the longest life, so over time they cost the least per showing.
(36) In the television commercial production process, _____ such as moving titles and whirling logos, are done with DVE units that can manipulate graphics on the screen in many ways.
(37) In the postproduction phase of the TV commercial production process, the addition of optical effects and titles to the mixed interlock results in the _____.
(44) Who is responsible for ensuring that the mechanical is converted into a correct set of negatives for the printer to use to make printing plates?
(41) The process of converting a script or storyboard into a finished commercial for use on radio, TV, or digital media is known as _____.
(47) Briefly describe the three major categories of production techniques used during the preproduction phase of producing a TV commercial.
(42) Which of the following is the final step in the classic manual print production process?
(36) Which of the following is the reason why radio is the least expensive electronic medium to produce?
(36) _____ refers to spreading or narrowing the spaces between letters that helps improve an ad's appearance and readability.
(38) Which of the following processes can simulate nearly all colors by combining the four primary colors and is used to print an ad in full color?
(33) _____ is a technique of producing television commercials which refer(s) to cartoons, dancing puppets, and demonstrations in which inanimate objects come to life.
(46) Which of the following is true of the planning phase of Web site production?
(43) 
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