Question 1

When responding to an RFP,what steps can the writer take to ensure the proposal is effective?

Accepted Answer

A) Create a checklist of requirements. 
B) Evaluate priorities. 
C) Study the competition. 
D) Compose content offline. 
E) Ask for a face-to-face meeting. 
A) Create a checklist of requirements. 
B) Evaluate priorities. 
C) Study the competition. 
D) Compose content offline. 
E) Ask for a face-to-face meeting. A

Question 2

The term ________ refers to the supplemental information provided in a proposal.It often includes examples of past projects,client testimonials,and technical specifications.

Accepted Answer

A) overview 
B) introduction 
C) references 
D) executive summary 
E) appendices 
A) overview 
B) introduction 
C) references 
D) executive summary 
E) appendices E

Question 3

How can identifying context help a writer develop a more effective proposal?

Accepted Answer

A) The writer can determine if the proposal was solicited or unsolicited. 
B) The writer can develop the proposal as an internal document. 
C) The writer can determine the level of persuasion necessary. 
D) The writer determines the requirements for content. 
E) The writer can determine who the key competitors are. 
A) The writer can determine if the proposal was solicited or unsolicited. 
B) The writer can develop the proposal as an internal document. 
C) The writer can determine the level of persuasion necessary. 
D) The writer determines the requirements for content. 
E) The writer can determine who the key competitors are. C

Question 4

Which of the following questions is used to identify the level of persuasion necessary for the proposal,as well as its appropriate form?

Accepted Answer

A) What are the benefits of my proposal for the audience? 
B) What content must I include? 
C) How can I establish credibility? 
D) Is my proposal solicited or unsolicited? 
E) What are the possible objections to this proposal? 
A) What are the benefits of my proposal for the audience? 
B) What content must I include? 
C) How can I establish credibility? 
D) Is my proposal solicited or unsolicited? 
E) What are the possible objections to this proposal?

Question 5

Which of the following can help a writer best track the interests of the audience,allowing a more targeted proposal?

Accepted Answer

A) Face-to-face meetings 
B) Repurposed content 
C) Data analytics 
D) Software as a Service (SaaS) 
E) Executive summaries 
A) Face-to-face meetings 
B) Repurposed content 
C) Data analytics 
D) Software as a Service (SaaS) 
E) Executive summaries

Question 6

A proposal must only provide information;it need not motivate your audience to act.

Accepted Answer

A) True 
 B)False

Question 7

A business case should not discuss the risks involved in the project.

Accepted Answer

A) True 
 B)False

Question 8

A proposal that the writer initiates is called a(n)________ proposal.

Accepted Answer

A) solicited 
B) external 
C) formal 
D) internal 
E) unsolicited 
A) solicited 
B) external 
C) formal 
D) internal 
E) unsolicited

Question 9

What should be identified at the beginning of the proposal?

Accepted Answer

A) A request for action 
B) The establishment of credibility 
C) The problem,need,or opportunity 
D) An understanding of outcomes and benefits 
E) Compelling recommendations 
A) A request for action 
B) The establishment of credibility 
C) The problem,need,or opportunity 
D) An understanding of outcomes and benefits 
E) Compelling recommendations

Question 10

When a proposal is unsolicited,________.

Accepted Answer

A) the audience will explicitly state their requirements 
B) the audience will hint at their requirements 
C) you will not be able to address audience requirements 
D) you will need to brainstorm the audience's requirements 
E) the audience benefits are not expected to be addressed 
A) the audience will explicitly state their requirements 
B) the audience will hint at their requirements 
C) you will not be able to address audience requirements 
D) you will need to brainstorm the audience's requirements 
E) the audience benefits are not expected to be addressed

Question 11

How can a writer be sure a specific funding agency is a good match with the project you are trying to fund?

Accepted Answer

A) Arrange a personal meeting. 
B) Send a draft of the proposal with details to follow. 
C) Conduct an Internet search. 
D) Send a cover letter asking relevant questions about the audience. 
E) Analyze the application in advance. 
A) Arrange a personal meeting. 
B) Send a draft of the proposal with details to follow. 
C) Conduct an Internet search. 
D) Send a cover letter asking relevant questions about the audience. 
E) Analyze the application in advance.

Question 12

When analyzing the application for an online submission of a proposal,what should be considered?

Accepted Answer

A) The language used by the audience 
B) An identification of how the project meets the criteria of the audience 
C) An indication of the writer's credibility 
D) The feasibility of the project 
E) What information will be required on the application 
A) The language used by the audience 
B) An identification of how the project meets the criteria of the audience 
C) An indication of the writer's credibility 
D) The feasibility of the project 
E) What information will be required on the application

Question 13

A(n)________ allows readers to find the material that interests them.It should be a complete and accurate listing of the headings covered in the proposal.

Accepted Answer

A) appendix 
B) executive summary 
C) glossary 
D) table of contents 
E) cover letter 
A) appendix 
B) executive summary 
C) glossary 
D) table of contents 
E) cover letter

Question 14

A formal proposal should contain many of the same elements as a formal report.

Accepted Answer

A) True 
 B)False

Question 15

Understanding the need your proposal addresses is involved in the first step of preparing a proposal,defining its ________.

Accepted Answer

A) content 
B) context 
C) purpose 
D) format 
E) medium 
A) content 
B) context 
C) purpose 
D) format 
E) medium

Question 16

A solicited sales proposal that is noncompetitive is often referred to as a(n)________.

Accepted Answer

A) business case 
B) grant proposal 
C) statement of work 
D) RFP 
E) deliverable 
A) business case 
B) grant proposal 
C) statement of work 
D) RFP 
E) deliverable

Question 17

What is the goal of an unsolicited sales proposal?

Accepted Answer

A) To identify a statement of work 
B) To provide a timeline for actions 
C) To solicit funding for a project 
D) To provide an executive summary 
E) To generate interest in further discussion 
A) To identify a statement of work 
B) To provide a timeline for actions 
C) To solicit funding for a project 
D) To provide an executive summary 
E) To generate interest in further discussion

Question 18

A sales proposal ________.

Accepted Answer

A) is used exclusively as a persuasive tool 
B) cannot serve as a sales contract 
C) represents a commitment between both parties when signed by a client 
D) is always an unsolicited proposal 
E) should not mention the details of the schedule and budget 
A) is used exclusively as a persuasive tool 
B) cannot serve as a sales contract 
C) represents a commitment between both parties when signed by a client 
D) is always an unsolicited proposal 
E) should not mention the details of the schedule and budget

Question 19

In China,contracts ________.

Accepted Answer

A) mean a final agreement 
B) must be honored 
C) are not open to renegotiation 
D) are always open for renegotiation 
E) are a binding commitment 
A) mean a final agreement 
B) must be honored 
C) are not open to renegotiation 
D) are always open for renegotiation 
E) are a binding commitment

Question 20

A(n)________ is essentially a targeted marketing letter directed to someone who you believe may benefit from your products or services.

Accepted Answer

A) internal proposal 
B) unsolicited sales proposal 
C) RFP 
D) competitive proposal 
E) solicited sales proposal 
A) internal proposal 
B) unsolicited sales proposal 
C) RFP 
D) competitive proposal 
E) solicited sales proposal

When responding to an RFP,what steps can the writer take to ensure the proposal is effective?

The term ________ refers to the supplemental information provided in a proposal.It often includes examples of past projects,client testimonials,and technical specifications.

How can identifying context help a writer develop a more effective proposal?

Which of the following questions is used to identify the level of persuasion necessary for the proposal,as well as its appropriate form?

Which of the following can help a writer best track the interests of the audience,allowing a more targeted proposal?

A proposal must only provide information;it need not motivate your audience to act.

A business case should not discuss the risks involved in the project.

A proposal that the writer initiates is called a(n)________ proposal.

What should be identified at the beginning of the proposal?

When a proposal is unsolicited,________.

How can a writer be sure a specific funding agency is a good match with the project you are trying to fund?

When analyzing the application for an online submission of a proposal,what should be considered?

A(n)________ allows readers to find the material that interests them.It should be a complete and accurate listing of the headings covered in the proposal.

A formal proposal should contain many of the same elements as a formal report.

Understanding the need your proposal addresses is involved in the first step of preparing a proposal,defining its ________.

A solicited sales proposal that is noncompetitive is often referred to as a(n)________.

What is the goal of an unsolicited sales proposal?

A sales proposal ________.

In China,contracts ________.

A(n)________ is essentially a targeted marketing letter directed to someone who you believe may benefit from your products or services.

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Using Social Media in Business

Finding and Evaluating Business Information

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters

Exam 9: Preparing Persuasive Business Proposals

When responding to an RFP,what steps can the writer take to ensure the proposal is effective?

The term ________ refers to the supplemental information provided in a proposal.It often includes examples of past projects,client testimonials,and technical specifications.

How can identifying context help a writer develop a more effective proposal?

Which of the following questions is used to identify the level of persuasion necessary for the proposal,as well as its appropriate form?

Which of the following can help a writer best track the interests of the audience,allowing a more targeted proposal?

A proposal must only provide information;it need not motivate your audience to act.

A business case should not discuss the risks involved in the project.

A proposal that the writer initiates is called a(n)________ proposal.

What should be identified at the beginning of the proposal?

When a proposal is unsolicited,________.

How can a writer be sure a specific funding agency is a good match with the project you are trying to fund?

When analyzing the application for an online submission of a proposal,what should be considered?

A(n)________ allows readers to find the material that interests them.It should be a complete and accurate listing of the headings covered in the proposal.

A formal proposal should contain many of the same elements as a formal report.

Understanding the need your proposal addresses is involved in the first step of preparing a proposal,defining its ________.

A solicited sales proposal that is noncompetitive is often referred to as a(n)________.

What is the goal of an unsolicited sales proposal?

A sales proposal ________.

In China,contracts ________.

A(n)________ is essentially a targeted marketing letter directed to someone who you believe may benefit from your products or services.

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Using Social Media in Business

Finding and Evaluating Business Information

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters