Question 1

How can an organization make a social media site more engaging for the audience?

Accepted Answer

Different types of social media have different capacities,and the most effective messages will take advantage of those differences.No matter what social media platform you are using,you have the opportunity to go beyond the printed word and use interactive dynamic formats that engage the audience.These include links to other sources for additional information,short videos,and photos,especially for mobile applications.Once you've chosen your platforms and your messaging strategy,develop a weekly schedule for social media updates.

Question 2

How can social media be used to generate awareness of products and services?

Accepted Answer

A) Broadcast through multiple mediums. 
B) Tweet headlines from the newsletter. 
C) Post video of products or services in use. 
D) Identify social media goals for the new product or service. 
E) Build a positive online community. 
A) Broadcast through multiple mediums. 
B) Tweet headlines from the newsletter. 
C) Post video of products or services in use. 
D) Identify social media goals for the new product or service. 
E) Build a positive online community. A

Question 3

How can an organization be sure they are consistent in how often blogs get published?

Accepted Answer

A) Stay focused. 
B) Publish on every new or controversial issue that relates to the organization. 
C) Use a template. 
D) Publish on a schedule. 
E) Respond to every user comment. 
A) Stay focused. 
B) Publish on every new or controversial issue that relates to the organization. 
C) Use a template. 
D) Publish on a schedule. 
E) Respond to every user comment. D

Question 4

According to a survey from the European commission,what percentage of European consumers will not buy from a website developed in a language other than their own?

Accepted Answer

A) 5 percent 
B) 18 percent 
C) 22 percent 
D) 37 percent 
E) 42 percent 
A) 5 percent 
B) 18 percent 
C) 22 percent 
D) 37 percent 
E) 42 percent

Question 5

When online purchases are backed by guarantees and other security measures,which cultural group is most likely to be willing to make the online purchase?

Accepted Answer

A) Power cultures 
B) Communist cultures 
C) Individualistic cultures 
D) Middle Eastern cultures 
E) Collectivist cultures 
A) Power cultures 
B) Communist cultures 
C) Individualistic cultures 
D) Middle Eastern cultures 
E) Collectivist cultures

Question 6

To help a potential follower find a Twitter feed,keywords and phrases should be incorporated into tweets.

Accepted Answer

A) True 
 B)False

Question 7

To improve content marketing,what do experts suggest?

Accepted Answer

A) Limit social media goals. 
B) Be selective about which medium is used. 
C) Become a "meformer." 
D) Post information the company finds valuable. 
E) Integrate information feeds. 
A) Limit social media goals. 
B) Be selective about which medium is used. 
C) Become a "meformer." 
D) Post information the company finds valuable. 
E) Integrate information feeds.

Question 8

When are tweets and Facebook posts most effective?

Accepted Answer

A) When they are casual and conversational 
B) When they are valuable 
C) When they are original 
D) When they are passionate 
E) When they are interactive 
A) When they are casual and conversational 
B) When they are valuable 
C) When they are original 
D) When they are passionate 
E) When they are interactive

Question 9

Developing and implementing a social media strategy requires the investment of significant time,and often,money.

Accepted Answer

A) True 
 B)False

Question 10

Which cultural group relies strongly on recommendations from opinion leaders within their social network?

Accepted Answer

A) Europeans 
B) South Americans 
C) Africans 
D) Americans 
E) Asians 
A) Europeans 
B) South Americans 
C) Africans 
D) Americans 
E) Asians

Question 11

Which of the following will increase the effectiveness of social media use for an organization?

Accepted Answer

A) Knowing which customers use social media 
B) Adding interactive material 
C) Engaging rules for social media use 
D) Developing a social media strategy 
E) Knowing what platforms are used by your target audience 
A) Knowing which customers use social media 
B) Adding interactive material 
C) Engaging rules for social media use 
D) Developing a social media strategy 
E) Knowing what platforms are used by your target audience

Question 12

Todays employers understand the value of social media,and accept that personal and professional use can be combined.

Accepted Answer

A) True 
 B)False

Question 13

What country has the most active social media environment in the world?

Accepted Answer

A) India 
B) The United States 
C) Brazil 
D) China 
E) Russia 
A) India 
B) The United States 
C) Brazil 
D) China 
E) Russia

Question 14

How can an organization create a personal response in their social media posts?

Accepted Answer

A) React immediately to the post 
B) Quote corporate policy when announcing decisions 
C) Have the user contact you via phone or email 
D) Use a friendly tone and show empathy 
E) Respond with interesting information on the topic 
A) React immediately to the post 
B) Quote corporate policy when announcing decisions 
C) Have the user contact you via phone or email 
D) Use a friendly tone and show empathy 
E) Respond with interesting information on the topic

Question 15

What percentage of companies will ignore a Twitter complaint?

Accepted Answer

A) 30 
B) 40 
C) 50 
D) 60 
E) 70 
A) 30 
B) 40 
C) 50 
D) 60 
E) 70

Question 16

Social media networks give businesses more opportunities to receive customer suggestions and complaints-and respond to them quickly to satisfy customers and maintain goodwill.

Accepted Answer

A) True 
 B)False

Question 17

According to Fogg's Behavior Model,what is the first step in influencing behavior?

Accepted Answer

A) Identifying goals 
B) Using triggers or cues 
C) Assessing the audience's ability to respond 
D) Identifying a target audience 
E) Motivating your audience 
A) Identifying goals 
B) Using triggers or cues 
C) Assessing the audience's ability to respond 
D) Identifying a target audience 
E) Motivating your audience

Question 18

Which of the following can be used to create infographics that can add meaning to a blog?

Accepted Answer

A) Piktochart 
B) PowToon 
C) Mention 
D) Wideo 
E) LinkedIn 
A) Piktochart 
B) PowToon 
C) Mention 
D) Wideo 
E) LinkedIn

Question 19

How can an employee add value when using social media?

Accepted Answer

A) By endorsing colleagues on social networking sites 
B) By sharing interesting,helpful information and ideas 
C) By protecting confidential information 
D) By making discriminatory remarks or arguments under an "anonymous" name 
E) By keeping topics to your area of expertise 
A) By endorsing colleagues on social networking sites 
B) By sharing interesting,helpful information and ideas 
C) By protecting confidential information 
D) By making discriminatory remarks or arguments under an "anonymous" name 
E) By keeping topics to your area of expertise

Question 20

Social media content refers to any text,image,audio,or video published through a social media outlet.

Accepted Answer

A) True 
 B)False

How can an organization make a social media site more engaging for the audience?

How can social media be used to generate awareness of products and services?

How can an organization be sure they are consistent in how often blogs get published?

According to a survey from the European commission,what percentage of European consumers will not buy from a website developed in a language other than their own?

When online purchases are backed by guarantees and other security measures,which cultural group is most likely to be willing to make the online purchase?

To help a potential follower find a Twitter feed,keywords and phrases should be incorporated into tweets.

To improve content marketing,what do experts suggest?

When are tweets and Facebook posts most effective?

Developing and implementing a social media strategy requires the investment of significant time,and often,money.

Which cultural group relies strongly on recommendations from opinion leaders within their social network?

Which of the following will increase the effectiveness of social media use for an organization?

Todays employers understand the value of social media,and accept that personal and professional use can be combined.

What country has the most active social media environment in the world?

How can an organization create a personal response in their social media posts?

What percentage of companies will ignore a Twitter complaint?

Social media networks give businesses more opportunities to receive customer suggestions and complaints-and respond to them quickly to satisfy customers and maintain goodwill.

According to Fogg's Behavior Model,what is the first step in influencing behavior?

Which of the following can be used to create infographics that can add meaning to a blog?

How can an employee add value when using social media?

Social media content refers to any text,image,audio,or video published through a social media outlet.

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters

Exam 7: Using Social Media in Business

How can an organization make a social media site more engaging for the audience?

How can social media be used to generate awareness of products and services?

How can an organization be sure they are consistent in how often blogs get published?

According to a survey from the European commission,what percentage of European consumers will not buy from a website developed in a language other than their own?

When online purchases are backed by guarantees and other security measures,which cultural group is most likely to be willing to make the online purchase?

To help a potential follower find a Twitter feed,keywords and phrases should be incorporated into tweets.

To improve content marketing,what do experts suggest?

When are tweets and Facebook posts most effective?

Developing and implementing a social media strategy requires the investment of significant time,and often,money.

Which cultural group relies strongly on recommendations from opinion leaders within their social network?

Which of the following will increase the effectiveness of social media use for an organization?

Todays employers understand the value of social media,and accept that personal and professional use can be combined.

What country has the most active social media environment in the world?

How can an organization create a personal response in their social media posts?

What percentage of companies will ignore a Twitter complaint?

Social media networks give businesses more opportunities to receive customer suggestions and complaints-and respond to them quickly to satisfy customers and maintain goodwill.

According to Fogg's Behavior Model,what is the first step in influencing behavior?

Which of the following can be used to create infographics that can add meaning to a blog?

How can an employee add value when using social media?

Social media content refers to any text,image,audio,or video published through a social media outlet.

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters