Exam 5: Communicating Persuasive Messages

What is the foundation for most persuasive business messages?

When adapting an appeal to someone from a different culture,you may need to emphasize different persuasive content.

Which of the following terms best represents a response intended to prove an objection is wrong?

It is not a good idea to mention your education,experience,and expertise when introducing yourself to your audience,as this will come across as boastful and diminish your credibility.

Which of the following is a professional way to establish credibility?

When sending a persuasive message that needs an immediate response,which is the best medium for transmission?

________ involves reducing the audience's resistance to the sales message,which is especially important when you create unsolicited sales communication.

Which of the following logical fallacies involves offering evidence such as,"everybody knows"?

When making a request for a favor,what should be included in the informational needs section of the persuasive message?

What step of the AIDA process should motivate your customer to act or purchase goods?

The false dilemma can be achieved by ________.

A(n)________ is a lapse of logical reasoning that can lead to a flawed argument.

Sharing a thought-provoking story is one way to generate interest.

Persuasion is the process of influencing your audience to agree with your point of view,recommendation,or request.

Because persuasion is a process,it often requires multiple communications,with each message contributing to your persuasive goal.

To ensure you have implemented an effective persuasive strategy,what should be done before delivering the message?

If you have thoroughly analyzed all the elements and carefully composed the message,evaluation ________.

The first step in influencing behavior is to analyze what will motivate your audience.

Because the Netherlands is a highly individualistic culture,important business decisions are made solely by those holding the most senior leadership positions.

The idea that people like to make decisions similar to ones they had made in the past supports the principle of ________.