Chat with AIExam 2: Perception
One implication of the sense of smell is that:
(34) 
VerifiedC
What is sensation? Give an example.
(34) VerifiedSensation is the immediate response of our sensory receptors (those in our eyes,ears,nose,mouth,and skin)to such basic stimuli as light,colour,and sound.
One "neuromarketing" study,using brain-scanning (fMRI)technology,found that when no brand name was presented prior to tasting cola beverages (i.e.,consumers relied only on sensation),the reward centres of the brain lit up and Coke and Pepsi were equally preferred.But,when explicitly told the brand name before drinking,more consumers preferred Coca-Cola,and an entirely different part of the brain lit up-the medial prefrontal cortex.This is the area of the brain responsible for thinking and judging.Learned meanings about the brand influenced consumers' ultimate perceptions of Coca-Cola.
Thus,based on sensation alone,consumers might equally prefer Pepsi and Coke.However,our ultimate preferences are also shaped by our perceptions-the way in which we organize,interpret,and form associations about the brand.
Upon entering the lobby,guests at Omni Hotels are greeted with the scent of lemongrass and green tea and view elaborate floral displays.In their rooms they will find eucalyptus bath salts and Sensation Bars-mini-bars stocked with items such as mojito-flavoured jelly beans and miniature Zen gardens.This is an example of:
(31) VerifiedD
What is subliminal perception? Give a famous example of when this was supposedly demonstrated.
(31) Enrique has just purchased a new Sony plasma TV,the best and latest technology available for viewing.A few days later he reads a report saying that a better technology for television is due on the market in six months at half the price. He thinks this is hogwash,and stops reading the report halfway through.This is an example of:
(40) A Telus ad depicts a bright image of a parrot on a stark white background.This is an example of which principle?
(28) Some colour combinations come to be associated so strongly with the corporation they become known as the company's trade dress.
(36) What is a differential threshold? Give an example of why this is relevant to marketers.
(38) Cross-cultural research indicates a consistent preference for blue as consumers' favourite colour.
(26) Anne is reading a newspaper during her five o'clock class.Although she would not normally notice an ad about a fast-food restaurant,she pays attention to this one because she is hungry.This tendency for consumers to be more aware of stimuli that relate to their current or immediate needs is known as perceptual vigilance.
(32) When L'Oreal promotes the fact that they offer a high quality product for a lower price,they are positioning on:
(26) The ability of a sensory system to detect changes or differences between two stimuli refers to the:
(27) In consumer behaviour,the concept behind a product's market position implies that:
(30) Erica drives by a compelling billboard while driving on the 401 highway in Ontario.As she goes by,she finds that the print is too small to read.This demonstrates the principle of:
(31) ____________ involves using communications that are unexpected and unconventional in ways that target consumers in unexpected places.
(35) Antonio owns a small menswear store located in downtown Winnipeg.He decides to have a "$10 Off Sale" on every item in his store.When he totals his sales results for the week,he finds that there was the greatest response to items under $50,and the least response to items over $50.This is a demonstration of:
(38) 
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