Question 1

According to the principle of least interest,a person will gain power in a group as she decreases her commitment to the group.

Accepted Answer

A) True 
 B)False  True

Question 2

What are sociometric methods used for and why are they expensive?

Accepted Answer

Sociometric methods trace communication patterns among group members,allowing researchers to systematically map out interactions that take place among group members.People who tend to be sources of product-related information can be identified by asking group members whom they go to for product information.Although this method is the most precise,it is very hard and expensive to implement since it involves very close study of interaction patterns in small groups.For this reason,sociometric techniques are best applied in closed,self-contained social settings,such as hospitals,prisons,and army bases,where members are largely isolated from other social networks.

Question 3

When a person is asked for a small favour and then is informed,after agreeing to it,that it will be very costly,they have been subjected to:

Accepted Answer

A)  the foot-in-the-door technique. 
B)  the high-involvement technique. 
C)  the low-involvement technique. 
D)  the low-ball technique. 
A)  the foot-in-the-door technique. 
B)  the high-involvement technique. 
C)  the low-involvement technique. 
D)  the low-ball technique. D

Question 4

Propinquity is a factor that is related to the power of a reference group.How will it influence the relative power between a membership group and an avoidance group?

Accepted Answer

A)  Propinquity should make membership groups much stronger than dissociative groups. 
B)  Propinquity should make membership groups and dissociative groups equal in potential power. 
C)  Propinquity should make membership groups weaker than dissociative groups, because the motivation to distance oneself is increased with closeness. 
D)  Propinquity should make dissociative groups more powerful than membership groups because propinquity has no effect on membership groups. 
A)  Propinquity should make membership groups much stronger than dissociative groups. 
B)  Propinquity should make membership groups and dissociative groups equal in potential power. 
C)  Propinquity should make membership groups weaker than dissociative groups, because the motivation to distance oneself is increased with closeness. 
D)  Propinquity should make dissociative groups more powerful than membership groups because propinquity has no effect on membership groups.

Question 5

In its advertising,MasterCard (MC)shifted the emphasis from glamorous affluent professionals to "ordinary" people with everyday uses for the card,

Accepted Answer

A)  MC not wanting to be associated with the extravagant consumption patterns of the 1980s. 
B)  people with less money resented their showing affluence. 
C)  people are swayed by knowing how people who are similar to them conduct their lives. 
D)  MC could not compete effectively against American Express with the affluent image. 
E) g., a young man buying furniture for his first apartment. This strategy reflected: 
A)  MC not wanting to be associated with the extravagant consumption patterns of the 1980s. 
B)  people with less money resented their showing affluence. 
C)  people are swayed by knowing how people who are similar to them conduct their lives. 
D)  MC could not compete effectively against American Express with the affluent image. 
E) g., a young man buying furniture for his first apartment. This strategy reflected:

Question 6

What are the basic characteristics of online communities?

Accepted Answer

Conversations: Communities thrive on com

Question 7

Advice given by a Saturn Owner's Club member to another about Saturn's new SUV would be an example of _________ influence.

Accepted Answer

A)  normative 
B)  comparative 
C)  associative 
D)  peripheral 
A)  normative 
B)  comparative 
C)  associative 
D)  peripheral

Question 8

When Dale experienced a stomach upset after eating at a newly opened restaurant,she told all her friends.This is an example of negative WOM.

Accepted Answer

A) True 
 B)False

Question 9

Reference groups influence consumers in three ways.Name them and describe the nature of the influence upon the consumer.

Accepted Answer

Informational influence-The consumer see

Question 10

The strategy of getting customers to sell a product on behalf of the company that creates it is called:

Accepted Answer

A)  permission marketing 
B)  viral marketing. 
C)  stealth marketing 
D)  relationship marketing 
A)  permission marketing 
B)  viral marketing. 
C)  stealth marketing 
D)  relationship marketing

Question 11

We compare ourselves to others to help stabilize our self-evaluations and to feel comfortable with how well our choices "fit in" with the choices and preferences that others have.This theory is termed:

Accepted Answer

A)  social comparison. 
B)  input-output. 
C)  external orientation. 
D)  comparative behaviour. 
A)  social comparison. 
B)  input-output. 
C)  external orientation. 
D)  comparative behaviour.

Question 12

The "Rachael Ray Sucks" online community is best described as an example of:

Accepted Answer

A)  a hate community. 
B)  a negative reference group. 
C)  a virtual marketplace 
D)  an antibrand community 
A)  a hate community. 
B)  a negative reference group. 
C)  a virtual marketplace 
D)  an antibrand community

Question 13

Opinion leaders who are also among the first purchasers of new products they recommend are called:

Accepted Answer

A)  ground-breakers. 
B)  innovative communicators. 
C)  thought-provokers. 
D)  response leaders. 
A)  ground-breakers. 
B)  innovative communicators. 
C)  thought-provokers. 
D)  response leaders.

Question 14

Amanda thought she had been cheated by a local car dealership.She was so upset that she created a website to share her story with the world.What is the most likely result of Amanda's action?

Accepted Answer

A)  Most readers will think that Amanda is a little nutty and ignore her website. 
B)  The website will actually increase sales at the dealership by giving them free advertisements. 
C)  Amanda will be perceived as a troublemaker by her friends and family and become alienated. 
D)  Amada's website will decrease the credibility of the dealership's ads and will influence potential buyers to stay away from the dealership. 
A)  Most readers will think that Amanda is a little nutty and ignore her website. 
B)  The website will actually increase sales at the dealership by giving them free advertisements. 
C)  Amanda will be perceived as a troublemaker by her friends and family and become alienated. 
D)  Amada's website will decrease the credibility of the dealership's ads and will influence potential buyers to stay away from the dealership.

Question 15

The tendency for groups to take larger risks in decision making than the same individuals would take when acting alone is known as:

Accepted Answer

A)  an intuitive leap. 
B)  the daredevil theory. 
C)  the risky shift. 
D)  Jekyll-Hyde decision making. 
A)  an intuitive leap. 
B)  the daredevil theory. 
C)  the risky shift. 
D)  Jekyll-Hyde decision making.

Question 16

Fear that a group will punish behaviour that differs from that of the group is not a factor that increases conformity.

Accepted Answer

A) True 
 B)False

Question 17

In group decision-making contexts,the person who conducts information searches and controls the flow of information is known as the:

Accepted Answer

A)  initiator. 
B)  informer. 
C)  opinion leader.. 
D)  gatekeeper. 
A)  initiator. 
B)  informer. 
C)  opinion leader.. 
D)  gatekeeper.

Question 18

What significance does the level of participation have to an online community and what effect do lurkers have?

Accepted Answer

For an online community to thrive,a sign

Question 19

All of the following factors affect conformity,EXCEPT:

Accepted Answer

A)  group unanimity, size, and expertise. 
B)  level of commitment. 
C)  fear of deviance. 
D)  maleness and femaleness. 
A)  group unanimity, size, and expertise. 
B)  level of commitment. 
C)  fear of deviance. 
D)  maleness and femaleness.

Question 20

John passes a mural on a house every day on the way to work.A friend asks if he likes it and he says that he does.What effect might mere exposure have on his preference?

Accepted Answer

We come to like people or things simply

According to the principle of least interest,a person will gain power in a group as she decreases her commitment to the group.

What are sociometric methods used for and why are they expensive?

When a person is asked for a small favour and then is informed,after agreeing to it,that it will be very costly,they have been subjected to:

Propinquity is a factor that is related to the power of a reference group.How will it influence the relative power between a membership group and an avoidance group?

In its advertising,MasterCard (MC)shifted the emphasis from glamorous affluent professionals to "ordinary" people with everyday uses for the card,

What are the basic characteristics of online communities?

Advice given by a Saturn Owner's Club member to another about Saturn's new SUV would be an example of _________ influence.

When Dale experienced a stomach upset after eating at a newly opened restaurant,she told all her friends.This is an example of negative WOM.

Reference groups influence consumers in three ways.Name them and describe the nature of the influence upon the consumer.

The strategy of getting customers to sell a product on behalf of the company that creates it is called:

We compare ourselves to others to help stabilize our self-evaluations and to feel comfortable with how well our choices "fit in" with the choices and preferences that others have.This theory is termed:

The "Rachael Ray Sucks" online community is best described as an example of:

Opinion leaders who are also among the first purchasers of new products they recommend are called:

Amanda thought she had been cheated by a local car dealership.She was so upset that she created a website to share her story with the world.What is the most likely result of Amanda's action?

The tendency for groups to take larger risks in decision making than the same individuals would take when acting alone is known as:

Fear that a group will punish behaviour that differs from that of the group is not a factor that increases conformity.

In group decision-making contexts,the person who conducts information searches and controls the flow of information is known as the:

What significance does the level of participation have to an online community and what effect do lurkers have?

All of the following factors affect conformity,EXCEPT:

John passes a mural on a house every day on the way to work.A friend asks if he likes it and he says that he does.What effect might mere exposure have on his preference?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 11: Group Influence and Social Media

According to the principle of least interest,a person will gain power in a group as she decreases her commitment to the group.

What are sociometric methods used for and why are they expensive?

When a person is asked for a small favour and then is informed,after agreeing to it,that it will be very costly,they have been subjected to:

Propinquity is a factor that is related to the power of a reference group.How will it influence the relative power between a membership group and an avoidance group?

In its advertising,MasterCard (MC)shifted the emphasis from glamorous affluent professionals to "ordinary" people with everyday uses for the card,

What are the basic characteristics of online communities?

Advice given by a Saturn Owner's Club member to another about Saturn's new SUV would be an example of _________ influence.

When Dale experienced a stomach upset after eating at a newly opened restaurant,she told all her friends.This is an example of negative WOM.

Reference groups influence consumers in three ways.Name them and describe the nature of the influence upon the consumer.

The strategy of getting customers to sell a product on behalf of the company that creates it is called:

We compare ourselves to others to help stabilize our self-evaluations and to feel comfortable with how well our choices "fit in" with the choices and preferences that others have.This theory is termed:

The "Rachael Ray Sucks" online community is best described as an example of:

Opinion leaders who are also among the first purchasers of new products they recommend are called:

Amanda thought she had been cheated by a local car dealership.She was so upset that she created a website to share her story with the world.What is the most likely result of Amanda's action?

The tendency for groups to take larger risks in decision making than the same individuals would take when acting alone is known as:

Fear that a group will punish behaviour that differs from that of the group is not a factor that increases conformity.

In group decision-making contexts,the person who conducts information searches and controls the flow of information is known as the:

What significance does the level of participation have to an online community and what effect do lurkers have?

All of the following factors affect conformity,EXCEPT:

John passes a mural on a house every day on the way to work.A friend asks if he likes it and he says that he does.What effect might mere exposure have on his preference?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters