Exam 10: Buying and Disposing

Wendy likes to purchase from the locally owned bagel shop even though she would get a better deal at the chain down the road.Her shopping style can be termed:

A garage sale is an example ________.

If a St.John's shopper had fewer choices for new car selection,this could lead to reduced time poverty.

Both salespeople and customers vary individually in their approaches to sales interactions,for example,in assertiveness,intimidation,knowledge of traits and preferences of people,etc.This variability is known as:

According to the expectancy disconfirmation model,a product that is promoted as being better than it really is will create problems with customers even if its innate quality is already high.This is true,however,only if the expectation falls outside of the zone of ________.

Sometimes it is hard to tell how much a hotel or motel room will cost by simply looking at it,and most rooms have the standard amenities.As one traveller observed,"They all look alike in the dark." Surroundings and amenities being equal,many travellers will still select a hotel or motel with a higher price.If the traveler is not buying physical surroundings,what situational effects are most likely in play?

Re-arranging your grocery store,you decide to shake things up and move the fresh produce toward the tills area.What impact might this have,if any,on shopping in the cookie aisle?

In terms of customer complaints,marketers should:

A consumer who opts for temporary ownership or experiences of products,rather than permanently acquiring goods,is called a ___________.

When a consumer expresses dissatisfaction about a product to friends,and/or boycotts the store,this is termed:

Putting more and more people into the same marketing space will increase arousal in customers.This can be seen as either positive or negative,depending upon each customer's interpretation of this arousal.

The importance of the salesperson in influencing buying behaviour can be understood in terms of exchange theory,which stresses that there must be an effective store policy for the exchange of products or refund of money if the consumer is unhappy with a purchase.

The presence of a large number of people can affect a consumer's attitude about a purchase,depending upon his or her interpretation of the group.If the consumer has a negative view of the reason for their close presence,then the psychological state of ________ exists.

What do consumers most frequently look for in products?

We can divide time into the following categories; flow time,occasion time,deadline time,leisure time,time to kill.During which of the above times are we the most,and least,receptive to marketing messages?

According to the expectancy disconfirmation model,what would our reaction be if we encountered slow service at a fast-food restaurant?

Explain why the concept of co-consumers is important in marketing contexts.Why might co-consumers be particularly relevant in situations where the customer has difficulty differentiating quality?

Daniel is going through the checkouts at his local Maritime area Sobeys grocery store when he notices a new flavour of Trident gum.This is an example of a(n):

Jennifer is interested in a dress in an upscale boutique.However,before she can reach it to look at it,she sees an older lady pick it up.The other customer moves on,leaving it there,but for some reason Jennifer no longer feels she likes the dress as much.This is most likely due to:

Eventually Minnie buys a Hoover upright vacuum cleaner.On their way to the car,Adelaide is already reviewing what Minnie is going to say.Her mother always bought Hoovers,they must be good.Everybody says they are the most dependable brand.There were lots of signs about them in the store.But,Adelaide thinks,if this particular vacuum cleaner doesn't live up to her expectations,Minnie will be unfit to live with! Adelaide is expressing the principle behind: