Question 1

Why in Japan is ethnicity almost synonymous with the dominant culture? How is this different than in Canada?

Accepted Answer

In Japan,ethnicity is almost synonymous with the dominant culture because most citizens claim the same homogeneous cultural ties (although Japan has sizable minority populations,most notably people of Korean ancestry).In a heterogeneous society such as Canada,many different cultures are represented,and some consumers may expend much effort to keep their ethnic identifications from being submerged into the mainstream dominant culture.

Question 2

For marketers,the appeal of nostalgia is important because of all of the following,EXCEPT:

Accepted Answer

A)  adults over 30 are particularly susceptible to feelings of nostalgia. 
B)  sales for products associated with childhood or adolescence can be dramatically affected by linking the brand to vivid memories and experiences. 
C)  products can evoke shared memories among an age cohort. 
D)  young people do not react well to nostalgia. 
A)  adults over 30 are particularly susceptible to feelings of nostalgia. 
B)  sales for products associated with childhood or adolescence can be dramatically affected by linking the brand to vivid memories and experiences. 
C)  products can evoke shared memories among an age cohort. 
D)  young people do not react well to nostalgia. D

Question 3

The four regions of Canada are usually identified as all of the following except:

Accepted Answer

A)  Atlantic Canada 
B)  Quebec 
C)  Ontario 
D)  The Praries 
A)  Atlantic Canada 
B)  Quebec 
C)  Ontario 
D)  The Praries D

Question 4

Since most Japanese citizens claim homogeneous cultural ties,ethnicity is almost synonymous with the dominant culture in Japan.

Accepted Answer

A) True 
 B)False

Question 5

Marketers view teens as "consumers in training" because:

Accepted Answer

A)  they have discretionary income. 
B)  they have disposable income. 
C)  they learn how to spend. 
D)  brand loyalty is developed then. 
A)  they have discretionary income. 
B)  they have disposable income. 
C)  they learn how to spend. 
D)  brand loyalty is developed then.

Question 6

Which of the following is not one of the rules for successfully engaging young consumers?

Accepted Answer

A)  don't talk down. 
B)  entertain them 
C)  be very logical 
D)  don't try to be what you're not 
A)  don't talk down. 
B)  entertain them 
C)  be very logical 
D)  don't try to be what you're not

Question 7

Xu Juan just moved to Canada from China.It is quite likely that she will:

Accepted Answer

A)  experience too much anxiety and move back. 
B)  go broke from spending too much money. 
C)  acculturate almost immediately after arriving. 
D)  reside close to other Chinese people. 
A)  experience too much anxiety and move back. 
B)  go broke from spending too much money. 
C)  acculturate almost immediately after arriving. 
D)  reside close to other Chinese people.

Question 8

"They don't make them like they used to," "Products are getting shoddier and shoddier," and "We are experiencing a decline in the quality of life" are all examples of statements that could be used in questions on a(n)________.

Accepted Answer

A)  age scale 
B)  cultural scale 
C)  lifestyle scale 
D)  nostalgia scale 
A)  age scale 
B)  cultural scale 
C)  lifestyle scale 
D)  nostalgia scale

Question 9

Describe the Chinese-Canadian ethnic subcultural group,demographically and by lifestyle,noting what consumer characteristics they have.

Accepted Answer

At 1.2 million, Chinese Canadians are on

Question 10

What is a subculture? Given an example.

Accepted Answer

A subculture is a group whose members sh

Question 11

In what ways is autonomy relevant to the mature consumer?

Accepted Answer

Mature consumers want to lead active liv

Question 12

What products or services may especially benefit from the surging grey market?

Accepted Answer

Some of the important industries that st

Question 13

When targeting Chinese Canadians,marketers should consider all of the following except:

Accepted Answer

A)  Chinese Canadians have above average incomes. 
B)  Chinese Canadians are a relatively homogenous group. 
C)  Chinese Canadians are influenced by the amount of time they have been in Canada. 
D)  Chinese Canadians comprise multiple distinct groups. 
A)  Chinese Canadians have above average incomes. 
B)  Chinese Canadians are a relatively homogenous group. 
C)  Chinese Canadians are influenced by the amount of time they have been in Canada. 
D)  Chinese Canadians comprise multiple distinct groups.

Question 14

It is expected that by 2017,________ of Canada's population will that of a visible minority.

Accepted Answer

A)  5-8% 
B)  8-12% 
C)  12-15% 
D)  19-23% 
E)  25-30% 
A)  5-8% 
B)  8-12% 
C)  12-15% 
D)  19-23% 
E)  25-30%

Question 15

Should marketers take into account ethnicity in their strategies? Why?

Accepted Answer

Yes.
Although some people may feel uncom

Question 16

The important thing for marketers to remember about stereotypes of mature consumers is that:

Accepted Answer

A)  the view of older people as alone, infirm, and frightened is essentially accurate. 
B)  most mature consumers can only afford to buy the least expensive items. 
C)  most mature consumers are active, interested in what life has to offer, enthusiastic customers with the means and willingness to buy many goods and services. 
D)  mature consumers are best lumped together as a single homogeneous market segment. 
A)  the view of older people as alone, infirm, and frightened is essentially accurate. 
B)  most mature consumers can only afford to buy the least expensive items. 
C)  most mature consumers are active, interested in what life has to offer, enthusiastic customers with the means and willingness to buy many goods and services. 
D)  mature consumers are best lumped together as a single homogeneous market segment.

Question 17

Why might Ted,an older Generation X member,likely be worse off at present if he loses his job than his son,Gary?

Accepted Answer

A)  because his computer skills are relatively poor 
B)  because his networking base is narrower 
C)  because he has a much larger mortgage to pay for 
D)  because he has a large growing family to support 
A)  because his computer skills are relatively poor 
B)  because his networking base is narrower 
C)  because he has a much larger mortgage to pay for 
D)  because he has a large growing family to support

Question 18

Regional segmentation refers to segmenting the market according to their lifestyle patterns around leisure and travel.

Accepted Answer

A) True 
 B)False

Question 19

Of Canada's Aboriginal population,50% are:

Accepted Answer

A)  over 65. 
B)  between 50-65. 
C)  under 35. 
D)  under 25. 
A)  over 65. 
B)  between 50-65. 
C)  under 35. 
D)  under 25.

Question 20

Canadians of Aboriginal origin number just over:

Accepted Answer

A)  300 000 
B)  600 000 
C)  750 000 
D)  1 million 
A)  300 000 
B)  600 000 
C)  750 000 
D)  1 million

Why in Japan is ethnicity almost synonymous with the dominant culture? How is this different than in Canada?

For marketers,the appeal of nostalgia is important because of all of the following,EXCEPT:

The four regions of Canada are usually identified as all of the following except:

Since most Japanese citizens claim homogeneous cultural ties,ethnicity is almost synonymous with the dominant culture in Japan.

Marketers view teens as "consumers in training" because:

Which of the following is not one of the rules for successfully engaging young consumers?

Xu Juan just moved to Canada from China.It is quite likely that she will:

"They don't make them like they used to," "Products are getting shoddier and shoddier," and "We are experiencing a decline in the quality of life" are all examples of statements that could be used in questions on a(n)________.

Describe the Chinese-Canadian ethnic subcultural group,demographically and by lifestyle,noting what consumer characteristics they have.

What is a subculture? Given an example.

In what ways is autonomy relevant to the mature consumer?

What products or services may especially benefit from the surging grey market?

When targeting Chinese Canadians,marketers should consider all of the following except:

It is expected that by 2017,________ of Canada's population will that of a visible minority.

Should marketers take into account ethnicity in their strategies? Why?

The important thing for marketers to remember about stereotypes of mature consumers is that:

Why might Ted,an older Generation X member,likely be worse off at present if he loses his job than his son,Gary?

Regional segmentation refers to segmenting the market according to their lifestyle patterns around leisure and travel.

Of Canada's Aboriginal population,50% are:

Canadians of Aboriginal origin number just over:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 13: Subcultures

Why in Japan is ethnicity almost synonymous with the dominant culture? How is this different than in Canada?

For marketers,the appeal of nostalgia is important because of all of the following,EXCEPT:

The four regions of Canada are usually identified as all of the following except:

Since most Japanese citizens claim homogeneous cultural ties,ethnicity is almost synonymous with the dominant culture in Japan.

Marketers view teens as "consumers in training" because:

Which of the following is not one of the rules for successfully engaging young consumers?

Xu Juan just moved to Canada from China.It is quite likely that she will:

"They don't make them like they used to," "Products are getting shoddier and shoddier," and "We are experiencing a decline in the quality of life" are all examples of statements that could be used in questions on a(n)________.

Describe the Chinese-Canadian ethnic subcultural group,demographically and by lifestyle,noting what consumer characteristics they have.

What is a subculture? Given an example.

In what ways is autonomy relevant to the mature consumer?

What products or services may especially benefit from the surging grey market?

When targeting Chinese Canadians,marketers should consider all of the following except:

It is expected that by 2017,________ of Canada's population will that of a visible minority.

Should marketers take into account ethnicity in their strategies? Why?

The important thing for marketers to remember about stereotypes of mature consumers is that:

Why might Ted,an older Generation X member,likely be worse off at present if he loses his job than his son,Gary?

Regional segmentation refers to segmenting the market according to their lifestyle patterns around leisure and travel.

Of Canada's Aboriginal population,50% are:

Canadians of Aboriginal origin number just over:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters