Question 1

When marketers merge online games with interactive advertisements in ways that let companies target specific types of consumers,this is called:

Accepted Answer

A)  advertising pop-ups. 
B)  internet synergy. 
C)  advergaming. 
D)  net access. 
A)  advertising pop-ups. 
B)  internet synergy. 
C)  advergaming. 
D)  net access. C

Question 2

Some artists have had an influence not only on music but on the fashion that accompanies the subculture that listens to their form of music.Which of the following cultural production system subsystems would these artists belong to?

Accepted Answer

A)  a managerial subsystem 
B)  an advertising subsystem 
C)  a creative subsystem 
D)  a communications subsystem 
A)  a managerial subsystem 
B)  an advertising subsystem 
C)  a creative subsystem 
D)  a communications subsystem C

Question 3

Fashions tend to "sweep" the country.The process by which certain symbolic alternatives are chosen over others and gain general consensus has been termed:

Accepted Answer

A)  symbolic interactionism. 
B)  collective identification. 
C)  symbolic interdependence theory. 
D)  collective selection. 
A)  symbolic interactionism. 
B)  collective identification. 
C)  symbolic interdependence theory. 
D)  collective selection. D

Question 4

What is the difference between product placement and branded entertainment?

Accepted Answer

Product placement is the insertion of re

Question 5

Briefly outline trickle-down theory.

Accepted Answer

The trickle-down theory,first proposed i

Question 6

What are the three major components of a culture production system (CPS)?

Accepted Answer

A culture production system has three ma

Question 7

A new product called Bugchaser has just come on the market.It is a wristband containing insect repellent.Mothers have found it especially useful with young children because it is odourless,nontoxic,and nonstaining.This example illustrates which of the following prerequisites for new product success?

Accepted Answer

A)  compatibility 
B)  complexity 
C)  relative advantage 
D)  trialability 
A)  compatibility 
B)  complexity 
C)  relative advantage 
D)  trialability

Question 8

Designers will give actors complete wardrobes to wear to high-visibility events like Globe and Academy Awards shows.They do this because ________.

Accepted Answer

A)  influential people in the media play a large role in what will become stylish 
B)  styles are largely determined by fundamental societal trends 
C)  the actors will say kind things about them in interviews with the press 
D)  styles must be seen on television before they will be accepted by average consumers 
A)  influential people in the media play a large role in what will become stylish 
B)  styles are largely determined by fundamental societal trends 
C)  the actors will say kind things about them in interviews with the press 
D)  styles must be seen on television before they will be accepted by average consumers

Question 9

Cultural selection is the process where some alternatives are selected over others by cultural gatekeepers.

Accepted Answer

A) True 
 B)False

Question 10

In the late 1980s,CDs began replacing both vinyl records and audio cassettes as the medium of choice for recorded music.This would be viewed as a:

Accepted Answer

A)  market modification. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  continuous innovation. 
A)  market modification. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  continuous innovation.

Question 11

Why are marketers currently interested in product placement strategy?

Accepted Answer

Product placement is the insertion of re

Question 12

Megan thought it strange that although her bathing suit covered much less skin than did her underwear,she felt comfortable wearing her bathing suit in public at the beach,but she would never think of walking around the beach in her underwear.This is an example of the power of how ________ modify(s)expectations and behaviour.

Accepted Answer

A)  the complexity paradox of fashion 
B)  trickle-up effects 
C)  cultural categories 
D)  generational fads 
A)  the complexity paradox of fashion 
B)  trickle-up effects 
C)  cultural categories 
D)  generational fads

Question 13

Some men find that women's golf clubs have a better feel and give greater accuracy than their own,but they won't adopt them.This is most likely due to:

Accepted Answer

A)  persuasiveness. 
B)  complexity. 
C)  compatibility. 
D)  confusion. 
A)  persuasiveness. 
B)  complexity. 
C)  compatibility. 
D)  confusion.

Question 14

What is a discontinuous innovation?

Accepted Answer

A discontinuous innovation creates major

Question 15

Innovations may take the form of any of the following,EXCEPT ________.

Accepted Answer

A)  an improvement in personal selling techniques used to sell a product 
B)  a clothing style 
C)  a new manufacturing technique 
D)  a novel way to deliver a service 
A)  an improvement in personal selling techniques used to sell a product 
B)  a clothing style 
C)  a new manufacturing technique 
D)  a novel way to deliver a service

Question 16

Early adopters share many of the same characteristics as innovators,but an important difference is the fact that they tend to shop in small boutiques that feature as-yet-unknown designers.

Accepted Answer

A) True 
 B)False

Question 17

If your firm created a revolutionary digital communications product that promised to "turn world markets on its ear',what should the general content of your advertising message be?

Accepted Answer

Several factors are desirable for a new

Question 18

Use a song as an example to describe the three phases of the fashion acceptance cycle.

Accepted Answer

The diffusion process discussed earlier

Question 19

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.

Accepted Answer

A) True 
 B)False

Question 20

What is the key difference between an art product and a craft product?

Accepted Answer

An art product is viewed primarily as an

When marketers merge online games with interactive advertisements in ways that let companies target specific types of consumers,this is called:

Some artists have had an influence not only on music but on the fashion that accompanies the subculture that listens to their form of music.Which of the following cultural production system subsystems would these artists belong to?

Fashions tend to "sweep" the country.The process by which certain symbolic alternatives are chosen over others and gain general consensus has been termed:

What is the difference between product placement and branded entertainment?

Briefly outline trickle-down theory.

What are the three major components of a culture production system (CPS)?

A new product called Bugchaser has just come on the market.It is a wristband containing insect repellent.Mothers have found it especially useful with young children because it is odourless,nontoxic,and nonstaining.This example illustrates which of the following prerequisites for new product success?

Designers will give actors complete wardrobes to wear to high-visibility events like Globe and Academy Awards shows.They do this because ________.

Cultural selection is the process where some alternatives are selected over others by cultural gatekeepers.

In the late 1980s,CDs began replacing both vinyl records and audio cassettes as the medium of choice for recorded music.This would be viewed as a:

Why are marketers currently interested in product placement strategy?

Some men find that women's golf clubs have a better feel and give greater accuracy than their own,but they won't adopt them.This is most likely due to:

What is a discontinuous innovation?

Innovations may take the form of any of the following,EXCEPT ________.

Early adopters share many of the same characteristics as innovators,but an important difference is the fact that they tend to shop in small boutiques that feature as-yet-unknown designers.

If your firm created a revolutionary digital communications product that promised to "turn world markets on its ear',what should the general content of your advertising message be?

Use a song as an example to describe the three phases of the fashion acceptance cycle.

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.

What is the key difference between an art product and a craft product?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters

Exam 15: The Creation and Diffusion of Culture

When marketers merge online games with interactive advertisements in ways that let companies target specific types of consumers,this is called:

Some artists have had an influence not only on music but on the fashion that accompanies the subculture that listens to their form of music.Which of the following cultural production system subsystems would these artists belong to?

Fashions tend to "sweep" the country.The process by which certain symbolic alternatives are chosen over others and gain general consensus has been termed:

What is the difference between product placement and branded entertainment?

Briefly outline trickle-down theory.

What are the three major components of a culture production system (CPS)?

Designers will give actors complete wardrobes to wear to high-visibility events like Globe and Academy Awards shows.They do this because ________.

Cultural selection is the process where some alternatives are selected over others by cultural gatekeepers.

In the late 1980s,CDs began replacing both vinyl records and audio cassettes as the medium of choice for recorded music.This would be viewed as a:

Why are marketers currently interested in product placement strategy?

Some men find that women's golf clubs have a better feel and give greater accuracy than their own,but they won't adopt them.This is most likely due to:

What is a discontinuous innovation?

Innovations may take the form of any of the following,EXCEPT ________.

Early adopters share many of the same characteristics as innovators,but an important difference is the fact that they tend to shop in small boutiques that feature as-yet-unknown designers.

If your firm created a revolutionary digital communications product that promised to "turn world markets on its ear',what should the general content of your advertising message be?

Use a song as an example to describe the three phases of the fashion acceptance cycle.

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.

What is the key difference between an art product and a craft product?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters