Question 1

Which of these consumer activities is NOT an example of a "rite of passage"?

Accepted Answer

A)  baseball athletes going through training camps 
B)  novitiates becoming nuns 
C)  new fashion models being "seasoned" in Paris 
D)  moving from one office to another 
A)  baseball athletes going through training camps 
B)  novitiates becoming nuns 
C)  new fashion models being "seasoned" in Paris 
D)  moving from one office to another D

Question 2

Souvenir reproductions of the Eiffel Tower or the CN Tower are examples of profane objects.

Accepted Answer

A) True 
 B)False  True

Question 3

In order to examine the degree to which consumers of two or more cultures are different or similar in terms of psychological,social,and cultural factors,a __________ should be conducted.

Accepted Answer

A)  cross-cultural analysis 
B)  time-series research design 
C)  longitudinal study 
D)  market analysis 
A)  cross-cultural analysis 
B)  time-series research design 
C)  longitudinal study 
D)  market analysis A

Question 4

What is uncertainty avoidance?

Accepted Answer

Uncertainty avoidance: A society's toler

Question 5

Juan wears Abercrombie and Fitche and Levi's most days,despite living in Buenos Aires.What is this an example of?

Accepted Answer

Walk the streets of Lisbon or Buenos Air

Question 6

The story goes that George Washington (as a small child)cut down his father's cherry tree with a hatchet.When asked who might have committed this act (even though young Washington was afraid of punishment for the act),George replied,"I cannot tell a lie; I cut down the cherry tree." This story has taken on mythical proportions in the United States and is designed to provide a model for personal conduct.Which of the following functions would the myth best match?

Accepted Answer

A)  metaphysical 
B)  cosmological 
C)  sociological 
D)  psychological 
A)  metaphysical 
B)  cosmological 
C)  sociological 
D)  psychological

Question 7

Using two types of binary oppositions,use beauty products to illustrate how marketers might appeal to each opposition.

Accepted Answer

Two sets of binary oppositions that are

Question 8

What is the notion of worldview and why is it important to global brands?

Accepted Answer

Some large corporations such as Coca-Col

Question 9

Fans may wish to own something that was once owned by Elvis Presley,and if successful,they may value the object as sacred.This is a result of a process known as:

Accepted Answer

A)  guilt by association. 
B)  de-mystification. 
C)  illumination. 
D)  contamination. 
A)  guilt by association. 
B)  de-mystification. 
C)  illumination. 
D)  contamination.

Question 10

Raymond and Erstil and planning on taking their successful European product line,Earth-Glow,into the Japanese market.In terms of language issues,what should they make sure they do and why?

Accepted Answer

The language barrier is one obvious prob

Question 11

Rituals are much more likely to be practiced in primitive societies than in modern ones.

Accepted Answer

A) True 
 B)False

Question 12

You have a product that is likely to be of interest to a youth market.You are thinking of expanding your product to a number of new countries.Should you take an etic or emic approach and why?

Accepted Answer

Proponents of a standardized marketing s

Question 13

A cultural system consists of three functional areas:

Accepted Answer

A)  ecology, archeology, ideology. 
B)  social structure, race, partisanship. 
C)  ideology, environment, social structure. 
D)  ecology, social structure, ideology. 
A)  ecology, archeology, ideology. 
B)  social structure, race, partisanship. 
C)  ideology, environment, social structure. 
D)  ecology, social structure, ideology.

Question 14

A cultural system consists of three functional areas.What are they? Give a brief explanation of each.

Accepted Answer

Culture's functional areas include:
a.Ec

Question 15

Ritual artifacts are:

Accepted Answer

A)  the "props" of rituals; items used in performance of a ritual. 
B)  substitutes for ritual participation. 
C)  used in consumer rituals but not other kinds of rituals. 
D)  a set of instructions that tell how the ritual is to be conducted. 
A)  the "props" of rituals; items used in performance of a ritual. 
B)  substitutes for ritual participation. 
C)  used in consumer rituals but not other kinds of rituals. 
D)  a set of instructions that tell how the ritual is to be conducted.

Question 16

Researchers primarily see the gift-giving ritual as one of ________.

Accepted Answer

A)  symbolic exchange 
B)  psychological exchange 
C)  economic exchange 
D)  guilty exchange 
A)  symbolic exchange 
B)  psychological exchange 
C)  economic exchange 
D)  guilty exchange

Question 17

P&G's "Being a Girl" offers the same content to consumers is 40 countries.This is an example of a(n):

Accepted Answer

A)  transtheoretical perspective. 
B)  etic perspective. 
C)  emic perspective. 
D)  niche strategy. 
A)  transtheoretical perspective. 
B)  etic perspective. 
C)  emic perspective. 
D)  niche strategy.

Question 18

A cultural system can be said to consist of three functioning areas.What does the ideology component refer to?

Accepted Answer

Ideology refers to the mental characteri

Question 19

When Disney made the gates to Disney Hong Kong feng shui compatible,they were using a(n):

Accepted Answer

A)  transtheoretical perspective. 
B)  etic perspective. 
C)  emic perspective. 
D)  niche strategy. 
A)  transtheoretical perspective. 
B)  etic perspective. 
C)  emic perspective. 
D)  niche strategy.

Question 20

Bob is a lover of antiques.Each Saturday he visits the local garage sales where he gets great finds.His house is full of his finds.He can be termed a:

Accepted Answer

A)  stockpiler. 
B)  collector. 
C)  hoarder. 
D)  compiler. 
A)  stockpiler. 
B)  collector. 
C)  hoarder. 
D)  compiler.

Which of these consumer activities is NOT an example of a "rite of passage"?

Souvenir reproductions of the Eiffel Tower or the CN Tower are examples of profane objects.

In order to examine the degree to which consumers of two or more cultures are different or similar in terms of psychological,social,and cultural factors,a __________ should be conducted.

What is uncertainty avoidance?

Juan wears Abercrombie and Fitche and Levi's most days,despite living in Buenos Aires.What is this an example of?

Using two types of binary oppositions,use beauty products to illustrate how marketers might appeal to each opposition.

What is the notion of worldview and why is it important to global brands?

Fans may wish to own something that was once owned by Elvis Presley,and if successful,they may value the object as sacred.This is a result of a process known as:

Raymond and Erstil and planning on taking their successful European product line,Earth-Glow,into the Japanese market.In terms of language issues,what should they make sure they do and why?

Rituals are much more likely to be practiced in primitive societies than in modern ones.

You have a product that is likely to be of interest to a youth market.You are thinking of expanding your product to a number of new countries.Should you take an etic or emic approach and why?

A cultural system consists of three functional areas:

A cultural system consists of three functional areas.What are they? Give a brief explanation of each.

Ritual artifacts are:

Researchers primarily see the gift-giving ritual as one of ________.

P&G's "Being a Girl" offers the same content to consumers is 40 countries.This is an example of a(n):

A cultural system can be said to consist of three functioning areas.What does the ideology component refer to?

When Disney made the gates to Disney Hong Kong feng shui compatible,they were using a(n):

Bob is a lover of antiques.Each Saturday he visits the local garage sales where he gets great finds.His house is full of his finds.He can be termed a:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

The Creation and Diffusion of Culture

Filters

Exam 14: Cultural Influences on Consumer Behaviour

Which of these consumer activities is NOT an example of a "rite of passage"?

Souvenir reproductions of the Eiffel Tower or the CN Tower are examples of profane objects.

In order to examine the degree to which consumers of two or more cultures are different or similar in terms of psychological,social,and cultural factors,a __________ should be conducted.

What is uncertainty avoidance?

Juan wears Abercrombie and Fitche and Levi's most days,despite living in Buenos Aires.What is this an example of?

Using two types of binary oppositions,use beauty products to illustrate how marketers might appeal to each opposition.

What is the notion of worldview and why is it important to global brands?

Fans may wish to own something that was once owned by Elvis Presley,and if successful,they may value the object as sacred.This is a result of a process known as:

Raymond and Erstil and planning on taking their successful European product line,Earth-Glow,into the Japanese market.In terms of language issues,what should they make sure they do and why?

Rituals are much more likely to be practiced in primitive societies than in modern ones.

You have a product that is likely to be of interest to a youth market.You are thinking of expanding your product to a number of new countries.Should you take an etic or emic approach and why?

A cultural system consists of three functional areas:

A cultural system consists of three functional areas.What are they? Give a brief explanation of each.

Ritual artifacts are:

Researchers primarily see the gift-giving ritual as one of ________.

P&G's "Being a Girl" offers the same content to consumers is 40 countries.This is an example of a(n):

A cultural system can be said to consist of three functioning areas.What does the ideology component refer to?

When Disney made the gates to Disney Hong Kong feng shui compatible,they were using a(n):

Bob is a lover of antiques.Each Saturday he visits the local garage sales where he gets great finds.His house is full of his finds.He can be termed a:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

The Creation and Diffusion of Culture

Filters