Exam 8: Observation

Chatter represents a measure of the amount of Internet postings that involve a specific name or term,such as a company or brand name.

Angie is participating in a research study in which she has electrodes connected to her head while she is reading a magazine.Researchers are examining her brain wave activity as she encounters advertisements in the magazine.What type of phenomenon is being observed with this physiological device?

Which website traffic monitoring metric may be used to track the path or sequence of pages that each visitor follows?

Mechanical observation best suits a situation or behavior that is not easily predictable in advance of the research.

All of the following are observable phenomena EXCEPT _____.

In some instances,observation is the only method possible for collecting data.

All of the following are flaws with using click-through rate as a measure of the amount of interest or attention a website is receiving EXCEPT _____.

Arbitron is the research company that estimates national television audiences.

All of the following are errors associated with direct observation EXCEPT _____.

Which of the following measures physiological reactions?

The systematic process of recording the behaviors of people as they occur is called ______.

Observing the comments made by travelers waiting in a check-in line at the American Airlines ticket counter in Chicago is an example of what type of observation?

When a researcher analyzes the content of advertisements appearing in cartoons on a Saturday morning in terms of the types of characters that appear in the ads,this is an example of what type of observation?

Explain how a researcher might use observation to determine the favorableness or unfavorableness consumers might exhibit toward a brand?

Observing the movement of a shopper in a supermarket is an example of what type of observation?

A researcher was observing consumers' facial expressions as they looked over the menu at a restaurant.One consumer forgot her reading glasses,so she was having trouble reading the menu and had to squint her eyes,causing her to look mad.The researcher interpreted this to mean she didn't like what she was seeing on the menu because he didn't know she couldn't see the words.The researcher's misreading the consumer's facial expression as dissatisfaction is an example of _____.

All of the following cannot be observed EXCEPT _____.

Some might see contrived observation as unethical based on the notion of entrapment.

_____ is the systematic process of recording actual behavioral patterns of people,objects,and events as they happen.

A researcher was observing how children play on playground equipment at a public park.The observers were out in the open and parents were told that their children were being observed.This type of observation is called _____ observation.