Question 1

When the presence of an observer is known to the subject,this is called ______ observation.

Accepted Answer

The answer of When the presence of an observer is...

Question 2

Name and describe the way researchers observe online behavior.

Accepted Answer

Computer technology makes gathering deta

Question 3

Using a stopwatch to determine the average waiting time for a customer at a drive-through location at McDonald's is an example of what type of observation?

Accepted Answer

A)  verbal behavior 
B)  temporal pattern 
C)  physical action 
D)  physical objects 
A)  verbal behavior 
B)  temporal pattern 
C)  physical action 
D)  physical objects

Question 4

John is measuring the amount of time it takes for people to make a choice between two options regarding what to select for lunch to infer the strength of their preferences for one alternative over the other.The recorded choice time is referred to as _____.

Accepted Answer

A)  response lag 
B)  response interval 
C)  response latency 
D)  response bias 
A)  response lag 
B)  response interval 
C)  response latency 
D)  response bias

Question 5

Hidden,unobtrusive observation minimizes respondent error.

Accepted Answer

A) True 
 B)False

Question 6

In observation research,a distortion of measurement resulting from the cognitive behavior or actions of the witnessing observer is called selectivity bias.

Accepted Answer

A) True 
 B)False

Question 7

When Walgreen's uses cables across the road as "traffic counters" to determine the density of traffic near a possible retail store location,this is an example of what type of observation?

Accepted Answer

A)  contrived observation 
B)  mechanical observation 
C)  human observation 
D)  content analysis 
A)  contrived observation 
B)  mechanical observation 
C)  human observation 
D)  content analysis

Question 8

Which of the following is a question that can be asked to help address the question of whether or not a subject's privacy is violated?

Accepted Answer

A)  Has the person been adequately notified that their behavior is being observed? 
B)  Is the behavior being observed commonly performed in public where it is expected that others can observe the behavior? 
C)  Is the behavior performed in a setting in which the anonymity of the person being observed is assured? 
D)  all of these choices 
A)  Has the person been adequately notified that their behavior is being observed? 
B)  Is the behavior being observed commonly performed in public where it is expected that others can observe the behavior? 
C)  Is the behavior performed in a setting in which the anonymity of the person being observed is assured? 
D)  all of these choices

Question 9

A researcher who measures the amount of Internet postings that involve a client's company name is measuring _____.

Accepted Answer

A)  page views 
B)  click-through rate 
C)  conversation volume 
D)  buzz factor 
A)  page views 
B)  click-through rate 
C)  conversation volume 
D)  buzz factor

Question 10

Which of the following companies use a television monitoring system for estimating national television audiences?

Accepted Answer

A)  ACNielsen 
B)  Mediamark 
C)  Infoscan 
D)  TVtrack 
A)  ACNielsen 
B)  Mediamark 
C)  Infoscan 
D)  TVtrack

Question 11

Observation that requires the observer to record events subjectively may result in _____ bias.

Accepted Answer

The answer of Observation that requires the observer to record...

Question 12

Which of the following represents the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to a company's website?

Accepted Answer

A)  conversion transaction rate (CTR) 
B)  page views 
C)  cost per click (CP
C)  
D)  click-through rate (CTR) 
A)  conversion transaction rate (CTR) 
B)  page views 
C)  cost per click (CP
C)  
D)  click-through rate (CTR)

Question 13

_____ is a straightforward attempt to observe and record what naturally occurs.

Accepted Answer

A)  Visible observation 
B)  Primary observation 
C)  Reflective observation 
D)  Direct observation 
A)  Visible observation 
B)  Primary observation 
C)  Reflective observation 
D)  Direct observation

Question 14

A study of the recording of a Monday Night Football Game in the National Football League in which the observer counts the number of shots of cheerleaders on the sidelines is an example of camera surveillance.

Accepted Answer

A) True 
 B)False

Question 15

Having observers record the brand names of items found in a kitchen pantry of a consumer panel is an example of what type of observation?

Accepted Answer

A)  physical actions 
B)  verbal behavior 
C)  physical objects 
D)  pictorial records 
A)  physical actions 
B)  verbal behavior 
C)  physical objects 
D)  pictorial records

Question 16

Researchers may observe physical phenomena as well as human behavior.

Accepted Answer

A) True 
 B)False

When the presence of an observer is known to the subject,this is called ______ observation.

Name and describe the way researchers observe online behavior.

Using a stopwatch to determine the average waiting time for a customer at a drive-through location at McDonald's is an example of what type of observation?

John is measuring the amount of time it takes for people to make a choice between two options regarding what to select for lunch to infer the strength of their preferences for one alternative over the other.The recorded choice time is referred to as _____.

Hidden,unobtrusive observation minimizes respondent error.

In observation research,a distortion of measurement resulting from the cognitive behavior or actions of the witnessing observer is called selectivity bias.

When Walgreen's uses cables across the road as "traffic counters" to determine the density of traffic near a possible retail store location,this is an example of what type of observation?

Which of the following is a question that can be asked to help address the question of whether or not a subject's privacy is violated?

A researcher who measures the amount of Internet postings that involve a client's company name is measuring _____.

Which of the following companies use a television monitoring system for estimating national television audiences?

Observation that requires the observer to record events subjectively may result in _____ bias.

Which of the following represents the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to a company's website?

_____ is a straightforward attempt to observe and record what naturally occurs.

A study of the recording of a Monday Night Football Game in the National Football League in which the observer counts the number of shots of cheerleaders on the sidelines is an example of camera surveillance.

Having observers record the brand names of items found in a kitchen pantry of a consumer panel is an example of what type of observation?

Researchers may observe physical phenomena as well as human behavior.

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Reviewing Statistical Theory and Determining Sample Size

Basic Data Analysis

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters

Exam 8: Observation

When the presence of an observer is known to the subject,this is called ______ observation.

Name and describe the way researchers observe online behavior.

Using a stopwatch to determine the average waiting time for a customer at a drive-through location at McDonald's is an example of what type of observation?

John is measuring the amount of time it takes for people to make a choice between two options regarding what to select for lunch to infer the strength of their preferences for one alternative over the other.The recorded choice time is referred to as _____.

Hidden,unobtrusive observation minimizes respondent error.

In observation research,a distortion of measurement resulting from the cognitive behavior or actions of the witnessing observer is called selectivity bias.

When Walgreen's uses cables across the road as "traffic counters" to determine the density of traffic near a possible retail store location,this is an example of what type of observation?

Which of the following is a question that can be asked to help address the question of whether or not a subject's privacy is violated?

A researcher who measures the amount of Internet postings that involve a client's company name is measuring _____.

Which of the following companies use a television monitoring system for estimating national television audiences?

Observation that requires the observer to record events subjectively may result in _____ bias.

Which of the following represents the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to a company's website?

_____ is a straightforward attempt to observe and record what naturally occurs.

A study of the recording of a Monday Night Football Game in the National Football League in which the observer counts the number of shots of cheerleaders on the sidelines is an example of camera surveillance.

Having observers record the brand names of items found in a kitchen pantry of a consumer panel is an example of what type of observation?

Researchers may observe physical phenomena as well as human behavior.

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Reviewing Statistical Theory and Determining Sample Size

Basic Data Analysis

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters