Question 1

Explain the central-limit theorem and discuss why it is useful to marketing researchers.

Accepted Answer

The central-limit theorem is a theory th

Question 2

A researcher must calculate the population mean to calculate the confidence intervals.

Accepted Answer

A) True 
 B)False

Question 3

A common practice in marketing research is to use the 75 percent confidence interval about the mean in research studies.

Accepted Answer

A) True 
 B)False

Question 4

The formula below is used to calculate the ______ .
(ZS/E)²

Accepted Answer

A)  sample standard deviation 
B)  population standard deviation 
C)  sample size 
D)  sample variance 
A)  sample standard deviation 
B)  population standard deviation 
C)  sample size 
D)  sample variance

Question 5

Which of the following eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units?

Accepted Answer

A)  standard deviation 
B)  variance 
C)  deviation 
D)  mean 
A)  standard deviation 
B)  variance 
C)  deviation 
D)  mean

Question 6

A top-box score refers to the top quartile of responses.

Accepted Answer

A) True 
 B)False

Question 7

Hank has developed a set of data organized by summarizing the values resulting from rolling a pair of die.He constructed a table of his data and found that five was the most common result.This is an example of a _____.

Accepted Answer

A)  population parameter 
B)  mean 
C)  frequency distribution 
D)  median 
A)  population parameter 
B)  mean 
C)  frequency distribution 
D)  median

Question 8

The variance,or heterogeneity,of the population refers to the standard deviation of the population.

Accepted Answer

A) True 
 B)False

Question 9

In most cases,the size of the population does not have a major effect on the sample size.

Accepted Answer

A) True 
 B)False

Question 10

Find the mode of the following scores: 1,2,3,4,5,5,7

Accepted Answer

A)  3.86 
B)  4 
C)  5 
D)  6 
A)  3.86 
B)  4 
C)  5 
D)  6

Question 11

The formula below is used to calculate the _______ .

Accepted Answer

A)  mode of a sample 
B)  median of a sample 
C)  sample mean 
D)  range of a sample 
A)  mode of a sample 
B)  median of a sample 
C)  sample mean 
D)  range of a sample

Question 12

The mode is the measure of central tendency that identifies the value that occurs most often.

Accepted Answer

A) True 
 B)False

Question 13

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

Accepted Answer

A) True 
 B)False

Question 14

If between 125 and 150 units of a product have been produced each day during the past month,the range of this production is 150 units.

Accepted Answer

A) True 
 B)False

Question 15

The standardized normal distribution has a mean of 1.0 and a standard deviation of zero.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a step in determining sample size?

Accepted Answer

A)  estimate the standard deviation of the population 
B)  make a judgment about the allowable magnitude of error 
C)  determine a confidence level 
D)  all of these choices 
A)  estimate the standard deviation of the population 
B)  make a judgment about the allowable magnitude of error 
C)  determine a confidence level 
D)  all of these choices

Question 17

The average deviation score is frequently used in marketing research studies.

Accepted Answer

A) True 
 B)False

Question 18

The mean is simply the arithmetic average.

Accepted Answer

A) True 
 B)False

Question 19

Traditionally,market researchers have used the ______ percent confidence level in research studies.

Accepted Answer

The answer of Traditionally,market researchers have used the ______ percent...

Question 20

The confidence interval increases as the sample size,n,increases.

Accepted Answer

A) True 
 B)False

Explain the central-limit theorem and discuss why it is useful to marketing researchers.

A researcher must calculate the population mean to calculate the confidence intervals.

A common practice in marketing research is to use the 75 percent confidence interval about the mean in research studies.

The formula below is used to calculate the ______ . (ZS/E)²

Which of the following eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units?

A top-box score refers to the top quartile of responses.

Hank has developed a set of data organized by summarizing the values resulting from rolling a pair of die.He constructed a table of his data and found that five was the most common result.This is an example of a _____.

The variance,or heterogeneity,of the population refers to the standard deviation of the population.

In most cases,the size of the population does not have a major effect on the sample size.

Find the mode of the following scores: 1,2,3,4,5,5,7

The formula below is used to calculate the _______ .

The mode is the measure of central tendency that identifies the value that occurs most often.

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

If between 125 and 150 units of a product have been produced each day during the past month,the range of this production is 150 units.

The standardized normal distribution has a mean of 1.0 and a standard deviation of zero.

Which of the following is a step in determining sample size?

The average deviation score is frequently used in marketing research studies.

The mean is simply the arithmetic average.

Traditionally,market researchers have used the ______ percent confidence level in research studies.

The confidence interval increases as the sample size,n,increases.

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters

Exam 13: Reviewing Statistical Theory and Determining Sample Size

Explain the central-limit theorem and discuss why it is useful to marketing researchers.

A researcher must calculate the population mean to calculate the confidence intervals.

A common practice in marketing research is to use the 75 percent confidence interval about the mean in research studies.

The formula below is used to calculate the ______ . (ZS/E)²

Which of the following eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units?

A top-box score refers to the top quartile of responses.

Hank has developed a set of data organized by summarizing the values resulting from rolling a pair of die.He constructed a table of his data and found that five was the most common result.This is an example of a _____.

The variance,or heterogeneity,of the population refers to the standard deviation of the population.

In most cases,the size of the population does not have a major effect on the sample size.

Find the mode of the following scores: 1,2,3,4,5,5,7

The formula below is used to calculate the _______ .

The mode is the measure of central tendency that identifies the value that occurs most often.

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

If between 125 and 150 units of a product have been produced each day during the past month,the range of this production is 150 units.

The standardized normal distribution has a mean of 1.0 and a standard deviation of zero.

Which of the following is a step in determining sample size?

The average deviation score is frequently used in marketing research studies.

The mean is simply the arithmetic average.

Traditionally,market researchers have used the ______ percent confidence level in research studies.

The confidence interval increases as the sample size,n,increases.

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters