Question 1

One of the most common probability distributions in statistics is the _____ distribution.

Accepted Answer

A)  normal 
B)  bell 
C)  central 
D)  confidence interval 
A)  normal 
B)  bell 
C)  central 
D)  confidence interval

Question 2

A specified range of numbers within which a population mean is expected to lie is known as the ______ estimate.

Accepted Answer

The answer of A specified range of numbers within which...

Question 3

If the population mean is assumed to be 20 and the sample standard deviation is 5,a score of 15 would have a Z-value of _____.

Accepted Answer

A)  +1.00 
B)  -7.00 
C)  -1.00 
D)  +5.00 
A)  +1.00 
B)  -7.00 
C)  -1.00 
D)  +5.00

Question 4

Which theory states that as sample size increases,the distribution of sample means of size n,randomly selected,approaches a normal distribution?

Accepted Answer

A)  prospect theory 
B)  central-limit theorem 
C)  dispersion theory 
D)  entropy 
A)  prospect theory 
B)  central-limit theorem 
C)  dispersion theory 
D)  entropy

Question 5

Describe the measures of dispersion and explain why standard deviation is used most often.

Accepted Answer

There are several measures of dispersion

Question 6

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120,the 95 percent confidence interval about the mean is between approximately _____.

Accepted Answer

A)  44.37 and 51.63 
B)  46.12 and 49.88 
C)  47.88 and 48.12 
D)  40.0 and 50.0 
A)  44.37 and 51.63 
B)  46.12 and 49.88 
C)  47.88 and 48.12 
D)  40.0 and 50.0

Question 7

Which of the following is a measure of the central tendency of a set of scores?

Accepted Answer

A)  mode 
B)  median 
C)  mean 
D)  all of these choices 
A)  mode 
B)  median 
C)  mean 
D)  all of these choices

Question 8

The standard deviation eliminates the drawback of having the measure of dispersion in squared units rather than the original measurement units.

Accepted Answer

A) True 
 B)False

Question 9

Three factors are required to specify sample size: (1)the variance of the population; (2)the population mean; and (3)the confidence level.

Accepted Answer

A) True 
 B)False

Question 10

An estimate of the population mean in the form of a single value,usually the sample mean,is called a _____.

Accepted Answer

A)  confidence interval estimate 
B)  standard deviation 
C)  point estimate 
D)  variant 
A)  confidence interval estimate 
B)  standard deviation 
C)  point estimate 
D)  variant

Question 11

_____ is the long-run relative frequency with which an event will occur.

Accepted Answer

A)  Probability 
B)  Central tendency 
C)  Estimation 
D)  Deviation 
A)  Probability 
B)  Central tendency 
C)  Estimation 
D)  Deviation

Question 12

The confidence interval for a proportion uses which of the following formulas?

Accepted Answer

A)  p ±ZSp 
B)  Sp ±ZP 
C)    ±ZSs 
D)  none of these choices 
A)  p ±ZSp 
B)  Sp ±ZP 
C)    ±ZSs 
D)  none of these choices

Question 13

The measure of central tendency that identifies the value that occurs most often is called the _____.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  range 
A)  mean 
B)  median 
C)  mode 
D)  range

Question 14

Which of the following represents the standard deviation of the sampling distribution?

Accepted Answer

A)  range 
B)  standard median 
C)  dispersion 
D)  standard error of the mean 
A)  range 
B)  standard median 
C)  dispersion 
D)  standard error of the mean

Question 15

All of the following are characteristics of the standardized normal distribution EXCEPT _____.

Accepted Answer

A)  symmetrical about its mean 
B)  has an infinite number of cases 
C)  mean identifies the normal curve's highest point (the mode) 
D)  has a mean of 1 and a standard deviation of 0 
A)  symmetrical about its mean 
B)  has an infinite number of cases 
C)  mean identifies the normal curve's highest point (the mode) 
D)  has a mean of 1 and a standard deviation of 0

Question 16

Population parameters are measured characteristics of a specific population.

Accepted Answer

A) True 
 B)False

Question 17

The following formula is the formula for calculating the ______ .

Accepted Answer

A)  standard error of the mean 
B)  standard deviation 
C)  standard normal distribution 
D)  variance 
A)  standard error of the mean 
B)  standard deviation 
C)  standard normal distribution 
D)  variance

Question 18

The percentage of elements that meet some criterion is called a(n)_____.

Accepted Answer

A)  top-box score 
B)  distribution 
C)  proportion 
D)  range 
A)  top-box score 
B)  distribution 
C)  proportion 
D)  range

Question 19

The value below which half the values in a distribution fall is the _____.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  range 
A)  mean 
B)  median 
C)  mode 
D)  range

Question 20

If 35 percent of TV viewers recalled seeing an ad for a Toyota Prius on a particular television program based on a sample of 800 viewers,the 95 percent confidence interval for this study would be between approximately _____.

Accepted Answer

A)  30 percent and 40 percent 
B)  32 percent and 38 percent 
C)  28 percent and 42 percent 
D)  20 percent and 30 percent 
A)  30 percent and 40 percent 
B)  32 percent and 38 percent 
C)  28 percent and 42 percent 
D)  20 percent and 30 percent

One of the most common probability distributions in statistics is the _____ distribution.

A specified range of numbers within which a population mean is expected to lie is known as the ______ estimate.

If the population mean is assumed to be 20 and the sample standard deviation is 5,a score of 15 would have a Z-value of _____.

Which theory states that as sample size increases,the distribution of sample means of size n,randomly selected,approaches a normal distribution?

Describe the measures of dispersion and explain why standard deviation is used most often.

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120,the 95 percent confidence interval about the mean is between approximately _____.

Which of the following is a measure of the central tendency of a set of scores?

The standard deviation eliminates the drawback of having the measure of dispersion in squared units rather than the original measurement units.

Three factors are required to specify sample size: (1)the variance of the population; (2)the population mean; and (3)the confidence level.

An estimate of the population mean in the form of a single value,usually the sample mean,is called a _____.

_____ is the long-run relative frequency with which an event will occur.

The confidence interval for a proportion uses which of the following formulas?

The measure of central tendency that identifies the value that occurs most often is called the _____.

Which of the following represents the standard deviation of the sampling distribution?

All of the following are characteristics of the standardized normal distribution EXCEPT _____.

Population parameters are measured characteristics of a specific population.

The following formula is the formula for calculating the ______ .

The percentage of elements that meet some criterion is called a(n)_____.

The value below which half the values in a distribution fall is the _____.

If 35 percent of TV viewers recalled seeing an ad for a Toyota Prius on a particular television program based on a sample of 800 viewers,the 95 percent confidence interval for this study would be between approximately _____.

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters

Exam 13: Reviewing Statistical Theory and Determining Sample Size

One of the most common probability distributions in statistics is the _____ distribution.

A specified range of numbers within which a population mean is expected to lie is known as the ______ estimate.

If the population mean is assumed to be 20 and the sample standard deviation is 5,a score of 15 would have a Z-value of _____.

Which theory states that as sample size increases,the distribution of sample means of size n,randomly selected,approaches a normal distribution?

Describe the measures of dispersion and explain why standard deviation is used most often.

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120,the 95 percent confidence interval about the mean is between approximately _____.

Which of the following is a measure of the central tendency of a set of scores?

The standard deviation eliminates the drawback of having the measure of dispersion in squared units rather than the original measurement units.

Three factors are required to specify sample size: (1)the variance of the population; (2)the population mean; and (3)the confidence level.

An estimate of the population mean in the form of a single value,usually the sample mean,is called a _____.

_____ is the long-run relative frequency with which an event will occur.

The confidence interval for a proportion uses which of the following formulas?

The measure of central tendency that identifies the value that occurs most often is called the _____.

Which of the following represents the standard deviation of the sampling distribution?

All of the following are characteristics of the standardized normal distribution EXCEPT _____.

Population parameters are measured characteristics of a specific population.

The following formula is the formula for calculating the ______ .

The percentage of elements that meet some criterion is called a(n)_____.

The value below which half the values in a distribution fall is the _____.

If 35 percent of TV viewers recalled seeing an ad for a Toyota Prius on a particular television program based on a sample of 800 viewers,the 95 percent confidence interval for this study would be between approximately _____.

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters