Exam 14: Basic Data Analysis
Exam 1: The Role of Marketing Research77 Questions
Exam 2: Data Mining Procedures and Knowledge Systems81 Questions
Exam 3: The Marketing Research Process91 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues84 Questions
Exam 5: Qualitative Research102 Questions
Exam 6: Secondary Data Research in a Digital Age90 Questions
Exam 7: Survey Research123 Questions
Exam 8: Observation96 Questions
Exam 9: Conducting Marketing Experiments138 Questions
Exam 10: Measurement and Attitude Scaling160 Questions
Exam 11: Questionnaire Design101 Questions
Exam 12: Sampling Designs and Sampling Procedures91 Questions
Exam 13: Reviewing Statistical Theory and Determining Sample Size84 Questions
Exam 14: Basic Data Analysis100 Questions
Exam 15: Testing for Differences Between Groups and for Relationships Among Variables96 Questions
Exam 16: Communicating Research Results71 Questions
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The type of measurement scale used in the research study determines the possible statistical tests that can be used appropriately with the resulting data.
(True/False)
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Scores or observations recalibrated to indicate how they relate to a base number are referred to as _____.
(Multiple Choice)
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Researchers usually are most interested in the marginals in a contingency table.
(True/False)
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The row and column totals in a contingency table are called subtotals because they are less than the total.
(True/False)
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Tabulation refers to the orderly arrangement of data in a table or other summary format.
(True/False)
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The researcher using sampling runs the risk of committing two types of errors: primary errors and secondary errors.
(True/False)
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The arrangement of data into a row-and-column format that gives the number of responses for each category of the variable is known as a(n)______ table.
(Short Answer)
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The process of changing data from its original form to a format that more closely matches the research objectives of the study is called data ______.
(Short Answer)
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Compare and contrast Type I errors and Type II errors and explain which one is of more concern to researchers.
(Essay)
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When a researcher combines the "Strongly Disagree" and "Disagree" responses on a Likert scale item to a single "Strongly Disagree/Disagree" percentage,this is an example of _____.
(Multiple Choice)
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When the responses to two survey questions are presented as a cross-tabulation of the two variables studied in these two questions,the result is called a(n)______ table.
(Short Answer)
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Scores or observations recalibrated to indicate how they relate to a base number are called _____ numbers.
(Short Answer)
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Counting the number of responses to questions in a survey by hand is called _____.
(Multiple Choice)
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Researchers often perform a(n)_____ to collapse a scale with multiple response points into two categories.
(Short Answer)
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The critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true is called _____.
(Short Answer)
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Breaking down the answer to the question: "Have you ever purchased a ticket online for an American Airlines flight?" into subgroups based on gender and zip code is an example of _____.
(Multiple Choice)
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A survey question asked respondent how much of the Super Bowl they watched by asking them to check one of the four following choices: "all of it," "most of it," "some of it," or "none of it." How many dummy variables would a researcher need to dummy code this question?
(Multiple Choice)
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A two-way contingency table is referred to as a(n)_____ table.
(Short Answer)
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When a researcher sets an acceptable significance level a priori (a),he or she is determining how much tolerance he or she has for which type of error?
(Multiple Choice)
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