Question 1

When a data set is bimodal,a median split of the data will lead to error.

Accepted Answer

A) True 
 B)False

Question 2

When a third variable changes in important ways the relationship between an independent variable and a dependent variable,this third variable is called a(n)______ variable.

Accepted Answer

The answer of When a third variable changes in important...

Question 3

The appropriate technique for addressing research questions involving relationships among multiple less-than interval variables is _____.

Accepted Answer

The answer of The appropriate technique for addressing research questions...

Question 4

A planogram is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category.

Accepted Answer

A) True 
 B)False

Question 5

The term _____ stands for probability-value.

Accepted Answer

The answer of The term _____ stands for probability-value....

Question 6

Dividing a data set into two categories by placing respondents below the median in one category and respondents above the median in another is called a(n)_____.

Accepted Answer

A)  median split 
B)  mediation 
C)  elaboration analysis 
D)  bimodal split 
A)  median split 
B)  mediation 
C)  elaboration analysis 
D)  bimodal split

Question 7

Index numbers require which level of measurement?

Accepted Answer

A)  nominal 
B)  interval 
C)  ratio 
D)  ranked 
A)  nominal 
B)  interval 
C)  ratio 
D)  ranked

Question 8

When tabulation is done by hand to create a frequency table,this is called ______ the data.

Accepted Answer

The answer of When tabulation is done by hand to...

Question 9

A univariate _____ is appropriate for testing hypotheses involving an observed mean from a small sample (i.e.,n < 30)against a specified value.

Accepted Answer

A) True 
 B)False

Question 10

Which test is appropriate for testing hypotheses involving an observed mean against a specified value?

Accepted Answer

A)  F-ratio 
B)  µ-test 
C)  t-test 
D)  β-test 
A)  F-ratio 
B)  µ-test 
C)  t-test 
D)  β-test

Question 11

Failing to identify a hypothesized difference using a sample result when one really does exist in the population is which type of error?

Accepted Answer

A)  primary 
B)  secondary 
C)  Type I 
D)  Type II 
A)  primary 
B)  secondary 
C)  Type I 
D)  Type II

Question 12

A 3 x 4 table represents a contingency table with twelve variables.

Accepted Answer

A) True 
 B)False

Question 13

Data with which type of distribution are appropriate for division based on the median split?

Accepted Answer

A)  normally distributed 
B)  unimodal distribution 
C)  bimodal distribution 
D)  uniform distribution 
A)  normally distributed 
B)  unimodal distribution 
C)  bimodal distribution 
D)  uniform distribution

Question 14

When the probability of a Type II error is ______ ,the probability of a Type I error is _____.

Accepted Answer

A)  reduced, increased 
B)  reduced; reduced 
C)  increased; increased 
D)  none of these choices 
A)  reduced, increased 
B)  reduced; reduced 
C)  increased; increased 
D)  none of these choices

Question 15

The assignment of numbers to edited data is known as _____.

Accepted Answer

A)  editing 
B)  adjusting with a plug value 
C)  coding 
D)  all of the above 
A)  editing 
B)  adjusting with a plug value 
C)  coding 
D)  all of the above

Question 16

Which of the following is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category?

Accepted Answer

A)  perceptual map 
B)  histogram 
C)  contingency table 
D)  frequency chart 
A)  perceptual map 
B)  histogram 
C)  contingency table 
D)  frequency chart

Question 17

The researcher examining descriptive statistics for any particular variable is using univariate statistics.

Accepted Answer

A) True 
 B)False

Question 18

What is descriptive analysis and how is it used in marketing research?

Accepted Answer

Descriptive analysis is the elementary t

Question 19

When a respondent's answers to ten Likert-scale items are added up to form a total subtest score for these questions,this is an example of _____.

Accepted Answer

A)  data indexing 
B)  data transformation 
C)  contingency analysis 
D)  data indexing. 
A)  data indexing 
B)  data transformation 
C)  contingency analysis 
D)  data indexing.

Question 20

If a business wants to know if more males or females purchase their product or a competitor's product,which of the following answers this question?

Accepted Answer

A)  regression analysis 
B)  cluster analysis 
C)  cross-tabulation 
D)  interaction analysis 
A)  regression analysis 
B)  cluster analysis 
C)  cross-tabulation 
D)  interaction analysis

When a data set is bimodal,a median split of the data will lead to error.

When a third variable changes in important ways the relationship between an independent variable and a dependent variable,this third variable is called a(n)______ variable.

The appropriate technique for addressing research questions involving relationships among multiple less-than interval variables is _____.

A planogram is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category.

The term _____ stands for probability-value.

Dividing a data set into two categories by placing respondents below the median in one category and respondents above the median in another is called a(n)_____.

Index numbers require which level of measurement?

When tabulation is done by hand to create a frequency table,this is called ______ the data.

A univariate _____ is appropriate for testing hypotheses involving an observed mean from a small sample (i.e.,n < 30)against a specified value.

Which test is appropriate for testing hypotheses involving an observed mean against a specified value?

Failing to identify a hypothesized difference using a sample result when one really does exist in the population is which type of error?

A 3 x 4 table represents a contingency table with twelve variables.

Data with which type of distribution are appropriate for division based on the median split?

When the probability of a Type II error is __ ,the probability of a Type I error is _.

The assignment of numbers to edited data is known as _____.

Which of the following is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category?

The researcher examining descriptive statistics for any particular variable is using univariate statistics.

What is descriptive analysis and how is it used in marketing research?

When a respondent's answers to ten Likert-scale items are added up to form a total subtest score for these questions,this is an example of _____.

If a business wants to know if more males or females purchase their product or a competitor's product,which of the following answers this question?

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Reviewing Statistical Theory and Determining Sample Size

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters

Exam 14: Basic Data Analysis

When a data set is bimodal,a median split of the data will lead to error.

When a third variable changes in important ways the relationship between an independent variable and a dependent variable,this third variable is called a(n)______ variable.

The appropriate technique for addressing research questions involving relationships among multiple less-than interval variables is _____.

A planogram is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category.

The term _____ stands for probability-value.

Dividing a data set into two categories by placing respondents below the median in one category and respondents above the median in another is called a(n)_____.

Index numbers require which level of measurement?

When tabulation is done by hand to create a frequency table,this is called ______ the data.

A univariate _____ is appropriate for testing hypotheses involving an observed mean from a small sample (i.e.,n < 30)against a specified value.

Which test is appropriate for testing hypotheses involving an observed mean against a specified value?

Failing to identify a hypothesized difference using a sample result when one really does exist in the population is which type of error?

A 3 x 4 table represents a contingency table with twelve variables.

Data with which type of distribution are appropriate for division based on the median split?

When the probability of a Type II error is ______ ,the probability of a Type I error is _____.

The assignment of numbers to edited data is known as _____.

Which of the following is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category?

The researcher examining descriptive statistics for any particular variable is using univariate statistics.

What is descriptive analysis and how is it used in marketing research?

When a respondent's answers to ten Likert-scale items are added up to form a total subtest score for these questions,this is an example of _____.

If a business wants to know if more males or females purchase their product or a competitor's product,which of the following answers this question?

The Role of Marketing Research

Data Mining Procedures and Knowledge Systems

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Reviewing Statistical Theory and Determining Sample Size

Testing for Differences Between Groups and for Relationships Among Variables

Communicating Research Results

Filters

When the probability of a Type II error is __ ,the probability of a Type I error is _.