Question 1

Why are alliteration, rhyme, rhythm, and the rule of three effective stylistic strategies for direct sales letters? Also, provide an example of each strategy.

Accepted Answer

Answers should discuss the fact that direct mail requires elegant and beautiful language; good direct mail imitates the word choice and rhythm of conversations, and also vibrates with energy.Alliteration, rhyme, rhythm, and the rule of three help to create a dynamic, appealing style.
Examples of the three will vary.

Question 2

"Our goal was accomplished through blood, sweat, and tears." According to the rule of three, which of the words in this sentence receives the most emphasis?

Accepted Answer

A) Blood 
B) Sweat 
C) Tears 
D) Goal 
A) Blood 
B) Sweat 
C) Tears 
D) Goal C

Question 3

You should focus on grabbing attention on the front of a rack card, and save details for the back.

Accepted Answer

A) True 
 B)False  True

Question 4

How can you create a successful viral video? Discuss one you've seen, and analyze how well it performed this process.

Accepted Answer

Answers should discuss the following:
-T

Question 5

You need to persuade employees in a newspaper office to stop making personal calls during office hours.Which of the following would be the BEST common ground?

Accepted Answer

A) Increasing productivity 
B) Keeping phone lines open for late-breaking stories 
C) Pleasing senior executives 
D) Saving the paper money 
A) Increasing productivity 
B) Keeping phone lines open for late-breaking stories 
C) Pleasing senior executives 
D) Saving the paper money

Question 6

The subject line of a persuasive e-mail request should make it clear that you're asking for something.

Accepted Answer

A) True 
 B)False

Question 7

People who benefit directly from keeping things the way they are have a _____.

Accepted Answer

The answer of People who benefit directly from keeping things...

Question 8

At what point in the collection series, if any, would it be appropriate to send an obvious form letter?

Accepted Answer

A) Early in the series 
B) In the middle of the series 
C) Late in the series 
D) Such a tactic is never appropriate in a good collection series. 
A) Early in the series 
B) In the middle of the series 
C) Late in the series 
D) Such a tactic is never appropriate in a good collection series.

Question 9

Establishing _____ is a persuasive that avoids the me-against-you of some persuasive situations, and that suggests that both you and your audience have a mutual interest in solving the problems you face.

Accepted Answer

The answer of Establishing _____ is a persuasive that avoids...

Question 10

Effective direct mail mimics the rhythm of conversation.

Accepted Answer

A) True 
 B)False

Question 11

The rule of three states that, when you have a series of three items that are logically parallel, the middle one receives the most emphasis.

Accepted Answer

A) True 
 B)False

Question 12

You are attempting to sell handmade winter wear.According to the AIDA pattern, you have four modes of openers to choose from for your direct sales letter.What are these modes? Provide a specific example of each one; make sure your examples promote your product.

Accepted Answer

Answers must discuss the follo

Question 13

Which is NOT a source of credibility in the workplace?

Accepted Answer

A) Enthusiasm 
B) Knowledge 
C) Image 
D) Relationships 
A) Enthusiasm 
B) Knowledge 
C) Image 
D) Relationships

Question 14

Humour can distract an audience from the purpose of a persuasive message.

Accepted Answer

A) True 
 B)False

Question 15

What does the "D" in the AIDA persuasive plan stand for?

Accepted Answer

A) Describe 
B) Detail 
C) Document 
D) Desire 
A) Describe 
B) Detail 
C) Document 
D) Desire

Question 16

Which of the following examples BEST describes a situation in which the direct request pattern is MOST appropriate?

Accepted Answer

A) You expect quick agreement. 
B) The audience's initial reaction is negative. 
C) The audience feels strongly about the subject. 
D) You can show that the audience benefits directly from doing as you ask. 
A) You expect quick agreement. 
B) The audience's initial reaction is negative. 
C) The audience feels strongly about the subject. 
D) You can show that the audience benefits directly from doing as you ask.

Question 17

Reminding a reader of the importance of a credit history is not acceptable in the middle letter of a series of collection letters.

Accepted Answer

A) True 
 B)False

Question 18

Citing experts can be detrimental for your persuasive appeal, since it takes the focus off your own competence.

Accepted Answer

A) True 
 B)False

Question 19

Explain how to organize a persuasive problem-solving message, and indicate where in this process you should deal with readers' valid objections.

Accepted Answer

This message should use an indirect appr

Question 20

Which of the following is LEAST useful for building desire while reducing resistance in the body of sales letters?

Accepted Answer

A) Survey results 
B) Celebrity endorsements 
C) Pricing plans 
D) Test results 
A) Survey results 
B) Celebrity endorsements 
C) Pricing plans 
D) Test results

Why are alliteration, rhyme, rhythm, and the rule of three effective stylistic strategies for direct sales letters? Also, provide an example of each strategy.

"Our goal was accomplished through blood, sweat, and tears." According to the rule of three, which of the words in this sentence receives the most emphasis?

You should focus on grabbing attention on the front of a rack card, and save details for the back.

How can you create a successful viral video? Discuss one you've seen, and analyze how well it performed this process.

You need to persuade employees in a newspaper office to stop making personal calls during office hours.Which of the following would be the BEST common ground?

The subject line of a persuasive e-mail request should make it clear that you're asking for something.

People who benefit directly from keeping things the way they are have a _____.

At what point in the collection series, if any, would it be appropriate to send an obvious form letter?

Establishing _____ is a persuasive that avoids the me-against-you of some persuasive situations, and that suggests that both you and your audience have a mutual interest in solving the problems you face.

Effective direct mail mimics the rhythm of conversation.

The rule of three states that, when you have a series of three items that are logically parallel, the middle one receives the most emphasis.

You are attempting to sell handmade winter wear.According to the AIDA pattern, you have four modes of openers to choose from for your direct sales letter.What are these modes? Provide a specific example of each one; make sure your examples promote your product.

Which is NOT a source of credibility in the workplace?

Humour can distract an audience from the purpose of a persuasive message.

What does the "D" in the AIDA persuasive plan stand for?

Which of the following examples BEST describes a situation in which the direct request pattern is MOST appropriate?

Reminding a reader of the importance of a credit history is not acceptable in the middle letter of a series of collection letters.

Citing experts can be detrimental for your persuasive appeal, since it takes the focus off your own competence.

Explain how to organize a persuasive problem-solving message, and indicate where in this process you should deal with readers' valid objections.

Which of the following is LEAST useful for building desire while reducing resistance in the body of sales letters?

Communicating in a Changing Business World

Adapting to Audiences

Planning, Composing, and Revising

Designing Documents, Slides, and Screens

Communicating Across Cultures

Working and Writing in Teams

Routine Messages

Negative Messages

Planning, Researching, and Documenting Reports

Writing Proposals and Reports

Making Oral Presentations

Employment Communications

Filters

Exam 9: Persuasive and Sales Messages

Why are alliteration, rhyme, rhythm, and the rule of three effective stylistic strategies for direct sales letters? Also, provide an example of each strategy.

"Our goal was accomplished through blood, sweat, and tears." According to the rule of three, which of the words in this sentence receives the most emphasis?

You should focus on grabbing attention on the front of a rack card, and save details for the back.

How can you create a successful viral video? Discuss one you've seen, and analyze how well it performed this process.

You need to persuade employees in a newspaper office to stop making personal calls during office hours.Which of the following would be the BEST common ground?

The subject line of a persuasive e-mail request should make it clear that you're asking for something.

People who benefit directly from keeping things the way they are have a _____.

At what point in the collection series, if any, would it be appropriate to send an obvious form letter?

Establishing _____ is a persuasive that avoids the me-against-you of some persuasive situations, and that suggests that both you and your audience have a mutual interest in solving the problems you face.

Effective direct mail mimics the rhythm of conversation.

The rule of three states that, when you have a series of three items that are logically parallel, the middle one receives the most emphasis.

You are attempting to sell handmade winter wear.According to the AIDA pattern, you have four modes of openers to choose from for your direct sales letter.What are these modes? Provide a specific example of each one; make sure your examples promote your product.

Which is NOT a source of credibility in the workplace?

Humour can distract an audience from the purpose of a persuasive message.

What does the "D" in the AIDA persuasive plan stand for?

Which of the following examples BEST describes a situation in which the direct request pattern is MOST appropriate?

Reminding a reader of the importance of a credit history is not acceptable in the middle letter of a series of collection letters.

Citing experts can be detrimental for your persuasive appeal, since it takes the focus off your own competence.

Explain how to organize a persuasive problem-solving message, and indicate where in this process you should deal with readers' valid objections.

Which of the following is LEAST useful for building desire while reducing resistance in the body of sales letters?

Communicating in a Changing Business World

Adapting to Audiences

Planning, Composing, and Revising

Designing Documents, Slides, and Screens

Communicating Across Cultures

Working and Writing in Teams

Routine Messages

Negative Messages

Planning, Researching, and Documenting Reports

Writing Proposals and Reports

Making Oral Presentations

Employment Communications

Filters