Question 1

All of the following are probability sampling plans EXCEPT:

Accepted Answer

A)  quota. 
B)  area. 
C)  cluster. 
D)  disproportionate stratified. 
E)  systematic. 
A)  quota. 
B)  area. 
C)  cluster. 
D)  disproportionate stratified. 
E)  systematic.

Question 2

Which of the following conclusions to the sentence is INCORRECT? "It is often preferable to sample rather than canvass a population because..."

Accepted Answer

A)  complete counts of populations of even moderate size are very costly and time consuming. 
B)  the information will be obsolete by the time the census is complete. 
C)  in some cases a census is impossible. 
D)  a sample has less potential for nonsampling error. 
E)  statistical procedures cannot be used on population data. 
A)  complete counts of populations of even moderate size are very costly and time consuming. 
B)  the information will be obsolete by the time the census is complete. 
C)  in some cases a census is impossible. 
D)  a sample has less potential for nonsampling error. 
E)  statistical procedures cannot be used on population data.

Question 3

Which of the following is a probability sample?

Accepted Answer

A)  Quota sample 
B)  Convenience sample 
C)  Cluster sample 
D)  Judgment sample 
E)  Snowball sample 
A)  Quota sample 
B)  Convenience sample 
C)  Cluster sample 
D)  Judgment sample 
E)  Snowball sample

Question 4

Which of the following estimated population proportions would require the largest size sample to estimate it with a specified degree of precision and confidence?

Accepted Answer

A) 0.50 
B) 0.40 
C) 0.10 
D) 0.90 
E) 1.00 
A) 0.50 
B) 0.40 
C) 0.10 
D) 0.90 
E) 1.00

Question 5

Precision refers to the degree to which one can feel confident that an estimate approximates the true value.

Accepted Answer

A) True 
 B)False

All of the following are probability sampling plans EXCEPT:

Which of the following conclusions to the sentence is INCORRECT? "It is often preferable to sample rather than canvass a population because..."

Which of the following is a probability sample?

Which of the following estimated population proportions would require the largest size sample to estimate it with a specified degree of precision and confidence?

Precision refers to the degree to which one can feel confident that an estimate approximates the true value.

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Exam 9: Developing the Sampling Plan

All of the following are probability sampling plans EXCEPT:

Which of the following conclusions to the sentence is INCORRECT? "It is often preferable to sample rather than canvass a population because..."

Which of the following is a probability sample?

Which of the following estimated population proportions would require the largest size sample to estimate it with a specified degree of precision and confidence?

Precision refers to the degree to which one can feel confident that an estimate approximates the true value.

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters