Question 1

Cluster sampling is limited to situations in which a sampling frame of population units is not readily available.

Accepted Answer

A) True 
 B)False

Question 2

Interviewers are told to select a fixed number of men and a fixed number of women from certain city blocks, although the choice of which men and which women is left up to them. This is a:

Accepted Answer

A)  simple random sample. 
B)  quota sample. 
C)  stratified sample. 
D)  cluster sample. 
E)  probability sample. 
A)  simple random sample. 
B)  quota sample. 
C)  stratified sample. 
D)  cluster sample. 
E)  probability sample.

Question 3

Quota samples are typically selected so that the distribution of a characteristic in the sample matches the distribution of that same characteristic in the population. With respect to the representativeness of quota samples, it can thus be said that

Accepted Answer

A)  a quota sample may be very far off the mark with respect to other important characteristics likely to influence the result but which were not used as controls when selecting the sample. 
B)  the fact that the distribution of the characteristic in the sample parallels the distribution in the population does not guarantee that the sample is representative. 
C)  the quota assigned each field worker should exactly mirror the distribution of the control characteristic in the population. 
D)  Both a and b 
E)  a, b, and c. 
A)  a quota sample may be very far off the mark with respect to other important characteristics likely to influence the result but which were not used as controls when selecting the sample. 
B)  the fact that the distribution of the characteristic in the sample parallels the distribution in the population does not guarantee that the sample is representative. 
C)  the quota assigned each field worker should exactly mirror the distribution of the control characteristic in the population. 
D)  Both a and b 
E)  a, b, and c.

Question 4

Snowball samples are an example of:

Accepted Answer

A)  convenience sampling. 
B)  judgment sampling. 
C)  quota sampling. 
D)  simple random sampling. 
E)  stratified sampling. 
A)  convenience sampling. 
B)  judgment sampling. 
C)  quota sampling. 
D)  simple random sampling. 
E)  stratified sampling.

Question 5

Andy was a senior in college majoring in marketing. He received a call to participate in a survey on behalf of a company that was targeting graduating seniors. At the end of the survey, Andy was asked for the name of a friend who was also a senior in marketing. This is an example of a "referral or snowball" sample.

Accepted Answer

A) True 
 B)False

Question 6

A problem with nonprobability samples is:

Accepted Answer

A)  they are always more representative than nonprobability samples. 
B)  one cannot assess the amount of sampling error likely to occur. 
C)  there is no problem with using nonprobability samples 
D)  Both a and b 
E)  None of the above. 
A)  they are always more representative than nonprobability samples. 
B)  one cannot assess the amount of sampling error likely to occur. 
C)  there is no problem with using nonprobability samples 
D)  Both a and b 
E)  None of the above.

Question 7

Convenience samples:

Accepted Answer

A)  take place at 7-11, Stop & Go or other convenience stores. 
B)  are nonprobability samples. 
C)  are typically not representative of the entire population. 
D)  Both a and b 
E)  Both b and c. 
A)  take place at 7-11, Stop & Go or other convenience stores. 
B)  are nonprobability samples. 
C)  are typically not representative of the entire population. 
D)  Both a and b 
E)  Both b and c.

Question 8

Compare and contrast probability and nonprobability sampling.

Accepted Answer

In a probability sample, each member of

Question 9

A(n) ____________________ is a form of cluster sampling in which areas such as census tracts or blocks serve as the primary sampling units.

Accepted Answer

The answer of A(n) ____________________ is a form of cluster...

Question 10

A researcher divides the population of the purchasers of Brand X into heavy and light users. He then chooses a random sample independently from each group. This is an example of ____ sampling.

Accepted Answer

A)  nonprobability 
B)  random 
C)  judgmental 
D)  stratified 
E)  quota 
A)  nonprobability 
B)  random 
C)  judgmental 
D)  stratified 
E)  quota

Question 11

Convenience samples are best used for:

Accepted Answer

A)  causal research. 
B)  exploratory research. 
C)  hypothesis testing. 
D)  descriptive research. 
E)  experimental designs. 
A)  causal research. 
B)  exploratory research. 
C)  hypothesis testing. 
D)  descriptive research. 
E)  experimental designs.

Question 12

Which of the following is needed before a confidence interval can be established for a population mean?

Accepted Answer

A)  A confidence level 
B)  A point estimate of the population mean 
C)  An estimate of the sampling error associated with the sample mean 
D)  All of the above. 
E)  Both a and b 
A)  A confidence level 
B)  A point estimate of the population mean 
C)  An estimate of the sampling error associated with the sample mean 
D)  All of the above. 
E)  Both a and b

Question 13

A researcher cannot pinpoint the actual average family income in a city unless he conducts a census study.

Accepted Answer

A) True 
 B)False

Question 14

If you enter a shopping mall and notice a researcher handing out surveys to everyone asking their opinion about a possible increase in state sales tax rates, what type of sampling procedure is being used?

Accepted Answer

A)  Convenience sample 
B)  Implied sample 
C)  Simple random sample 
D)  Systematic sample 
E)  Quota sample 
A)  Convenience sample 
B)  Implied sample 
C)  Simple random sample 
D)  Systematic sample 
E)  Quota sample

Question 15

A parameter represents:

Accepted Answer

A)  the geographical boundary of a population. 
B)  certain characteristics of a random sample. 
C)  fixed characteristics of a population. 
D)  fixed characteristics of a nonprobability sample. 
E)  an unbiased estimator of the population mean. 
A)  the geographical boundary of a population. 
B)  certain characteristics of a random sample. 
C)  fixed characteristics of a population. 
D)  fixed characteristics of a nonprobability sample. 
E)  an unbiased estimator of the population mean.

Question 16

In a one-stage area sample of 10 blocks from a population of 100 blocks, the probability of any household being included in the sample is:

Accepted Answer

A) 0.10. 
B) 0.01. 
C) 1.10. 
D)  100%. 
A) 0.10. 
B) 0.01. 
C) 1.10. 
D)  100%.

Question 17

A complete canvass of a population is called a:

Accepted Answer

A)  sample. 
B)  census. 
C)  sampling frame. 
D)  population. 
E)  directory. 
A)  sample. 
B)  census. 
C)  sampling frame. 
D)  population. 
E)  directory.

Question 18

Which of the following is FALSE with regard to stratified sampling?

Accepted Answer

A)  A stratified random sample is drawn by dividing the parent population into mutually exclusive and exhaustive subsets and by then taking a random sample of these subsets. 
B)  The basic rule by which we stratify suggests the resulting strata should be as homogeneous as possible. 
C)  When sampling from a population that is highly skewed, a stratified sample generally provides the most representative sample. 
D)  A market researcher needs information about parts of the population, as well as the total population. He should therefore plan on using a stratified random sample. 
E)  Stratified samples are more statistically efficient than simple random samples. 
A)  A stratified random sample is drawn by dividing the parent population into mutually exclusive and exhaustive subsets and by then taking a random sample of these subsets. 
B)  The basic rule by which we stratify suggests the resulting strata should be as homogeneous as possible. 
C)  When sampling from a population that is highly skewed, a stratified sample generally provides the most representative sample. 
D)  A market researcher needs information about parts of the population, as well as the total population. He should therefore plan on using a stratified random sample. 
E)  Stratified samples are more statistically efficient than simple random samples.

Question 19

The distinguishing feature of cluster samples in comparison to other probability sampling plans is that cluster samples:

Accepted Answer

A)  provide each population element with an equal chance of being included in the sample. 
B)  provide each population element with a known chance of being included in the sample. 
C)  involve the partitioning of the parent population into mutually exclusive and exhaustive subsets. 
D)  involve the partitioning of the parent population into mutually exclusive and exhaustive subsets and the probabilistic selection of elements from each subset. 
E)  utilize the probabilistic selection of groups rather than elements. 
A)  provide each population element with an equal chance of being included in the sample. 
B)  provide each population element with a known chance of being included in the sample. 
C)  involve the partitioning of the parent population into mutually exclusive and exhaustive subsets. 
D)  involve the partitioning of the parent population into mutually exclusive and exhaustive subsets and the probabilistic selection of elements from each subset. 
E)  utilize the probabilistic selection of groups rather than elements.

Question 20

Which of the following regarding probability samples is FALSE?

Accepted Answer

A)  Evaluation of the precision of a sample result is important to most researchers and therefore they seek to use probability samples whenever possible. 
B)  In general, probability sampling requires personnel who are more skilled and experienced than nonprobability sampling. 
C)  Probability samples will usually cost substantially more than a nonprobability sample of the same size on a per observation basis. 
D)  One real advantage that probability samples have over nonprobability samples is their greater economic efficiency. 
E)  Elements of the sample are selected objectively. 
A)  Evaluation of the precision of a sample result is important to most researchers and therefore they seek to use probability samples whenever possible. 
B)  In general, probability sampling requires personnel who are more skilled and experienced than nonprobability sampling. 
C)  Probability samples will usually cost substantially more than a nonprobability sample of the same size on a per observation basis. 
D)  One real advantage that probability samples have over nonprobability samples is their greater economic efficiency. 
E)  Elements of the sample are selected objectively.

Cluster sampling is limited to situations in which a sampling frame of population units is not readily available.

Interviewers are told to select a fixed number of men and a fixed number of women from certain city blocks, although the choice of which men and which women is left up to them. This is a:

Quota samples are typically selected so that the distribution of a characteristic in the sample matches the distribution of that same characteristic in the population. With respect to the representativeness of quota samples, it can thus be said that

Snowball samples are an example of:

A problem with nonprobability samples is:

Convenience samples:

Compare and contrast probability and nonprobability sampling.

A(n) ____________________ is a form of cluster sampling in which areas such as census tracts or blocks serve as the primary sampling units.

A researcher divides the population of the purchasers of Brand X into heavy and light users. He then chooses a random sample independently from each group. This is an example of ____ sampling.

Convenience samples are best used for:

Which of the following is needed before a confidence interval can be established for a population mean?

A researcher cannot pinpoint the actual average family income in a city unless he conducts a census study.

If you enter a shopping mall and notice a researcher handing out surveys to everyone asking their opinion about a possible increase in state sales tax rates, what type of sampling procedure is being used?

A parameter represents:

In a one-stage area sample of 10 blocks from a population of 100 blocks, the probability of any household being included in the sample is:

A complete canvass of a population is called a:

Which of the following is FALSE with regard to stratified sampling?

The distinguishing feature of cluster samples in comparison to other probability sampling plans is that cluster samples:

Which of the following regarding probability samples is FALSE?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

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Exam 9: Developing the Sampling Plan

Cluster sampling is limited to situations in which a sampling frame of population units is not readily available.

Interviewers are told to select a fixed number of men and a fixed number of women from certain city blocks, although the choice of which men and which women is left up to them. This is a:

Quota samples are typically selected so that the distribution of a characteristic in the sample matches the distribution of that same characteristic in the population. With respect to the representativeness of quota samples, it can thus be said that

Snowball samples are an example of:

A problem with nonprobability samples is:

Convenience samples:

Compare and contrast probability and nonprobability sampling.

A(n) ____________________ is a form of cluster sampling in which areas such as census tracts or blocks serve as the primary sampling units.

A researcher divides the population of the purchasers of Brand X into heavy and light users. He then chooses a random sample independently from each group. This is an example of ____ sampling.

Convenience samples are best used for:

Which of the following is needed before a confidence interval can be established for a population mean?

A researcher cannot pinpoint the actual average family income in a city unless he conducts a census study.

If you enter a shopping mall and notice a researcher handing out surveys to everyone asking their opinion about a possible increase in state sales tax rates, what type of sampling procedure is being used?

A parameter represents:

In a one-stage area sample of 10 blocks from a population of 100 blocks, the probability of any household being included in the sample is:

A complete canvass of a population is called a:

Which of the following is FALSE with regard to stratified sampling?

The distinguishing feature of cluster samples in comparison to other probability sampling plans is that cluster samples:

Which of the following regarding probability samples is FALSE?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters