Exam 7: Improving Decisions With Marketing Information

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A decision support system (DSS)is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.

(True/False)

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Question 201

Jane,a marketing manager for the Grocery SuperStore retail chain,fired up a computer program that gave her ready access to information about product availability and customer buying.The program helped her immediately set prices for bananas and cherries.This type of computer program is called

(Multiple Choice)

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Question 202

What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?

(Multiple Choice)

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Question 203

Marketing information systems rely heavily on

(Multiple Choice)

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Question 204

How do large companies engage in marketing research activities?

(Multiple Choice)

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Question 205

What is the significance of a research proposal in the marketing research process?

(Multiple Choice)

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Question 206

The extent to which data measure what they are intended to measure is called

(Multiple Choice)

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Question 207

Use of the scientific method in marketing research forces researchers to use an orderly process.

(True/False)

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Question 208

Marketing research focuses on changing information needs,while an MIS focuses on recurring information needs.

(True/False)

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Question 209

Educated guesses about the relationships between things or about what will happen in the future are called

(Multiple Choice)

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Question 210

J.D.Powers' surveys of customer satisfaction are a popular example of syndicated research.

(True/False)

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Question 211

Validity concerns the extent to which data measure what they are intended to measure.

(True/False)

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Question 212

Use of the scientific method in marketing research helps managers make the best decisions possible.

(True/False)

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Question 213

Which of the following statements about marketing research is accurate?

(Multiple Choice)

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Question 214

Which of the following is most consistent with the scientific method approach to marketing research as described in the text?

(Multiple Choice)

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Question 215

What is the fourth step of the five-step marketing research process?

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Question 216

When a marketing manager is doing similar research projects in different markets around the world,he or she should

(Multiple Choice)

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Question 217

About what percentage of marketing research spending is for syndicated research data?

(Multiple Choice)

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Question 218

Setting up a marketing information system can be valuable to marketing managers because

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Question 219

The Internet is an excellent source for primary data but not secondary data.

(True/False)

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Question 220

Showing 201 - 220 of 265

A decision support system (DSS)is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.

Jane,a marketing manager for the Grocery SuperStore retail chain,fired up a computer program that gave her ready access to information about product availability and customer buying.The program helped her immediately set prices for bananas and cherries.This type of computer program is called

What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?

Marketing information systems rely heavily on

How do large companies engage in marketing research activities?

What is the significance of a research proposal in the marketing research process?

The extent to which data measure what they are intended to measure is called

Use of the scientific method in marketing research forces researchers to use an orderly process.

Marketing research focuses on changing information needs,while an MIS focuses on recurring information needs.

Educated guesses about the relationships between things or about what will happen in the future are called

J.D.Powers' surveys of customer satisfaction are a popular example of syndicated research.

Validity concerns the extent to which data measure what they are intended to measure.

Use of the scientific method in marketing research helps managers make the best decisions possible.

Which of the following statements about marketing research is accurate?

Which of the following is most consistent with the scientific method approach to marketing research as described in the text?

What is the fourth step of the five-step marketing research process?

When a marketing manager is doing similar research projects in different markets around the world,he or she should

About what percentage of marketing research spending is for syndicated research data?

Setting up a marketing information system can be valuable to marketing managers because

The Internet is an excellent source for primary data but not secondary data.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters