Question 1

A marketing information system includes which of the following?

Accepted Answer

A) data storage and access 
B) marketing analysis 
C) marketing strategy planning process 
D) information sources 
E) All these answers are correct. 
A) data storage and access 
B) marketing analysis 
C) marketing strategy planning process 
D) information sources 
E) All these answers are correct.

Question 2

With focus group interviews,

Accepted Answer

A) consumers talk as a group for about 10 minutes and then meet individually with an interviewer. 
B) it is typical for the researcher to develop quantitative summaries of the results. 
C) marketing managers can estimate the size of the market for a new product. 
D) the objective is to get the group to interact,so that many ideas are generated. 
E) researchers try to select a large sample so that they can extend the results to the whole population. 
A) consumers talk as a group for about 10 minutes and then meet individually with an interviewer. 
B) it is typical for the researcher to develop quantitative summaries of the results. 
C) marketing managers can estimate the size of the market for a new product. 
D) the objective is to get the group to interact,so that many ideas are generated. 
E) researchers try to select a large sample so that they can extend the results to the whole population.

Question 3

A marketing manager wants to know why her sales are down.She talks with several sales reps and finds that a competitor has introduced a successful new product.This "research" is likely to be part of

Accepted Answer

A) the situation analysis. 
B) the problem solution stage. 
C) obtaining problem-specific data. 
D) the data interpretation stage. 
E) the problem definition stage of the research process. 
A) the situation analysis. 
B) the problem solution stage. 
C) obtaining problem-specific data. 
D) the data interpretation stage. 
E) the problem definition stage of the research process.

Question 4

To avoid wasting time working on the wrong problem,marketing researchers can use a logical strategy planning framework to guide their efforts.

Accepted Answer

A) True 
 B)False

Question 5

One way to monitor what people are saying about a brand or its products is to conduct a sentiment analysis.

Accepted Answer

A) True 
 B)False

A marketing information system includes which of the following?

With focus group interviews,

A marketing manager wants to know why her sales are down.She talks with several sales reps and finds that a competitor has introduced a successful new product.This "research" is likely to be part of

To avoid wasting time working on the wrong problem,marketing researchers can use a logical strategy planning framework to guide their efforts.

One way to monitor what people are saying about a brand or its products is to conduct a sentiment analysis.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 7: Improving Decisions With Marketing Information

A marketing information system includes which of the following?

With focus group interviews,

A marketing manager wants to know why her sales are down.She talks with several sales reps and finds that a competitor has introduced a successful new product.This "research" is likely to be part of

To avoid wasting time working on the wrong problem,marketing researchers can use a logical strategy planning framework to guide their efforts.

One way to monitor what people are saying about a brand or its products is to conduct a sentiment analysis.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters