Question 1

Most traditional channel systems don't have a channel captain.

Accepted Answer

A) True 
 B)False  True

Question 2

A wholesaler might help a producer by reducing the producer's need for marketing research.

Accepted Answer

A) True 
 B)False  True

Question 3

Intensive distribution at the retail level would probably be most appropriate for which of the following?

Accepted Answer

A) sports coats 
B) batteries 
C) ten-speed bicycles 
D) tennis rackets 
E) 35mm cameras 
A) sports coats 
B) batteries 
C) ten-speed bicycles 
D) tennis rackets 
E) 35mm cameras B

Question 4

A firm acquiring another firm at a different level of activity within a channel of distribution is known as

Accepted Answer

A) vertical integration. 
B) establishing a tying contract. 
C) dual distribution. 
D) horizontal integration. 
E) a regrouping activity. 
A) vertical integration. 
B) establishing a tying contract. 
C) dual distribution. 
D) horizontal integration. 
E) a regrouping activity.

Question 5

Multichannel distribution

Accepted Answer

A) may involve using both direct and indirect channels simultaneously. 
B) may offer producers a way to reach customers they would not be able to reach with a single channel. 
C) is becoming more common. 
D) may create channel conflict. 
E) All these answers are correct. 
A) may involve using both direct and indirect channels simultaneously. 
B) may offer producers a way to reach customers they would not be able to reach with a single channel. 
C) is becoming more common. 
D) may create channel conflict. 
E) All these answers are correct.

Question 6

Regrouping activities involve adjusting the quantities or assortments of products handled at each level in a channel of distribution.

Accepted Answer

A) True 
 B)False

Question 7

Exclusive distribution is selling through only one intermediary in each geographic area.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is the easiest way for a firm to enter foreign markets?

Accepted Answer

A) joint venture 
B) licensing 
C) multinational bargaining 
D) direct investment 
E) management contracting 
A) joint venture 
B) licensing 
C) multinational bargaining 
D) direct investment 
E) management contracting

Question 9

Consumer product companies such as Tupperware that appear to be selling direct may not be,because their salespeople are independent distributors,not company employees.

Accepted Answer

A) True 
 B)False

Question 10

Some sporting goods manufacturers do not make a "full line" of equipment,so the Sports World retail chain carefully selects the brands of several manufacturers to sell.This regrouping activity is called

Accepted Answer

A) accumulating. 
B) assorting. 
C) retailing. 
D) bulk-breaking. 
E) sorting. 
A) accumulating. 
B) assorting. 
C) retailing. 
D) bulk-breaking. 
E) sorting.

Question 11

If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs),it would be an example of

Accepted Answer

A) establishing a tying contract. 
B) an administered channel system. 
C) internal expansion. 
D) vertical integration. 
E) horizontal integration. 
A) establishing a tying contract. 
B) an administered channel system. 
C) internal expansion. 
D) vertical integration. 
E) horizontal integration.

Question 12

Discrepancy of assortment means

Accepted Answer

A) there are more producers than consumers. 
B) consumers want more output than producers make. 
C) the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users. 
D) there are more consumers than producers. 
E) the difference between the quantity of products the typical producer makes and the quantity wanted by individual consumers. 
A) there are more producers than consumers. 
B) consumers want more output than producers make. 
C) the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users. 
D) there are more consumers than producers. 
E) the difference between the quantity of products the typical producer makes and the quantity wanted by individual consumers.

Question 13

If a producer's marketing manager wants intermediaries to take over all responsibility for promoting a product,the marketing manager should probably use

Accepted Answer

A) exclusive distribution. 
B) selective distribution. 
C) intensive distribution. 
D) a vertically integrated distribution system. 
E) any of these,since every channel member must support a product with promotion. 
A) exclusive distribution. 
B) selective distribution. 
C) intensive distribution. 
D) a vertically integrated distribution system. 
E) any of these,since every channel member must support a product with promotion.

Question 14

Discrepancies of quantity means

Accepted Answer

A) there are more producers than consumers. 
B) there are more consumers than producers. 
C) the difference between the product lines the typical producer makes and the assortment wanted by consumers or final users. 
D) consumers want more products than producers can make. 
E) the difference between the quantity of products it is economical for an individual producer to make and the quantity normally wanted by individual consumers or users. 
A) there are more producers than consumers. 
B) there are more consumers than producers. 
C) the difference between the product lines the typical producer makes and the assortment wanted by consumers or final users. 
D) consumers want more products than producers can make. 
E) the difference between the quantity of products it is economical for an individual producer to make and the quantity normally wanted by individual consumers or users.

Question 15

Place decisions are easier to change in the short-run than Product,Price,and Promotion decisions.

Accepted Answer

A) True 
 B)False

Question 16

Place is concerned with the selection and use of marketing specialists-intermediaries and collaborators-and making goods and services available in the right quantities and locations when customers want them.

Accepted Answer

A) True 
 B)False

Question 17

Direct-to-customer channels are rarely used in business markets because they are much more expensive and less efficient than using intermediaries.

Accepted Answer

A) True 
 B)False

Question 18

What do business product classes reflect?

Accepted Answer

A) what intermediaries think about the products and how they should be marketed 
B) what customers think about the products and how they must be priced 
C) what distributors think about the products and how they must be distributed 
D) what buyers think about the products and how they are used 
E) what producers think about the products and how they are promoted 
A) what intermediaries think about the products and how they should be marketed 
B) what customers think about the products and how they must be priced 
C) what distributors think about the products and how they must be distributed 
D) what buyers think about the products and how they are used 
E) what producers think about the products and how they are promoted

Question 19

A manufacturer may be forced to use multichannel distribution because a big retail chain wants to deal directly with it instead of wholesalers.

Accepted Answer

A) True 
 B)False

Question 20

Producers who consider handling the entire distribution job themselves may be especially inclined to do so because

Accepted Answer

A) many customers have established buying patterns that don't include buying direct from producers. 
B) many customers have a preference for shopping at their favorite locations and won't be likely to change. 
C) direct distribution usually requires a significant investment in facilities,people,and information technology. 
D) a channel partner (intermediary)is not available or will not cooperate. 
E) intermediaries often serve customer needs better than producers and at lower cost. 
A) many customers have established buying patterns that don't include buying direct from producers. 
B) many customers have a preference for shopping at their favorite locations and won't be likely to change. 
C) direct distribution usually requires a significant investment in facilities,people,and information technology. 
D) a channel partner (intermediary)is not available or will not cooperate. 
E) intermediaries often serve customer needs better than producers and at lower cost.

Most traditional channel systems don't have a channel captain.

A wholesaler might help a producer by reducing the producer's need for marketing research.

Intensive distribution at the retail level would probably be most appropriate for which of the following?

A firm acquiring another firm at a different level of activity within a channel of distribution is known as

Multichannel distribution

Regrouping activities involve adjusting the quantities or assortments of products handled at each level in a channel of distribution.

Exclusive distribution is selling through only one intermediary in each geographic area.

Which of the following is the easiest way for a firm to enter foreign markets?

Consumer product companies such as Tupperware that appear to be selling direct may not be,because their salespeople are independent distributors,not company employees.

Some sporting goods manufacturers do not make a "full line" of equipment,so the Sports World retail chain carefully selects the brands of several manufacturers to sell.This regrouping activity is called

If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs),it would be an example of

Discrepancy of assortment means

If a producer's marketing manager wants intermediaries to take over all responsibility for promoting a product,the marketing manager should probably use

Discrepancies of quantity means

Place decisions are easier to change in the short-run than Product,Price,and Promotion decisions.

Place is concerned with the selection and use of marketing specialists-intermediaries and collaborators-and making goods and services available in the right quantities and locations when customers want them.

Direct-to-customer channels are rarely used in business markets because they are much more expensive and less efficient than using intermediaries.

What do business product classes reflect?

A manufacturer may be forced to use multichannel distribution because a big retail chain wants to deal directly with it instead of wholesalers.

Producers who consider handling the entire distribution job themselves may be especially inclined to do so because

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 10: Place and Development of Channel Systems

Most traditional channel systems don't have a channel captain.

A wholesaler might help a producer by reducing the producer's need for marketing research.

Intensive distribution at the retail level would probably be most appropriate for which of the following?

A firm acquiring another firm at a different level of activity within a channel of distribution is known as

Multichannel distribution

Regrouping activities involve adjusting the quantities or assortments of products handled at each level in a channel of distribution.

Exclusive distribution is selling through only one intermediary in each geographic area.

Which of the following is the easiest way for a firm to enter foreign markets?

Consumer product companies such as Tupperware that appear to be selling direct may not be,because their salespeople are independent distributors,not company employees.

Some sporting goods manufacturers do not make a "full line" of equipment,so the Sports World retail chain carefully selects the brands of several manufacturers to sell.This regrouping activity is called

If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs),it would be an example of

Discrepancy of assortment means

If a producer's marketing manager wants intermediaries to take over all responsibility for promoting a product,the marketing manager should probably use

Discrepancies of quantity means

Place decisions are easier to change in the short-run than Product,Price,and Promotion decisions.

Place is concerned with the selection and use of marketing specialists-intermediaries and collaborators-and making goods and services available in the right quantities and locations when customers want them.

Direct-to-customer channels are rarely used in business markets because they are much more expensive and less efficient than using intermediaries.

What do business product classes reflect?

A manufacturer may be forced to use multichannel distribution because a big retail chain wants to deal directly with it instead of wholesalers.

Producers who consider handling the entire distribution job themselves may be especially inclined to do so because

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters