Exam 7: Improving Decisions With Marketing Information

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It isn't necessary for marketing managers to be involved with marketing research specialists,since research requires statistical skills that managers usually don't have.

(True/False)

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Question 101

In a quantitative marketing research study,the total group of people a marketing manager is interested in learning something about is known as the sample.

(True/False)

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Question 102

It is the job of the MIS specialist to ask for the right information in the right form.

(True/False)

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Question 103

A group of consumers who help in collecting problem-specific data by providing information on a continuing basis is called a

(Multiple Choice)

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Question 104

Which method of quantitative research would probably produce the best results when the questions are simple and require only quick "yes" or "no" answers?

(Multiple Choice)

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Question 105

Secondary data is information that is already published or collected.

(True/False)

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Question 106

What is the likely advantage of using online focus groups in marketing research?

(Multiple Choice)

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Question 107

In general,a marketing researcher should get some problem-specific data before planning a formal research project.

(True/False)

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Question 108

The part of the relevant population that is surveyed by a researcher is called the

(Multiple Choice)

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Question 109

The marketing manager at Massimino and McCarthy,a chain of retail stores that sells men's clothing,is reviewing marketing research data to try to determine if changes in marketing strategy are needed.Which of the following describes a secondary data source?

(Multiple Choice)

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Question 110

Secondary data involves information that has been collected or published already.

(True/False)

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Question 111

Mail and online surveys

(Multiple Choice)

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Question 112

Which of the following is true of international marketing research?

(Multiple Choice)

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Question 113

The most difficult and important step in the scientific approach to marketing research is

(Multiple Choice)

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Question 114

Educated guesses about the relationships between things or about what will happen in the future are

(Multiple Choice)

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Question 115

Online focus groups can offset some of the limitations of traditional focus groups,because in traditional focus groups,one aggressive member may dominate the group.

(True/False)

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Question 116

Joy Rinaldo has agreed to participate in marketing research in which she will provide information about her purchases on an ongoing basis.She is probably part of a

(Multiple Choice)

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Question 117

________ research accounts for about 40 percent of marketing research spending.

(Multiple Choice)

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Question 118

The total group a survey researcher is interested in is called the

(Multiple Choice)

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Question 119

When focus group interviews are used in marketing,

(Multiple Choice)

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Question 120

Showing 101 - 120 of 265

It isn't necessary for marketing managers to be involved with marketing research specialists,since research requires statistical skills that managers usually don't have.

In a quantitative marketing research study,the total group of people a marketing manager is interested in learning something about is known as the sample.

It is the job of the MIS specialist to ask for the right information in the right form.

A group of consumers who help in collecting problem-specific data by providing information on a continuing basis is called a

Which method of quantitative research would probably produce the best results when the questions are simple and require only quick "yes" or "no" answers?

Secondary data is information that is already published or collected.

What is the likely advantage of using online focus groups in marketing research?

In general,a marketing researcher should get some problem-specific data before planning a formal research project.

The part of the relevant population that is surveyed by a researcher is called the

The marketing manager at Massimino and McCarthy,a chain of retail stores that sells men's clothing,is reviewing marketing research data to try to determine if changes in marketing strategy are needed.Which of the following describes a secondary data source?

Secondary data involves information that has been collected or published already.

Mail and online surveys

Which of the following is true of international marketing research?

The most difficult and important step in the scientific approach to marketing research is

Educated guesses about the relationships between things or about what will happen in the future are

Online focus groups can offset some of the limitations of traditional focus groups,because in traditional focus groups,one aggressive member may dominate the group.

Joy Rinaldo has agreed to participate in marketing research in which she will provide information about her purchases on an ongoing basis.She is probably part of a

________ research accounts for about 40 percent of marketing research spending.

The total group a survey researcher is interested in is called the

When focus group interviews are used in marketing,

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

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