Question 1

A trademark or brand name can become public property if

Accepted Answer

A) the owner doesn't renew the registration each year. 
B) it becomes a common descriptive word for the product. 
C) the owner doesn't register it under the Lanham Act. 
D) it is sold in international markets. 
E) the buyer claims it under the Moss Act. 
A) the owner doesn't renew the registration each year. 
B) it becomes a common descriptive word for the product. 
C) the owner doesn't register it under the Lanham Act. 
D) it is sold in international markets. 
E) the buyer claims it under the Moss Act. B

Question 2

A warranty must be available for inspection before a purchase is made.

Accepted Answer

A) True 
 B)False  True

Question 3

Product line length indicates the

Accepted Answer

A) number of individual offerings in a product line. 
B) number of product lines that the company has to offer its customers. 
C) number of intermediaries involved in the distribution of all the offerings in a product line. 
D) total customer lifetime value associated with the offerings in a product line. 
E) total number of products that the company has to offer its customers. 
A) number of individual offerings in a product line. 
B) number of product lines that the company has to offer its customers. 
C) number of intermediaries involved in the distribution of all the offerings in a product line. 
D) total customer lifetime value associated with the offerings in a product line. 
E) total number of products that the company has to offer its customers. A

Question 4

Which of the following products in a supermarket is LEAST likely to be an impulse product?

Accepted Answer

A) bread 
B) local newspaper 
C) holiday decoration 
D) ice cream cone 
E) flashlight battery 
A) bread 
B) local newspaper 
C) holiday decoration 
D) ice cream cone 
E) flashlight battery

Question 5

Which of the following is NOT favorable to successful branding?

Accepted Answer

A) Consistent quality can be maintained. 
B) Access to favorable shelf locations is very limited. 
C) Economies of scale should be possible. 
D) The product is easy to identify by brand or trademark. 
E) Dependable and widespread availability should be possible. 
A) Consistent quality can be maintained. 
B) Access to favorable shelf locations is very limited. 
C) Economies of scale should be possible. 
D) The product is easy to identify by brand or trademark. 
E) Dependable and widespread availability should be possible.

Question 6

Which of the following statements about packaging is true?

Accepted Answer

A) Packaging objectives should focus primarily on promoting the product at the point of purchase. 
B) Packaging is important to manufacturers but not to retailers. 
C) Packaging decisions should be based on which package will result in the lowest possible cost to the consumer. 
D) Packaging almost always increases costs. 
E) None of these statements is true. 
A) Packaging objectives should focus primarily on promoting the product at the point of purchase. 
B) Packaging is important to manufacturers but not to retailers. 
C) Packaging decisions should be based on which package will result in the lowest possible cost to the consumer. 
D) Packaging almost always increases costs. 
E) None of these statements is true.

Question 7

The cost of handling a purchase order for operating supplies may be more than the cost of the purchase.

Accepted Answer

A) True 
 B)False

Question 8

A good marketing manager knows that

Accepted Answer

A) packaging suppliers are usually a poor source of information. 
B) packaging costs generally reduce the customer value a consumer receives. 
C) packaging costs should be kept to a minimum. 
D) good packaging can tie the product to the rest of a marketing strategy. 
E) good packaging is bound to add to cost of the product. 
A) packaging suppliers are usually a poor source of information. 
B) packaging costs generally reduce the customer value a consumer receives. 
C) packaging costs should be kept to a minimum. 
D) good packaging can tie the product to the rest of a marketing strategy. 
E) good packaging is bound to add to cost of the product.

Question 9

Business product classes are based on how buyers think about products and how the products will be used.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following defines augmented reality?

Accepted Answer

A) an overlay of a computer-generated image,sound,text,or video onto a user's view of the physical world 
B) having machines operate like humans with respect to learning and decision making 
C) the ability of a machine to observe the environment and act to achieve a goal 
D) easy-to-use computer programs that analyze data 
E) an automated process that analyzes and categorizes social media comments in real time 
A) an overlay of a computer-generated image,sound,text,or video onto a user's view of the physical world 
B) having machines operate like humans with respect to learning and decision making 
C) the ability of a machine to observe the environment and act to achieve a goal 
D) easy-to-use computer programs that analyze data 
E) an automated process that analyzes and categorizes social media comments in real time

Question 11

The primary purpose of branding is to

Accepted Answer

A) prevent competitors from stealing product ideas. 
B) identify a product. 
C) enhance package design. 
D) increase quality. 
E) boost customer satisfaction. 
A) prevent competitors from stealing product ideas. 
B) identify a product. 
C) enhance package design. 
D) increase quality. 
E) boost customer satisfaction.

Question 12

A product assortment is

Accepted Answer

A) something offered by manufacturers but not by retailers. 
B) a particular product within a product line. 
C) a set of products that are closely related. 
D) the set of all product lines and individual products that a firm sells. 
E) None of these answers is correct. 
A) something offered by manufacturers but not by retailers. 
B) a particular product within a product line. 
C) a set of products that are closely related. 
D) the set of all product lines and individual products that a firm sells. 
E) None of these answers is correct.

Question 13

Personal selling is important for new unsought products,but it tends not to be important for regularly unsought products.

Accepted Answer

A) True 
 B)False

Question 14

________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

Accepted Answer

A) Convenience products 
B) Unsought products 
C) Homogeneous shopping products 
D) Utility products 
E) Heterogeneous shopping products 
A) Convenience products 
B) Unsought products 
C) Homogeneous shopping products 
D) Utility products 
E) Heterogeneous shopping products

Question 15

If a consumer product is used regularly and usually bought frequently and routinely with little thought (although branding may be important),the product is a

Accepted Answer

A) routine product. 
B) specialty product. 
C) homogeneous shopping product. 
D) staple product. 
E) casual product. 
A) routine product. 
B) specialty product. 
C) homogeneous shopping product. 
D) staple product. 
E) casual product.

Question 16

The Magnuson-Moss Act says that producers must provide a clearly written warranty if they choose to offer any warranty.

Accepted Answer

A) True 
 B)False

Question 17

Bonafide Electric produces electric motors that power refrigerators,air condition units,washing machines,and many other electric appliances produced by various manufacturers.Bonafide Electric is selling

Accepted Answer

A) raw materials. 
B) component parts. 
C) MRO items. 
D) accessory equipment. 
E) installations. 
A) raw materials. 
B) component parts. 
C) MRO items. 
D) accessory equipment. 
E) installations.

Question 18

Installations are long-lasting capital items such as buildings and land rights,custom-made equipment,and standard equipment.

Accepted Answer

A) True 
 B)False

Question 19

Branding includes the use of trademarks and brand names to identify a product.

Accepted Answer

A) True 
 B)False

Question 20

The Federal Fair Packaging and Labeling Act requires that consumer goods be clearly labeled in easy-to-understand terms to give consumers more information.

Accepted Answer

A) True 
 B)False

A trademark or brand name can become public property if

A warranty must be available for inspection before a purchase is made.

Product line length indicates the

Which of the following products in a supermarket is LEAST likely to be an impulse product?

Which of the following is NOT favorable to successful branding?

Which of the following statements about packaging is true?

The cost of handling a purchase order for operating supplies may be more than the cost of the purchase.

A good marketing manager knows that

Business product classes are based on how buyers think about products and how the products will be used.

Which of the following defines augmented reality?

The primary purpose of branding is to

A product assortment is

Personal selling is important for new unsought products,but it tends not to be important for regularly unsought products.

________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

If a consumer product is used regularly and usually bought frequently and routinely with little thought (although branding may be important),the product is a

The Magnuson-Moss Act says that producers must provide a clearly written warranty if they choose to offer any warranty.

Bonafide Electric produces electric motors that power refrigerators,air condition units,washing machines,and many other electric appliances produced by various manufacturers.Bonafide Electric is selling

Installations are long-lasting capital items such as buildings and land rights,custom-made equipment,and standard equipment.

Branding includes the use of trademarks and brand names to identify a product.

The Federal Fair Packaging and Labeling Act requires that consumer goods be clearly labeled in easy-to-understand terms to give consumers more information.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 8: Elements of Product Planning for Goods and Services

A trademark or brand name can become public property if

A warranty must be available for inspection before a purchase is made.

Product line length indicates the

Which of the following products in a supermarket is LEAST likely to be an impulse product?

Which of the following is NOT favorable to successful branding?

Which of the following statements about packaging is true?

The cost of handling a purchase order for operating supplies may be more than the cost of the purchase.

A good marketing manager knows that

Business product classes are based on how buyers think about products and how the products will be used.

Which of the following defines augmented reality?

The primary purpose of branding is to

A product assortment is

Personal selling is important for new unsought products,but it tends not to be important for regularly unsought products.

________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

If a consumer product is used regularly and usually bought frequently and routinely with little thought (although branding may be important),the product is a

The Magnuson-Moss Act says that producers must provide a clearly written warranty if they choose to offer any warranty.

Bonafide Electric produces electric motors that power refrigerators,air condition units,washing machines,and many other electric appliances produced by various manufacturers.Bonafide Electric is selling

Installations are long-lasting capital items such as buildings and land rights,custom-made equipment,and standard equipment.

Branding includes the use of trademarks and brand names to identify a product.

The Federal Fair Packaging and Labeling Act requires that consumer goods be clearly labeled in easy-to-understand terms to give consumers more information.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters