Question 1

Saying that a market segment is "substantial" means that it contains customers from a variety of demographic variables.

Accepted Answer

A) True 
 B)False

Question 2

Product-type determining dimensions

Accepted Answer

A) are generally relevant to purchasing behavior. 
B) affect the customer's purchase of a specific product brand. 
C) affect the customer's choice of a specific kind of product. 
D) are relevant to including a customer type in the product-market. 
E) are less specific than qualifying dimensions. 
A) are generally relevant to purchasing behavior. 
B) affect the customer's purchase of a specific product brand. 
C) affect the customer's choice of a specific kind of product. 
D) are relevant to including a customer type in the product-market. 
E) are less specific than qualifying dimensions.

Question 3

Market segmentation

Accepted Answer

A) means the same thing as marketing strategy planning. 
B) assumes that most submarkets can be satisfied by the same marketing mix. 
C) is the same thing as positioning. 
D) tries to identify homogeneous submarkets within a product-market. 
E) None of these answers is correct. 
A) means the same thing as marketing strategy planning. 
B) assumes that most submarkets can be satisfied by the same marketing mix. 
C) is the same thing as positioning. 
D) tries to identify homogeneous submarkets within a product-market. 
E) None of these answers is correct.

Question 4

A firm's "relevant market for finding opportunities" should

Accepted Answer

A) be limited to products the firm already produces. 
B) be bigger than the firm's present product-market-but not so big that the firm could not be an important competitor. 
C) have no geographic boundaries. 
D) be as large as possible. 
E) be no larger than the firm's present product-market. 
A) be limited to products the firm already produces. 
B) be bigger than the firm's present product-market-but not so big that the firm could not be an important competitor. 
C) have no geographic boundaries. 
D) be as large as possible. 
E) be no larger than the firm's present product-market.

Saying that a market segment is "substantial" means that it contains customers from a variety of demographic variables.

Product-type determining dimensions

Market segmentation

A firm's "relevant market for finding opportunities" should

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 4: Focusing Marketing Strategy With Segmentation and Positioning

Saying that a market segment is "substantial" means that it contains customers from a variety of demographic variables.

Product-type determining dimensions

Market segmentation

A firm's "relevant market for finding opportunities" should

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters